Role of Bus. Research (wk 2)

A business researcher needs to be subjective in order to provide accurate information.

False

Business research is basically about conducting surveys.

False

Business research is restricted to for-profit organizations.

False

Conducting research to determine why consumers visit Starbucks is an example of basic business research.

False

Performance-monitoring research is primary used to evaluate employees.

False

Research plays a more prominent role in product-oriented companies than in customer-oriented companies.

False

Research should be conducted regardless of how long it will take to perform.

False

The procedures and techniques used by applied researchers and basic researchers differ substantially.

False

Communication technologies have impacted business research greatly.

True

When ideas can be stated in researchable terms, we reach the hypothesis stage of the scientific method.

True

Which of the following is the LAST step in developing and implementing a business strategy? a. analyzing firm performance b. evaluating the course of action c. identifying problems or opportunities d. diagnosing and assessing problems or opportunities

evaluating the course of action

The first stage in the development and implementation of a business strategy is _____.

identifying problems or opportunities

Which of the following is the first step in developing a business strategy? a. analyzing firm performance b. identifying problems or opportunities c. selecting and implementing a course of action d. diagnosing and assessing problems or opportunities

identifying problems or opportunities

In general, the ______ important a decision is strategically to the organization, the ______ likely that research will be undertaken. a. less; more b. more; more c. more; less d. none of these choices

more; more

Research that attempts to verify a theory but which is not intended to solve any specific business problem is known as ______ research.

basic

Which of the following are the two types of business research based on the specificity of its purpose? a. basic and applied b. scientific and non-scientific c. cross-sectional and qualitative d. quantitative and secondary

basic and applied

A business professor is examining the relationship between age and ethical business behavior. The research is not being conducted for any specific business or even industry, but rather it is intended to better understand and predict this behavior across all aspects of business. This professor is conducting which type of business research? a. basic business research b. formal business research c. applied business research d. abstract business research

basic business research

Which type of research tries to verify a theory or to learn more about a business concept and is not intended to solve a particular business problem? a. performance-monitoring research b. basic research c. total quality management d. the scientific method

basic research

The application of the scientific method in searching for truth about business phenomena is known as ______.

business research

_____ is conducted to address a specific business decision for a specific firm or organization. a. Basic business research b. Qualitative business research c. Quantitative business research d. Applied business research

Applied business research

Campbell's Soup is considering launching a new gumbo product and is testing different recipes with consumers before full commercialization. What type of research is Campbell's using to determine which soup consumers will like the best? a. secondary research b. basic research c. applied research d. test research

Applied research

Pamela is testing the hypothesis that employees will be more productive working in offices painted with muted colors rather than bold colors. Pamela is conducting _____. a. qualitative research b. essential research c. scientific deduction d. business research

Business Research

_____ is the application of the scientific method in searching for the truth about business phenomena. a. Management b. Business c. Business Research d. Science

Business Research

Which of the following is FALSE regarding business research? a. Business research covers a wide range of phenomena. b. Business research is not considered rigorous enough to apply the scientific method. c. The purpose of business research is to provide knowledge to managers. d. Business research can be directed toward an element of an organization's internal operations.

Business research is not considered rigorous enough to apply the scientific method.

_____ is the formal, objective measurement and appraisal of the extent a given activity, project, or program has achieved its objectives or whether continuing programs are presently performing as projected. a. Monitoring research b. Performance research c. Comprehensive research d. Evaluation research

Evaluation research

When a manager is trying to decide whether a new product launch decision should be postponed until some additional research can be conducted, which of the following questions should this manager ask himself or herself? a. Is the proposed research expenditure the best use of the available funds? b. Will the information gained by business research improve the quality of the business decision enough to warrant the expenditure? c. Will the payoff from the research be worth the dollar expenditures for research? d. all of these choices

all of these choices

Researchers conducting research to address a specific business decision for their business are conducting ______ research.

applied

The two types of business research based on the specificity of its purpose are called basic and _____ research.

applied

When conducting research internationally, it is important to _____ research results, which means the researcher verifies that the empirical findings from one culture also exist and behave similarly in another culture. a. cross-validate b. simulate c. integrate d. cross-analyze

cross-validate

When empirical evidence from two different cultures suggests that people in one culture act in ways that are similar to people in a different culture, we say that this fact _____ the hypothesis that the two cultures are similar to one another.

cross-validates

Consumer research conducted in the United States indicates that many consumers consider the country of origin when purchasing products, and consumers tend to prefer products that are made in the U.S.A. To determine if consumers in other countries are partial to their own country's products, what must be done before the empirical findings from the research conducted among U.S. consumers also exist and behave similarly in another culture? a. reliability assessment b. cultural cross-validation c. benefit/cost analysis d. cultural-monitoring research

cultural cross-validation

A production-oriented firm focuses its research on _____. a. customers b. technicians and experts in the field c. competitive forces outside of the organization d. line employees, engineers, accountants, and other efficiency experts

line employees, engineers, accountants, and other efficiency experts

All of the following are important aspects of the business research process EXCEPT _____. a. gathering information b. idea and theory development c. analyzing data d. making results publicly available

making results publicly available

All of the following are business orientations EXCEPT _____. a. management-oriented b. product-oriented c. production-oriented d. marketing-oriented

management-oriented

All of the following are factors considered when deciding whether or not research is needed EXCEPT _____. a. nature of the decision b. availability of data c. managerial experience d. benefits versus costs

managerial experience

A _____ orientation focuses more on how the firm provides value to customers than on the physical product.

marketing

Wal-Mart is the low-cost leader in retail. This company achieves this success by prioritizing efficiency in its distribution process. Which business orientation is Wal-Mart exhibiting when it prioritizes efficiency and effectiveness of the supply chain process (i.e., getting products into the stores) in making decisions? a. production-orientated b. product-oriented c. marketing-oriented d. technically-oriented

production-orientated

The way researchers go about using knowledge and evidence to reach objective conclusions about the real world is known as the ______ method.

scientific