Quiz 8
Why is social media considered earned media? -Because social platforms are owned by other companies -Because social media is "free" -Because the social platforms control a company's content -None of these options
Because social platforms are owned by other companies
A company's website is an example of ____. -Earned Media -Owned media -Paid media -Each of these options
Owned media
A large Cheeto's display in your local grocery store in an example of ____. -In-store marketing -Point of purchase display (POP) -Point of sale -Each of these options -None of these options
Point of purchase display (POP)
A subscribed audience is ________. -Someone who pays to view a company's content -Someone who gives permission to receive marketing information from a company -None of these options
Someone who gives permission to receive marketing information from a company
True or False: A SERP (search engine results page) includes organic and paid content.
True
True or False: A persona is a semi-fictional representation of an ideal client based on data and research.
True
True or False: IMC includes advertising, PR, digital marketing, direct marketing, events and experiences, sales promotion, and personal selling.
True
True or False: IMC refers to "tools and tactics"
True
True or False: IMC stands for Integrated Marketing Communications.
True
True or False: Organic content isn't that important to marketing today.
False
True or False: Personal selling is the least important IMC tool.
False
Organic content is best used on _______. -A company website -Social media -YouTube -A company website and social media -Each of the options
Each of the options
Paid media includes which of these examples? -Hearing an ad on the radio -Seeing an ad on Hulu -Receiving a free hat at an event with company logos on it -Hearing an ad on the radio and seeing an ad on Hulu -Each of these options
Each of these options
Which of the following is an example of a sales promotion? -Sales -Coupons -Samples -Trials -Each of these options
Each of these options
Which of the following is considered important to digital marketing? -SEO -Digital advertising (paid search, paid social) -Inbound and content marketing -SEO and digital advertising (paid search, paid social) -Each of these options
Each of these options
