Salesforce Marketing Cloud Email Specialist

3 ways to import data into a data extension.

1. Import Wizard 2. Import Activity 3. API

Two main features of Primary Key's

1. Must contain a unique value for each row of data, or in the case where multiple fields are selected, the combination of values must be unique for each row of data. 2. It cannot contain null (empty) values.

Quick Send supports only journeys that meet these two requirements

1. The journey allows reentry 2. The journey has only one Send Email activity

Unsubscribe mechanism must work for at least ____ days after the mailing

30

What is a "business associate" in relation to HIPPA?

A business associate is a person or entity outside the covered entity's workforce that provides services to a covered entity that involve the creation, receipt, maintenance, or transmission of PHI.

Consumer Reporting Agency (CRA)

A person or entity that, for a fee, assembles, maintains, or discloses information on an individual's creditworthiness or general characteristics to create consumer reports for third parties

Investigative Consumer Report

A report similar to consumer report, but one that also provides information on the consumer's character, reputation and habits.

Of the following statements, which best describes the difference between a permission and a role? A. A permission controls a user's access to individual Marketing Cloud applications, whereas a role is a set of permissions B. A role controls a user's access to individual Marketing Cloud applications, whereas a permissions is a set of roles C. A permission is applied only during user setup, whereas a role can be applied at anytime D. A role is applied only during user setup, whereas a permission can be applied at anytime

A. A permission controls a user's access to individual Marketing Cloud applications, whereas a role is a set of permissions

What are the customer lifecycle stages? A. Awareness, Acquisition, Onboarding, Engagement, Retention, and Advocacy B. Awareness, Acquisition, Onboarding, Communication, Retention, and Growth C. Introduction, Growth, Maturity, and Decline D. Development, Introduction, Growth, Maturity, Saturation, and Decline

A. Awareness, Acquisition, Onboarding, Engagement, Retention, and Advocacy

What is behavioral data? A. Data about a customer's purchase history and browsing activity B. Data such as a subscriber's name, gender, and age C. Data that delivers information about the moment the subscriber opens the email D. Data about customer preferences

A. Data about a customer's purchase history and browsing activity

What app do you use to authenticate a Marketing Cloud business unit with your Salesforce org? A. Distributed Marketing Administration B. Distributed Marketing Authentication C. Distributed Marketing Settings D. Distributed Marketing Security

A. Distributed Marketing Administration

How can you use Content Builder with CloudPages? A. Drag and drop content blocks to build a landing page B. Save content to the cloud for easy access and reuse C. Upload content through CloudPages to import into Content Builder D. Organize your content into pages of similar topics Check the Quiz to Earn 100 Points

A. Drag and drop content blocks to build a landing page

A ________________ is a subset of subscribers you've taken from a list. A. Group B. Data Segment C. Data Extension D. Data Filter

A. Group

The benefit of dynamic content is: A. It allows for individual market segments to see targeted content based on segment data. B. It lets you change images after your email is sent. C. The email content or product changes based on subscribers' behavior. D. It takes a lot of time to build, so you always look busy

A. It allows for individual market segments to see targeted content based on segment data.

What does data minimization refer to? A. Organizations can collect only personal data that's adequate, relevant, and limited to what's necessary for the intended purpose. B. Organizations must maintain accurate personal data. C. Organizations must analyze large data sets to reveal patterns, trends, and associations. D. Organizations must be able to demonstrate that data subjects have consented to processing of their personal data.

A. Organizations can collect only personal data that's adequate, relevant, and limited to what's necessary for the intended purpose.

What is pseudonymous data? A. Personal data that cannot be tied to a specific data subject without additional information B. A collection of beliefs or practices mistakenly regarded as being based on scientific method C. Data that cannot ever be connected to an identified or identifiable person D. Data that expresses or implies the same idea as other data

A. Personal data that cannot be tied to a specific data subject without additional information

What creates the customer experience gap? A. Siloed Data, Channels, and Departments B. Siloed Content, Teams, and Devices C. Disjointed customer journeys D.A river

A. Siloed Data, Channels, and Departments

Which US government agency is the main authority regarding privacy issues? A. The Federal Trade Commission B. The Office of the Comptroller of the Currency C. The Consumer Financial Protection Bureau D. The Privacy Regulation Authority

A. The Federal Trade Commission

What is the main purpose of an event notification? A. They allow marketers to deeply integrate transactional use cases into their business processes. B. They provide mobile push notifications for marketers to send to their customers. C. They allow marketers to utilize a webhook to respond to messages in real time. D. They send invitations to important events like the company picnic. Check the Quiz to Earn 100 Points

A. They allow marketers to deeply integrate transactional use cases into their business processes.

True or false: When you check the Scale to Fit box, it resizes your images so you can view them in the email on various screen sizes. A. True B. False

A. True

Use CRM to securely power 1-to-1 advertising across Google, Facebook, LinkedIn, Twitter, Pinterest, and Display at scale.

Advertising Studio

Furnisher

An entity that provides credit history or information to a CRA for use in a consumer report

Consumer report

Any communication about a consumer's creditworthiness, character, general reputation, or lifestyle that is considered as a factor in establishing credit

You want to keep a per-mailing email bounce rate under: A. 10% B. 20% C. 25% D. 30%

B

In which Marketing Cloud app is the filter activity located? A. Social Studio B. Automation Studio C. Content Builder D. Contact Builder

B. Automation Studio

Filter options in Content Builder include: A. Content types, modified by, and owners B. Content types, tags, and owners C. Modified by, content types, and templates D. Modified by, owners, and tags

B. Content types, tags, and owners

What is a table within the application database that stores sendable subscriber data as well as relational data like purchases, inventory, rewards program data? A. Data Table B. Data Extension C. Data List D. List E. Subscriber Table

B. Data Extension

What does email domain authentication ensure? A. Compliance B. Deliverability C. Click Rates D. Open Rates

B. Deliverability

True or false: Personalization can only be added within an email template, and cannot be added when building out the actual email. A. True B. False

B. False

What are two methods for automating segmentation? A. Group activities and data extension activities B. Filter activities and query activities C. List activities and query activities D. Filter activities and schedule activities

B. Filter activities and query activities

Which of the following is true about layouts? A. A layout is a predefined structure for messages B. Layouts are a group of content blocks C. Layouts can't be combined with other content blocks D.A and B

B. Layouts are a group of content blocks

How long do data controllers have to notify data protection authorities of a data breach? A. No more than 24 hours B. No more than 72 hours C. No more than one week D. No more than 30 days

B. No more than 72 hours

Which of the following is a list of triggered automations? A. Onboarding, abandoned cart, Black Friday, shipping notifications B. Onboarding, abandoned cart, subscription renewal, shipping notifications C. Onboarding, Cyber Monday, Black Friday, shipping notifications D. Cyber Monday, abandoned cart, subscription renewal, shipping notifications

B. Onboarding, abandoned cart, subscription renewal, shipping notifications

What are the two types of triggers for transactional messages? A. Critical and noncritical B. Person-initiated and system-initiated C. API-based and webhook D. Reminder and confirmation

B. Person-initiated and system-initiated

What is one benefit of using a data filter over a group to segment lists? A. Data filters use a simple drag-and-drop builder. Groups do not. B. You can create a stand-alone filter definition that you can use with one or more lists. C. Data filters are easier to find than groups in the Email Studio interface. D. Data filters have more filtering options than groups do.

B. You can create a stand-alone filter definition that you can use with one or more lists.

The _________________________________________ requires covered entities and business associates to make certain notifications when unsecured PHI is breached.

Breach Notification Rule

What two ways can a transactional message can be triggered

By a person or by a system

What is the difference between organizing your data in a list and organizing it in a data extension? A. In a list, you organize subscribers by name. In a data extension, you organize them by region. B. You can use a list, but not a data extension, to store sendable subscriber data. C. A data extension contains relational data, such as purchases. A list doesn't. D. The number of data extensions you can create is limited. The number of lists you can create is not.

C. A data extension contains relational data, such as purchases. A list doesn't.

What is the GDPR? A. A new global data privacy requirement B. A new regulation for US financial institutions C. A new comprehensive privacy law in the EU D. A new digital PR firm

C. A new comprehensive privacy law in the EU

______________________________ let you control information access and sharing privileges in Marketing Cloud. A. Permissions B. Roles C. Business Units

C. Business Units

What is dynamic content? A. A personalized string B. Any image that's used in an email C. Content displayed in a content area according to rules defined based on subscriber attributes D. Helpful content that will have a high click-through rate

C. Content displayed in a content area according to rules defined based on subscriber attributes

If you use a filter activity to automate segmentation, what else must you do to fully automate it? A. Add an import activity B. Add a run activity C. Create an automation D. Set up an FTP activity

C. Create an automation

Data filters are located in which Marketing Cloud app? A. Journey Builder B. Ad Studio C. Email Studio D. Content Builder

C. Email Studio

What are the qualities of a good subject line? A. It mentions the name of your company and includes your logo. B. It is no longer than 140 characters and includes a call to action. C. It reflects the email content and encourages engagement. D. Its content changes depending on when a viewer opens the email.

C. It reflects the email content and encourages engagement.

Sending promotional and transactional messages from the same platform can help to: A. Save money by sending more messages but recognizing a higher ROI B. Improve deliverability C. Measure insights that can impact the customer experience D. Ensure a higher open rate with each campaign

C. Measure insights that can impact the customer experience

What can you do with Quick Send? A. Create new campaign messages. B. Display a list of messages you receive from Distributed Marketing users. C. Send a single message to an individual. D. Review and send a series of messages to individuals or groups of individuals.

C. Send a single message to an individual.

What does the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) regulate? A. The operation of commercial websites directed at children B. The use of telemarketing solicitations C. The distribution of commercial emails that promote a product or service D. Import and export of Spam meat

C. The distribution of commercial emails that promote a product or service

What is the right to rectification? A. The right to object to the processing of personal data B. The right to be forgotten C. The right to correct or complete personal data D. The right to freeze personal data

C. The right to correct or complete personal data

____________________________________ is a Marketing Cloud application used to create and publish targeted marketing content to customers across multiple channels.

CloudPages

Increase loyalty and retention with behavioral-influenced emails. Set up triggers in Journey Builder for commerce activities like making a purchase or abandoning a cart.

Commerce Cloud

Encourage participation for unanswered posts, drive engagement and retention, and set up drip campaigns to follow-up on activities in _________________________

Community Cloud

Parts of your email templates that can contain images, text, HTML code, or embedded videos or articles

Content Areas

_________________________________ are reusable content areas that contain text and images.

Content blocks

What does CAN-SPAM mean

Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM)

How do journeys help business users connect with customers? A. They maintain brand consistency by creating on-brand, marketing-approved journeys in Marketing Cloud. B. They let business users focus on customer relationships. C. They keep messages generic, because messages don't need to be personalized. D. A and B E. B and C

D. A and B

When do you use Privacy by Design? A. When planning a new processing activity B. When developing a new product or feature C. When buying new living room furniture D. A and B

D. A and B

Which step is part of setting up Distributed Marketing? A. Map system attributes. B. Create a recipient profile. C. Add the Distributed Marketing component. D. Create an entry event data extension.

D. Create an entry event data extension.

A _______________ is a group of criteria that segments a list or data extension. A. Subset B. Data Segment C. Data Extension D. Data Filter

D. Data Filter

June wants to create an email template where only certain parts of the template are editable. Which feature in a content block does June use to stop users from editing that block? A. Non-Editable B. Scale to Fit C. Bolted D. Lock E. Do Not Change

D. Lock

Which product integrates Marketing Cloud with Sales Cloud and Service Cloud? A. Marketing Cloud Integrator B. Marketing Cloud Binder C. Marketing Cloud Rocket D. Marketing Cloud Connect

D. Marketing Cloud Connect

Which clouds are required for using Distributed Marketing? A. Sales Cloud plus: Marketing Cloud or Service Cloud or Government Cloud or Financial Service Cloud (FSC) B. Service Cloud plus: Marketing Cloud or Sales Cloud or Commerce Cloud or Financial Services Cloud (FSC) C. Marketing Cloud plus: Service Cloud or Commerce Cloud or Sales Cloud or Community Cloud (with the Partner Community license) D. Marketing Cloud plus: Sales Cloud or Service Cloud or Financial Services Cloud (FSC) or Community Cloud (with the Partner Community license)

D. Marketing Cloud plus: Sales Cloud or Service Cloud or Financial Services Cloud (FSC) or Community Cloud (with the Partner Community license)

What types of mobile messages can you create in Content Builder? A. SMS Messages and Alarms B. Banners and Mobile Emails C. Push Notifications and Banners D. Push Notifications and SMS Messages

D. Push Notifications and SMS Messages

Marketing Cloud customers can retrieve the send status of a message by using: A. A non-Marketing Cloud system B. An experienced business analyst C. The Transactional Messaging API Guide D. REST APIs

D. REST APIs

Which approach best describes US privacy regulation? A. Egalitarian B. Restricted C. Comprehensive D. Sectoral

D. Sectoral

What type of advertising campaign can help you save money ? A. Abandoned cart B. Unengaged subscribers C. Upsell campaigns D. Welcome series

D. Welcome series

In which of the following cases is it appropriate to use a list as a data model? A. You require fast import speeds B. You implement triggered sends C. You use the SOAP or REST APIs D. Your lists contain 500,000 subscribers or fewer

D. Your lists contain 500,000 subscribers or fewer

_________________________________ represent tables that contain attributes (individual pieces of data), about your customers in Marketing Cloud.

Data extensions

Use data from every department to build smarter email—from basic marketing campaigns to sophisticated 1-to-1 messages.

Email Studio

_________________________________ are near real-time push-style notifications based on the transactional messages you send

Event Notifications (Webhooks)

True or False: Marketing Cloud Connect is required to send messages with Distributed Marketing

False. Marketing Cloud Connect is not required to send messages with Distributed Marketing, but is required to let business users access tracking data.

True or false: The SOAP API is your best choice for integrating with the latest Marketing Cloud apps.

False. REST Api's

When you use __________________________________________ in Marketing Cloud Email Studio, an admin can add a single From address and import multiple From addresses to use in email sends.

From Address Management

____________ establishes rules for how companies, governments, and other entities can process the personal data of data subjects who are in the EU

General Data Protection Regulation (GDPR)

Unsubscribe from every email sent from Marketing Cloud

Global Unsubscribe

Visualize, track, and manage customer experiences with real-time interaction management—driving valuable engagement at the right moment.

Interaction Studio

Deliver cross-channel personalized experiences at every step of the customer lifecycle with campaign management.

Journey Builder

Unsubscribe from a specific list (i.e. Newsletters, job updates)

List Unsubscribe

When did the General Data Protection Regulation (GDPR) go into effect?

May 25, 2018

Send consistent SMS, push, and chat app messages in real-time.

Mobile Studio

Unsubscribe from a particular company ( at the account-level).

Primary Unsubscribe

A __________________________________ is a special field (or combination of fields) that you select to uniquely identify all table records.

Primary key

The ________________________ governs the use and disclosure of protected health information (PHI) by covered entities and business associates.

Privacy Rule

__________________________________ allows business users to send a single, personalized, Marketing Cloud message to a contact, lead, or person account directly from the intended recipient's record.

Quick Send

In Marketing Cloud, _____________________________ is a function that manages replies to the email jobs you send.

Reply Mail Management (RMM)

____________ are a set of either predefined or custom permissions that you can apply to a user or a business unit

Roles

Two ways give users access to Email Studio

Roles & Permissions

Onboard new customers, open new opportunities, and drive product adoption with Journeys triggered by actions in _____________________

Sales Cloud

The _______________________ addresses how protected health information (PHI) must be properly secured.

Security Rule

Define parameters for session timeout, username and password conventions, and lockout logic. These features help improve the overall security of your account.

Security Settings

Define parameters for an email job in a central location and reuse those parameters for multiple email send definitions. (This includes a sender profile, delivery profile, and CAN-SPAM classification.)

Send Classifications

Open and close service cases, or launch a customer into a Journey from a case creation in _____________________

Service Cloud

Listen, publish, and engage to create customer advocates. Connect social to marketing, sales, and service in one platform powered by AI

Social Studio

Set your time zone and culture code preferences so you view time-related data in your time zone and culture, rather than the default CST and en-US

Time zone and Date Format

____________________________________ are sent in response to a user's interaction with your website or business or service.

Transactional messages

These automated email messages respond to customers when they take a certain action or when their status changes.

Triggered automations

True or False: A/B Test's are sent to real subscribers

True

True or False: You can create custom roles

True

Configure when, at a minimum, email links tracked by Marketing Cloud expire and where expired links redirect to when clicked.

URL Expiration