SBJ Exam #2
About how much does NBC spend on production for each olympics?
$150M
How much was the projected loss for CBS in each of the last 3 years of their old contract with NCAA tournament?
$180M
How much did NBC bid for the 4 olympic games in 2014 (Sochi Russia) , 2016 (Rio), 2018 (Pyeongchang South Korea) , and 2020 (Tokyo).
$4.38B
How much were Rights fees for the first network telecast of the NCAA tournament?
$500,000
What is the reported amount of staging for Sochi Olympics?
$52B
How to calculate sub fee revenue increases?
(Amount increases)x(12 months)x(#subscribers)= additional annual revenues
What does the Host organizing committee for the olympics receive from TV rights?
- Approximately 50% of total local TV rights fees - Pays all its own expenses, including producing the "world feed" and staging the game
Who participated in the bidding against NBC for the 4 olympic games?
- FOX- ($1B less than NBC) - ESPN- 2014 and 2016 games for $1.4B, but passed on all 4 games.
What does a TV Sports Producer do?
- In Control of the telecast - Creative and content (game plan, story lines, pre-recorded features) - In announcers ear pieces with suggestions and comments - Decide when to call for re-plays, graphics packages, pre-recorded interviews and features. - Budget and keeping production in budget
What is television bidding like for the olympics in other countries?
- Little or no competition among networks in other countries - Government owned or affiliated networks that are guaranteed all or part of the games.
Who has the TV rights for PGA of America?
- PGA Championship= CBS,TNT - Ryder Cup= NBC/TGC
What does a Sports TV director do?
- Responsible for the picture - selects camera locations and choreographs what the cameras will shoot - give instructions to each cameraperson - sits in mobile unit next to technical director and tells them which camera should be on-air at any given time
What other olympic revenues for NBC?
- Using leverage of olympic games for increased sub-fee revenue from distributors for NBCSN, MSNBC, and USA - Local station revenue from 10 owned stations - Affiliate compensation - Lead-Ins, promos for other NBC and Cable network programming resulting in higher ratings.
What does the associate producer do?
- Works with producer on graphics packages and displays and builds them before telecast - offer suggestions to the producer regarding which graphics should be displayed - helps with pre-recorded features, teats, etc.
What does the executive/coordinating producer do?
- coordinates with programming execs, sales, and marketing departments to make sure contracts with sponsors and league or rights owner are executed properly. - In charge of a series of telecasts and sets objectives for the series. - Responsible for overall budgets and for assigning the producer, director, AD, AP, PA, and on air talent
What does a production assistant do?
- helps producer with research, finding interesting archival video for teases, pre-recorded features, etc.
What does the assistant/associate director do?
- works with camera crews on B-roll, pre-recorded interviews, show openings, closes, teases, animated elements, etc. - Assist producer with replays, interviews, wtc. - edit "bumps" into commercials set to music - countdown for the director into and out of commercials and pre-recorded elements of telecast - in charge of making sure all pre-recorded sponsored elements and promos get into the telecast
What happened in 2011 when CBS extended their contract?
14 year, $10.8B contract with both CBS and Turner Sports. AAV is approx. $771M. Field expanded to 68 teams (67 games)
When was the first final four tournament played?
1946
When was the NCAA tournament first televised?
1952, regional broadcasts only
When did the NCAA tournament expand to 22 teams?
1953
When was the first national telecast of the NCAA championship tournament?
1954
Who and when was the last team to have an undefeated season and win the NCAA title?
1976, Indiana
When were "Play In" games implemented for the first time?
1991 CBS NCAA tournament
How did NBC bid for the 4 olympic games?
2 different bids, either of which could be accepted by IOC 1. $1.6B for only the first two olympics- 2014 and 2016. 2. For all 4 olympic games and included an extra $400M ($2B total) for the 2014 and 2016 games over the first bid.
When did CBS start streaming the NCAA tournament out of market games through cstv.com
2005
When did Augusta National get their first women members and who were they?
2012, Condi Rice and Darla Moore. and in 2014 Virginia Rometty.
What are the governing bodies of golf?
4 Major Championships plus PGA Tour events.
How many commercials to the Masters air?
4 minutes of commercials per hour, all of which are for Masters tournament sponsors.
How many streams did March Madness Live generate in 2015?
80M live video streams for a total of 17.8M hours.
What does the host broadcaster produce for the Olympics?
A Clean Feed (World Feed) to which all the other olympics broadcasters are granted access and then may supplement with their own cameras, announcers, etc.
Who are the limited Masers sponsors?
AT&T, IBM, Mercedes Benz, (Lower tier= Rolex and UPS)
What may comcast/NBC do with a portion of sub fee revenue increases?
Allocate a portion of sub fee revenue increases to its P&L for the Olympics.
Who dictates the terms of the network's coverage of the masters?
Augusta National
After 2008 Bejing Olympics, what sports were dropped by an IOC vote?
Baseball and Softball, but may come back in 2020 for Tokoy games since both sports are popular in Japan.
What happened in the 1973 NCAA tournament?
Bill Walton scored 44 points on 21 of 22 from the floor and UCLA won their 7th consecutive title.
Who took the broadcast rights from NBC for the NCAA tournament in 1982?
CBS
Who has a one year contract with Augusta national Golf Club for the masters?
CBS and ESPN
Who did not participate in the bidding process at all for the 4 olympic games?
CBS and Turner
Who telecasts coverage of early rounds though the regional semi finals (sweet 16) for the NCAA tournament?
CBS and Turner (TNT, TBS, TruTV)
Who pays all production costs and advertising revenues for the NCAA Tournament?
CBS and Turner equally share all
How did CBS deal with this backloaded contract with NCAA tournament in 2011?
CBS renegotiated a new deal starting in 2011 with Tuner sports as a partner, thereby avoiding the huge losses in the last years of the prior deal.
What was CBS contract extension in 1999?
CBS signs new 11 yr extension through 2013 for $6B for all rights including tv, radio, internet, licensing and marketing. Deal has escalator clauses so in the last 3 years of the contract from 2011-13, rights fees were over $700M per yr
Who has the TV rights for the PGA Tour?
CBS, NBC/TGC
What happened in April of 2016 with the CBS NCAA tournament contract.
CBS, Turner and NCAA executed an 8 year extension of prior contract with total rights fee of $8.8B. AAV of extension is $1.1B.
Who exclusively telecast the final 4 (semifinals) until 2014?
CBS, now CBS and TBS alternate coverage with finals on CBS
Who from ESPN was banned from the Masters?
Chris Berman
International Olympic Committee (IOC)
Conducts bidding both for cities that desire to host the olympic games and for networks around the world that desire to televise olympics.
Why is the olympics have very complicated production?
Different amount of sports, events, and venues. For example, London Summer Games in 2012 involved 26 sports and 28 venues. For Sochi olympics, 98 events in 15 sports over 11 venues.
When was Jimmy Fallon's first show taking over Late Night from Jay Leno?
During the Olympics
How is tv coverage of the Master's split.
ESPN (9 hours between Thurs-Fri) and CBS (9 hours between Sat-Sun)
Who has TV rights for USGA?
FOX paying AAV of $100M in 12 yr contract, 150% increase over prior NBC and ESPN contracts
What happened to the NCAA tournament in 1951?
Field expanded to 16 teams
What happened in the 1979 NCAA tournament?
Field expanded to 40 teams and first time teams were seeded.
What happened in 1975 NCAA tournament?
Field was expanded to 32 teams and up to two teams per conference became eligible.
When was the first NCAA Basketball tournament played?
First played in 1939 with 8 teams competing
Why has Gary McCord been banned since 1994 during the Masters?
For saying the 17th green was so fast it was "bikini waxed" and a group of large mounds over the green were really "body bags" for players who missed their approach shots.
What sports were added for 2016 Rio olympics?
Golf and Rugby
What did IOC do in 2014 for the 6 olympic games from 2022-2032?
IOC did not go to the open market to solicit competitive bids but rather made an agreement with NBC for the 6 Olympic Games form 2022-2032 for a total of $7.75B (slightly less than $1.3B per olympics)
What happened in 2002 that caused all Masters telecasts to be commercial free and without sponsors?
In 2002, Augusta National had no women and Martha Burk of NOW tried organizing a boycott of The Masters and its sponsors. In 2003 and 2004, all Masters telecasts were commercial free and without sponsors
What does the world feed include?
International graphics, video including replays and natural sound, but NOT commentary, interviews, or advertising.
What was the highest rating on record for the NCAA tournament?
Magic Johnson's Michigan State beat Larry Bird's Indiana State and the Nielsen rating of 24.1 is still the highest on record.
What was the 2014 Sochi olympics profitability for NBC?
Marginally profitable for NBC although it was 9 hours ahead of East Coast time so there were no live broadcasts (there was live streaming) of events in prime times US. NBC telecast 530 hours of coverage on 4 networks we well as streaming 1000 hours of coverage.
Who has the TV rights for R & A?
NBC Sports Group (all rounds). AAV of $50M in 10 yr contact.
What happened in terms of profits for NBC in 2012 London Olympic games?
NBC anticipated about a $200M loss but ended uo marginally profitiable due to strong sales and high ratings, even though at 5 hour time difference with the US East Coast, there were no live broadcasts in prime time US (there was live streaming).
Why was the second bid by NBC increased for the 4 games?
NBC believes they can leverage the extra two games to receive higher sub fees from distributors since the affiliate contracts of many of NBCU's cable properties expire around 2016. NBC's bid did not include another $200M from GE as an IOC top sponsor over the 8 years from 2013-20.
When and who made the first network telecast of NCAA Tournament?
NBC in 1969
What happened in Vancouver 2010 Olympics in regards to TV rights fees?
NBC paid $820M in Rights fees and Lost $223M because Vancouver is in the Pacific Time Zone, so it was very favorable for live prime time coverage in Eastern and Central Time zones.
What happened in the 1974 NCAA tournament?
NC State led by David Thompson snapped UCLA's winning streak in double overtime in the semi-finals. Only conference champions were invited to the NCAA tournament and Maryland, which was ranked 4th in the country, lost to NC State in the ACC tournament and could not go to the NCAA tournament.
How does does NCAA pay the teams that make the tournament?
NCAA pays the teams in "units" for each round in which they play. Units are payable over 6 years and were worth about $1.6M each in 2016. Teams assign the receipt of that money to their conference to distribute per the conference bylaws.
What was the more prestigious college basketball event until the 1950's?
NIT (National invitational Tournament) and most teams invited to the NIT played there instead of the NCAA
What did NBC do for the Sochi 2014 olympics in order to break even?
Needed $925M in net revenues to break even so sponsors could not buy digital ads without also buying tv ads.
What was the risk of NBC's bid in June 2011 for the 4 olympic games?
Neither the 2018 or 2020 games had been awarded to a place, so NBC and other broadcasters had to bid blind without knowing the time differences and whether live, primetime telecasts in the US would be possible.
What else does Augusta coverage restrict?
No promos for other programs (except one fore 60 minutes), no blimps or on-course reporters
What is the contract for the Masters with CBS and ESPN?
No written contacts. No rights fees...CBS, ESPN and Masters agree how much Masters sponsors will pay the networks in order for the networks to make a small profit.
How much did NBC pay for Sochi 2014 olympics?
Paid $775 in rights fees and $150M in production
What are fans called during the masters?
Patrons
How much does NBC pay for telecast fees?
Pays more in rights fees than the rest of the worlds broadcasters combined.
What can the coverage of the Masters not mention?
Prize money or brands of clothing, clubs, or balls of players.
What does the tournament tv rights fees provide NCAA?
Provides NCAA with at least 95% of its annual revenues.
United States Olympic Committee (USOC)
Receives 12.75% of NBC's US Rights Fees plus 20% of IOC Top sponsor fees
Who and when was the first Black member admitted to the Augusta National?
Ron Townsend in 1990
What is "rough" called during the masters?
Second cut
What happened at the Shoal Creek PGA championship?
Shoal Creek's president Hall Thompson, responding to a reporter's question about the club's membership, said that the club had women and Jews as members and said "we don't discriminate in every other area except the blacks".
How long has NBC telecast all of the Olympics?
Since Sydney in 2000
NCAA march madness live
Streams every game live. Viewing is free on CBS and on Turner if free for 3 hours and then viewer must be "authenticated" as a customer of a cable, satellite, or telco video provider.
What was the Key for Turner in making the deal with CBS and the NCAA tournament?
Sub fees of TNT, TBS, and TruTV
Who shares coverage of the regional semi finals (sweet 16) and regional finals (elite 8) for the NCAA tournament?
TBS and CBS
What will the IOC do in certain countries without any real bidding competition?
The IOC may withhold broadcast rights if it doesn't get what it considers and acceptable bid.
What was the problem for CBS with their old contract with the NCAA Tournament?
The problem for CBS was that the deal was backloaded, meaning that it had a disproportionately higher rights fee toward the end of the deal than at the beginning and didn't simply escalate by a consistent 2% or 3%.
If not for the world feed what would happen?
There would be production teams from each country producing coverage that would be redundant.
What has turner agreed regarding CBS's losses?
Tuner agreed to cap CBS's losses at $30M-90M per year (depending on the year) and $670M total over the 14 yr term of the contract.
Who pays for the rights fees for the NCAA tournament?
Turner pays 60% and CBS about 40%
What are the 4 Major Championships for golf?
USGA (US Open), R&A (British Open), Augusta National Golf Club (The Masters), PGA of America
What do many people believe Ron Townsend's admittance into Augusta National was in response to?
What happened at PGA championship in Shoal Creek that year
What are winning bidders given access to as part of the rights fee for the olympics?
Winning bidders in each country are given access to the world feed
How much do top sponsors of the Olympics pay?
approx. $25M/yr
How much of the rights fees does the IOC retain from the olympics?
approx. 37% of global rights fees with the mandate to use those funds to "further the olympic movement"
Why was Jack Whitaker of CBS banned for life during the Masters?
calling the fans surrounding the 18th hole a "mob
How were NCAA Tournament games shown prior to 2011 contract?
games were solely on CBS and were regionalized with up to 4 different first round games shown simultaneously in different markets. Now all games are national telecasts with CBS, TNT, TBS and TruTV as the telecasters.
