Sample Questions for MCE Exam: Targeting & Personalization

What is a prerequisite for using dynamic content?

An approved segmentation

What are valid type of tokens?

Calendar file Date Text Score

What are valid types of tokens?

Calendar file, Date, Text, Score

You have a segmentation for Industry with three segments (priority 1: Healthcare, priority 2: Government, priority 3: Education). One person you are emailing does not have an Industry populated. Which content version will they see? a. Healthcare b. Government c. Education d. Default

Default

True or false: A lead can belong to more than one segment within a segmentation.

False

If you set up tokens at the folder level, what type of token will you see on any program within that folder?

Inherited Token

Snippets can be used in which assets?

Landing Pages and Email

Which of the following is a good use of a static snippet? a. Regional address footer b. Business unit-specific unsubscribe information c. Privacy policy language d. Regional social media links

Privacy policy language

Which type of token would you use if you wanted to populate the current date in an email?

System token

The following token is added to a subject line in an email: {{lead.Company Name:default=Your Company}}.What is the purpose of the token's default value Your Company?

To populate Your Company if the Company Name field is empty

True or false: You can make both landing pages and emails dynamic.

True

Which three steps should a marketer use to make an unsubscribe page appear in the reader's local language?

Update the individual languages and set your default Create a segmentation for language with a segment for each preferred language Create the content block on the landing page as dynamic, selecting the preferred language segmentation

Which of the following types of assets can use the dynamic content functionality? (Choose all that apply) a. Emails b. Landing Pages c. Snippets d. Forms e. Images

a. Emails b. Landing Pages c. Snippets

You can use tokens in which of the following? (Choose all that apply) a. Flow actions b. Smart lists c. Emails d. Landing pages

a. Flow actions c. Emails d. Landing pages

In which of the following situations would you use dynamic content instead of a token? (Choose all that apply) a. Multiple languages in an email b. Adding the person's first name in the email c. Using a regional unsubscribe footer d. Display different images for each person's industry e. Including the person's account manager's contact information

a. Multiple languages in an email c. Using a regional unsubscribe footer d. Display different images for each person's industry

Which of the following is not a commonly used segmentation? a. Industry b. Language c. Product Interests d. Region

c. Product Interests

What always precedes the name of a program token?

my