Quiz 3

________ consumers are one of the fastest-growing U.S. population subsegments and are expected to surge to nearly one third of the total U.S. population by 2030.

Hispanic American

A current trend in the United States involves rediscovering the benefits of home-cooked food and the use of organic ingredients. People are choosing to spend hours in the kitchen using only the freshest ingredients to cook healthy and nutritious meals. This change in ________ is one of the reasons for the increasing demand for organic ingredients.

Lifestyle

A person's buying choices are influenced by four major psychological factors. Which of the following is NOT one of these factors?

Association

________ are ambassadors who enthusiastically share their passion for a company's products with large circles of friends and acquaintances.

Brand evangelists

Rachel loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Rachel portrays the image of a(n) ________.

Opinion leader

Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?

Packaging

Marketing stimuli include which of the following?

Price stimuli

Since a person's economic situation will affect her store and product choices, marketers watch trends in spending, personal income, interest rates, and ________.

Savings

________ traditionally has been considered the main purchasing agent for the family in the areas of food, household products, and clothing, although this is changing as more work outside the home.

The wife

Many companies use ethnically specific themes in their mainstream marketing strategy because marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as ________.

Total market strategy