Quiz 7 Ch 11

Which technique recommends asking general questions before specific questions in order to obtain unbiased responses?

Funnel technique

A question that poses some problem or topic and asks respondents to answer in their own words is called a(n) ______.

Open-ended question

Which type of software allows answers from pervious questions to be inserted into unfolding questions on internet surveys?

Piping software

A bar at the top of the page in an Internet survey that indicates how much of the survey still needs to be completed is called a(n) _____ bar.

Status

A questionaire that collects information that is valid is said to be______.

accurate

Where do you rank academically in your high school graduation class? ___ 1st quarter ___ 2nd quarter ___ 3rd quarter ___ 4th quarter is a(n) __________ question?

loaded

Which type of question is most likely to conserve space in a questionaire?

multiple-grid question

Dichotomous and multiple-choice alternatives in fixed-alternative questions should not have overlap among categories. That is, the categories should be ____.

mutually exclusive

What are your favorite books" is a(n) _____ question.

open-ended response

The degree to which all information collected in a questionaire addresses a research question that will help the decision maker address the current marketing problem is the extent to which the questionaire is ____________.

relevant