S-Curve Analysis

The chapter mentions that S-curve analysis can be applied to a firm's "portfolio" of markets, products, or technologies. What does this suggest about the ideal approach to strategic decision-making using S-curves? Businesses should consider the S-curve positions of different offerings within their portfolio to make informed strategic decisions. Businesses should focus all their resources on the market or product in the most mature S-curve phase. Businesses should prioritize investing in entirely new markets or technologies, neglecting existing ones. Businesses should only use S-curve analysis for individual products and not for their overall portfolio.

Businesses should consider the S-curve positions of different offerings within their portfolio to make informed strategic decisions.

According to the 2X2 matrix of industry trajectories, "Creative" industry trajectories are associated with firms': Core assets being threatened, and their core activities being threatened. Core assets not being threatened, and their core activities not being threatened. Core assets being threatened, and their core activities not being threatened. Core assets not being threatened, and their core activities not being threatened.

Core assets being threatened, and their core activities not being threatened.

The text mentions "early adopters" in the context of the introduction phase.What does the term "early adopters" likely refer to in the context of S-curves? Customers who are willing to be among the first to use new products or technologies. Customers who are hesitant to try new products. Manufacturers who are slow to adopt new technologies. Investors who are cautious about funding new businesses.

Customers who are willing to be among the first to use new products or technologies.

Which of the following is a limitation of S-curve analysis? It cannot help managers identify opportunities to create new S-curves. It discourages managers from focusing on innovation that could help them stay ahead of competitors. It is not applicable to any businesses focused on physical products. It cannot guarantee the exact timeframe each S-curve phase will last.

It cannot guarantee the exact timeframe each S-curve phase will last.

Fundamentally, S-curve analysis is based on the idea that: Markets, products, and technologies tend to follow a predictable S-shaped pattern of growth. New products and technologies always replace existing ones. Markets and technologies can be revived after decline. All businesses experience consistent growth throughout their lifespan.

Markets, products, and technologies tend to follow a predictable S-shaped pattern of growth.

The passage mentions that Netflix transitioned from physical DVDs to video streaming. In which S-curve phase would Netflix likely be in the DVD market,and what phase in the video streaming market, according to the S-curve concept? Decline in DVD market, Maturity in streaming market Maturity in DVD market, Growth in streaming market Decline in DVD market, Introduction in streaming market Shakeout in DVD market, Introduction in streaming market

Maturity in DVD market, Growth in streaming market

S-curve analysis is a powerful tool for understanding the evolution of industries. However, it is not the end-all-be-all for strategists. Which of the following is something S-curve analysis is LEAST likely to help you with? Predicting the exact timing of future market shifts. Identifying the current stage of a market or product lifecycle. Understanding how competitor strategies might evolve. Highlighting the need for innovation in a mature market.

Predicting the exact timing of future market shifts.

Which of the following is NOT considered a stage in the typical product lifecycle model? Introduction Growth Rejuvenation Explansion

Rejuvenation

Which of the following is a criticism of S-curve analysis mentioned in the text? S-curves ignore the role of government regulations in market evolution. S-curves underestimate the potential for products to be revived. S-curves don't account for the influence of social media on markets. S-curves are too complex for practical use in business strategy.

S-curves underestimate the potential for products to be revived.

What does the product lifecycle (PLC) focus on? The emotional journey customers experience when buying a product. The different types of marketing strategies used throughout a product's life. Sales volume of a product as a function of time The stages of development a new technology goes through before launch.

Sales volume of a product as a function of time

For decades, Kodak was the leader in the photography industry but struggled to adapt to the rise of digital photography. What aspect of digital photography most likely represented the new S-curve that disrupted Kodak's film-based business model? The development of higher megapixel cameras offering sharper digital images. The development of smaller, more portable digital cameras compared to bulky early models. The ability to capture, edit, and store photos electronically, eliminating the need for physical film and processing. The emergence of social media platforms where users could easily share digital photos.

The ability to capture, edit, and store photos electronically, eliminating the need for physical film and processing.

All the following are conditions for "disruptive innovation" to occur EXCEPT: The innovation has far superior performance relative to existing innovations The innovation is initially inferior on the historic performance dimensions. Existing customers and established business models constrain firms' investments in the innovation An overserved market in which technological progress outstrips the markets demand.

The innovation has far superior performance relative to existing innovations

The Product Life Cycle (PLC) S-curves are based on many factors including the underlying Technology S-curve and Adoption S-curve. True False

True

The main purpose of S-curve analysis is to: Identify the best time to invest in a new company. Understand how markets, products, and technologies evolve over time. Develop new marketing campaigns for established products. Predict future sales figures with perfect accuracy.

Understand how markets, products, and technologies evolve over time.

According to the concept of the industry life cycle, what is the typical order of stages an industry progresses through: era of ferment, technological breakthrough(s), maturity, dominant design era of ferment, dominant design, technological breakthrough(s), maturity technological breakthrough(s), era of ferment, dominant design, maturity technological breakthrough(s), dominant design, era of ferment, maturity

technological breakthrough(s), era of ferment, dominant design, maturity

Adoption S-curves increase in adoption (vertical axis) as a function of (horizontal axis): Consumers Time Suppliers Effort

Time

Imbuing products with features that the mainstream demands enables "crossing the chasm" in the Adoption S-curve. True False

True

Which phase of the S-curve is associated with the highest growth rate in the product life-cycle S-curve? Growth Introduction Maturity Shakeout

Growth

Thinking nonlinearly through the theory of S-curves can help managers avoid each of the following problems EXCEPT: Wasting resources on technologies that have reached their limits Missing opportunities to invest in technologies prior to reaching the mainstream Inability to perfectly predict future sales volume Missing expectations from stakeholders who anticipate linear growth early on in the technology's evolution

Inability to perfectly predict future sales volume

Technology S-curves increase in performance (vertical axis) as a function of (horizontal axis): Consumers Time Effort Suppliers

Effort