RMT 345

Bird's eye view: Which of the following conceptual statements about the chapter topic is right?

A sustainably-developing country is typically doing better in sustainability than an economically developed country.

A friend of yours is very excited about an interview that he had listened to with "that guy who talks about closing the loop and making and completely eliminating waste by re-integrating it into the production process". About which of the following concepts is your friend talking?

Cradle to cradle.

Which statement best characterizes the most advanced form of stakeholder communication as promoted by this chapter?

Create an ongoing dialog with stakeholders with the intent to build relationships to create goodwill.

In practice: Which of the following short case descriptions is summarized correctly?

Danone has introduced a new product carbon footprint information system for, among others, their yoghurts.

Which of the following has provided a framework for business reporting on sustainability?

GRI.

Who of the following people was involved in establishing the main definition of sustainable development?

Gro Harlem Brundtland.

Who coined the term triple bottom line?

John Elkington.

Which of the following terms describes "the process of mapping social, environmental, and economic impacts along the stages of production, use, and end-of-useful life of a product."

Life-cycle assessment.

The "In Practice" box that describes Coca Cola's "Secret Recipe" for effective stakeholder communication recommends which of the following?

Listen, learn from, and take into account stakeholder feedback.

Imagine a country, in which the environmental footprint is still above the sustainability line, but decreasing and in which economic wealth is increasingly equal in distribution? Which would be the right term to describe the country on the sustainability Kuznets curve?

Sustainably developing country.

Maple Leaf Foods, a major Canadian food processing company, demonstrated effective communication during a dangerous food contamination crisis in 2008. What did CEO Michael McCain do to effectively communicate in response to the listeria outbreak?

The CEO stated what happened exactly and apologized to Canadians publicly.

Which of the following "ancient examples" is not a success case for sustainability?

The Easter Islands.

In the opening case about communication and responsible business performance at Nike, which statement best describes Nike's response to the steep decline in its public image related to outsourcing issues?

The company applied several important crisis communication tools to counter the inten-sive attacks on its reputation.

Bird's eye view: Which of the following conceptual statements about the chapter topic is wrong?

The product life-cycle model consists of the three phases of production, sales and consumption.

Imagine that from a local petroleum refinery chemical substances have leaked into the groundwater? As a consequence people drinking the water got sick, the local ecosystem was affected and the company had to pay a fine of 500 000 USD. Which of the following sentences is an accurate evaluation of the situation?

The triple bottom line of this event is negative in all three dimensions.

In practice: Which of the following statements about responsible management at InterfaceFLOR is correct?

Through the "Cool Carpet" program, customers participate in a carbon-offsetting scheme, through which a part of the price paid for carpet is invested into activities such as renewable-energy programs and carbon-neutral initiatives.

Which of the following statements about sustainability and lifestyles is true?

Transforming lifestyles is an important instrument to reach sustainable development.

In the news you have heard about the country Bhutan which measures both the Gross Domestic Product (GDP) and the Gross National Happiness (GNH). This is an example for which of the following discussion points in sustainability?

Well-having or well-being.

You started discussing with a friend about sustainable development. Your friend opines that environmental sustainability is not a real issue. "All you have to do is to invent a machine that absorbs carbon dioxide better than any plant. That solves global warming and everything can go on as always. Who cares about a couple of extinct bugs and weeds, if they weren´t even of any use to us? We are the ones ruling the planet." Which of the following statements describes the attitude of your friend accurately?

Your friend, among others, argues from a "substitutionist" viewpoint of sustainability.

Social marketing is ultimately directed toward

actual change in a stakeholder's behavior.

Time-tested principles of business communication include

adapting to your audience, clarifying your purpose, and stating the message clearly.

GreenInc, a small cleaning company addresses all good social and environmental practices of its sector. The company pays very fair wages which is often an issue in the cleaning industry, applies the most advanced ecological cleaning supplies, and has achieved to do so with a very decent profit margin. As none of the companies in the cleaning industry, also GreenInc is not able to apply cleaning supplies that can be fully neutralized by the local ecosystem. We can classify this business as

an average unsustainable business.

Behavior standards agreed to by a company that govern relationships with various stakeholder are

code of conduct

Internal-Operational Communication

consists of the structured communication within the organization that directly relates to achieving the organization's work goals.

A level 3 of stakeholder communication means

developing a joint agenda and becoming involved with stakeholders.

In the Venn diagram of sustainability, a situation that is satisfies all the social and economic dimensions is called

equitable.

At 250 acres and 182,000 mirrors, Nevada Solar One is the largest solar power generating site in the United States.

false

At the Nevada Solar One array, collected Sun rays heat water and turn it into steam.

false

China has the lowest greenhouse emissions (air pollution) in the world.

false

China is leading the world in becoming a green country.

false

China's expanding economy and steps to go green includes the expansion of subway lines and high speed trains {in more than 25 cities}, thereby reducing the amount of pollution in the skies.

false

Geothermal and Wind energy are better sources of renewable energy than solar energy.

false

Green spaces on buildings are only for businesses

false

Having a sod or garden rooftop means you do not need a regular roof.

false

Installing a rooftop green space is as easy as putting some soil on the roof and planting grass or plants.

false

Photovoltaic solar power efficiency is only about ten to twenty percent.

false

Putting sod or a garden on top of buildings in a relatively new concept.

false

Since China's economy has increased on average of 8-10% for the past ten years, everyone in China is happy with the progress.

false

Solar energy plants such as Nevada Solar One are very efficient.

false

Solar energy, being a green energy, cannot produce enough energy to be beneficial.

false

Some photovoltaic panels can be applied to walls with a paint roller

false

The mirrors at the Nevada Solar One site are curved because the Sun is so hot that the mirrors have semi melted into the curved shape.

false

To make solar energy "pay-off" requires many hundreds of acres of mirrored panels.

false

Formal sustainability reports of social and environmental business performance

focus on the factual, concise, and extensive description of an organization's social and environmental business performance.

Which of the following statements about sustainability management is wrong? Sustainability management

has ecologic performance as THE main outcome.

Which of the following statements about sustainable development is wrong? Sustainable development

is based on inter-generational justice between the people living today on planet earth.

Greenwashing refers to

marketing and communication that creates a misleading impression of a company´s socio-environmental stakeholder value creation.

Promotion, as part of responsible management in the general marketing mix, implies

messages exchanged between the seller and the ultimate consumer, including non-personal advertising, personal selling, and public relations and publicity.

Documents that serve as strategic communication tools and provide guidance for all actions and behaviors of the company and its employees are termed

mission and vision statements.

A factory with an own wastewater treatment system is not able to completely filter all phosphates out of its wastewater, which is channeled into a local marsh area. Before the water was allowed to be channeled into the marsh, an environmental impact analysis had shown that the marsh is able to completely absorb the phosphate without negative effects. The environmental impact of the wastewater in this example is

neutrally sustainable.

What is considered the ultimate goal of the responsible marketing and communication management process?

stakeholder goodwill

Cause-related marketing refers to

the promotion of a product by linking its sales with contribution to a good cause.

A rooftop green space can be an ecological benefit to the inner city.

true

As China's economy continues to grow along with the production of wind and solar energy, so does the pollution problem.

true

China currently leads the world in greenhouse gas emissions.

true

China is leading the world in utilizing solar energy in an urban setting.

true

China is the leading producer of wind energy in the world.

true

China's economy has grown steadily (more than 8%) for the past ten years.

true

China's use of coal to produce electricity is expected to continue growing through at least 2030.

true

City restaurants can use a rooftop garden to grow fruits, herbs, and vegetables to be used in the restaurant.

true

Having a rooftop green space allows for a habitat to reintroduce itself to an urban setting.

true

Having a sod or garden rooftop will help provide insulation from the cold of winter and the heat of summer.

true

In addition to homes and businesses rooftop green spaces can be used on smaller structures like sheds and bus stops.

true

In some places having a garden or sod rooftop is not only a good idea, it is required by law.

true

Many of China's solar panels operate at 50% capacity.

true

Nevada is home to an array of curved mirrors covering more than 250 acres.

true

Rather than using solar power to heat water to convert to steam, using photovoltaic panels would be more efficient.

true

Rooftop green spaces are not only for urban buildings but are equally effective in suburban and rural areas.

true

Rooftop green spaces reduce the amount of water being flushed into city drains and sewer systems.

true

To make photovoltaic solar energy realistic, energy must be stored for use when there is no sunlight.

true

Typically solar energy is heating water which will turn into steam at a generating unit; but recently a Spanish company is working with heating molten salt and storing heat energy that is then used to heat water to produce steam for the generating unit.

true

Successful responsibility communication refers to

truthful messages of excellent stakeholder performance that are understood flawlessly.

When you choose to follow the communication strategy of stakeholder involvement,

you will begin a dialog and build a relationship with all stakeholder groups.