SCOM 110: Ch. 3 + 4 + 5
Samantha is in Atlanta for business. She is unfamiliar with her surroundings and uses her cell phone's map app to try to locate a coffee shop. She discovers several within walking distance, including one offering a coupon for 10% off. What is the coupon an example of? Multiple choice question. Niche marketing location-based mobile advertising audience fragmentation zonecasting
location-based mobile advertising
Which statements regarding U.S. box office revenue in the twenty-first century are true?
Box office revenue reaches over $11 billion per year. Box office revenue is generated by fewer tickets per person each year.
The appearance of the Pontiac Solstice sports car as a "character" on the television program The Apprentice is an example of ______. Multiple choice question. addressable technology narrowcasting brand entertainment payola
Brand entertainment
As the nature of the other partner in the mass communication process is changing, the audience itself is more of a mass audience. True false question. True False
False
True or false: CD music sales are the one area in which an established media industry has unquestionably thrived in the face of rapid technological change. True false question. True False
False
Unlicensed 'news' agents - from talk-radio hosts to Internet bloggers and others - are more accurate than their professional counterparts. True false question. True False
False
In the past 15 years, what is the trend of the share of all television viewing commanded by the four major television broadcast networks? Multiple choice question. increased significantly decreased slightly declined significantly remained largely the same
declined significantly
What is the trend of the annual revenue for traditional AM/FM radio in the United States? Multiple choice question. decreased every year since 2015 increased nearly 50% decreased nearly 50% decreased 1%
decreased every year since 2015
The concept that bigger is better because the relative cost of an operation's output declines as the size of the operation grows is called ______. Multiple choice question. convergence monopolistic competition economies of scale synergy
economies of scale
Defenders of increased globalization cite the economic clout of ______.
emerging democracies
It's possible to visit Web addresses and download content without providing feedback to anyone. True false question. True False
false
Penguin and Simon and Schuster control more than half of all book sales. True false question. True False
false
Which aspects have fueled media convergence? Multiple select question. high-speed connectivity the digitization of information continual advancement in technology the global use of radio for information
high-speed connectivity the digitization of information continual advancement in technology
News deserts currently affect more than ______ communities. Multiple choice question. 3,000 38 1,300 120
1300
Between 2018 and 2019, sales of physical and digital albums fell by what percentage? Multiple choice question. 18.7 % 7% 11.1 % 27.2 %
18.7%
Currently, major broadcast networks command what percentage of television viewing?
30%
Because the traditional mass communication model is inflexible and unalterable, what are the effects? Multiple select question. Audiences either like it or don't like it. The consumer can be confident that the content is reliable. It has a lasting impact on culture as a whole. The program either succeeds or fails.
Audiences either like it or don't like it. The program either succeeds or fails.
The ______ Club, which began in 1926, is perhaps the best-known book club. Multiple choice question. Book of the Month Classic Works Reader's Digest Literary Guild
Book of the month
Why have books often been targets of censorship? Multiple choice question. Society in general fears the dissemination of information through a mass medium. Government officials believe that books are harmful to the national economy. Advertisers oppose the competition presented by books. Books can be influential as agents of social change.
Books can be influential as agents of social change.
Which aspects are true of book publishing and book sales in the United States? Multiple select question. Books that would formerly not been released are now routinely published. Fewer people are reading books. Americans buy 700 million printed books annually. On the whole, far fewer books are being published.
Books that would formerly not been released are now routinely published. Americans buy 700 million printed books annually.
According to Senator Bernie Sanders, what is the threat of major media conglomerates controlling the distribution of information?
Conglomerates will seek to make as much money as possible rather than accurately informing the American people.
What do experts see as potential consequences of convergence and low cost of entry? Select all that apply. Multiple select question. Different types of storytellers will be more likely to find audiences. The cultural forum may become more conversational. Audiences may be driven to return to traditional media. More content sources may counter the effects of concentration and conglomeration.
Different types of storytellers will be more likely to find audiences. The cultural forum may become more conversational. More content sources may counter the effects of concentration and conglomeration.
Why has the feedback process changed? Multiple choice question. Companies now focus more on the outbound message than on inbound messages. Consumers have become more reluctant to provide feedback to companies. Digital media allow for real-time, instantaneous feedback.
Digital media allow for real-time, instantaneous feedback.
Which of the following statements about the impact of e-books is true? Multiple choice question. E-book publishing has meant great success for established writers but has made it more difficult for new writers to enter the market. The proportion of all U.S. book sales that are e-books is continuing to rise at a rate that many suggest predicts the end of the printed book. E-book acceptance has been tremendously slow, with critics often suggesting they would never succeed. E-books account for almost 20% of all book sales in the United States.
E-books account for almost 20% of all book sales in the United States.
Which statements about corporate-owned publishers are correct? Multiple select question. None of the major publishing houses maintains e-publishing units. Each of the Big 5 publishing houses was once an independent book publisher. Corporate conglomerates control more than 80% of all U.S. book sales. E-publishing is dominated by these big companies.
Each of the Big 5 publishing houses was once an independent book publisher. Corporate conglomerates control more than 80% of all U.S. book sales. E-publishing is dominated by these big companies.
In the traditional model of mass communication, feedback is complicated and immediate. True false question. True False
False
Most of today's books are still composed of paper pages snug between two covers. True false question.TrueFalse
False
Perhaps because of the coronavirus lockdown, sales of print books decreased by 8.2 % in 2020. True false question.TrueFalse
False
What major 15th-century technological advance contributed to the spread of literacy well into the 17th century? Multiple choice question. Gutenberg's printing press development of woodcut printing Newcomen's steam engine Morse's invention of the telegraph
Gutenberg's printing press
What are some potential downsides to the multiple avenues of feedback made possible by digital media? Multiple select question. Content providers have a better idea of what their audiences like and what new products to offer. Media purchases and rentals are more likely to be denied by content providers who can tell you won't enjoy their offerings. Identity thieves can gain access to personal information provided as part of many feedback mechanisms. Potential employers can easily learn information about you that may be used to deny you a job.
Identity thieves can gain access to personal information provided as part of many feedback mechanisms. Potential employers can easily learn information about you that may be used to deny you a job.
Which descriptions explain how corporate emphasis on profitability threatens the cultural forum? Multiple select question. Corporate-owned houses are refusing to sell movie rights to their copyrighted material, thus preventing growth and stimulation in the film industry. In an effort to publish only the biggest-selling authors and titles, publishers often ignore literary merit, thus driving readers away. Corporate-owned houses are less likely to take risks on interesting, more serious authors, preventing the public access to their works. In an effort to publish interesting, unknown writers, publishing houses are declining to print well-known authors, thus driving away devoted readers.
In an effort to publish only the biggest-selling authors and titles, publishers often ignore literary merit, thus driving readers away. Corporate-owned houses are less likely to take risks on interesting, more serious authors, preventing the public access to their works.
Which of the following statements best describes the cultural value of a contemporary book about the anti-government militia movement in the United States? Multiple choice question. It can be used as a form of self-help. It is an example of advertiser-supported media. It is a source of entertainment and escape. It can act as an agent of social change.
It can act as an agent of social change.
Which is the strongest reason why many content consumers have become content producers? Multiple choice question. Consumers are striving for greater influence over public policy. People have become more opinionated because of widespread access to information. Media organizations have begun to pay for viewer-created content. It costs little or nothing to produce content online.
It costs little or nothing to produce content online.
Because of digital media, what happens with the information coming in? Multiple choice question. It is obsolete before it lands in the right hands. It is nearly impossible to monitor and observe. It is as important or more important than the messages going out. It is significantly less important than the messages going out.
It is as important or more important than the messages going out.
Why was reading a low priority for pioneers, religious settlers, and anti-English colonists? Multiple choice question. Most books were not written in the settlers' native tongue. Reading was a lowly activity meant only for women and children. Reading was considered the realm of those of wealth and status. Most books were sympathetic to the British Crown.
Reading was considered the realm of those of wealth and status.
What does RSS stands for? Multiple choice question. Really simple syndication Reactive story syndicate Real social stories Really superior socials
Really simple syndication
How did the printing press that came to the New World in the 17th century compare to the printing presses of Gutenberg's era? Multiple choice question. The early New World presses were much more primitive. The presses of Gutenberg's era only printed illustrations, while New World presses could print text. The printing press that came to the New World used entirely different processes. The New World presses and book industry were very similar to those of Gutenberg's era.
The New World presses and book industry were very similar to those of Gutenberg's era.
Which statements describing book clubs are correct? Multiple select question. The best known book club is The Book of the Month Club. Book club publishers offer trade, professional, and specialized titles. There are about 100 book club publishers in the United States. The Literary Guild and Reader's Digest Book Club are popular book clubs.
The best known book club is The Book of the Month Club. Book club publishers offer trade, professional, and specialized titles. The Literary Guild and Reader's Digest Book Club are popular book clubs.
As addressable technologies change the nature of mass media's audiences, what happens to communication? Multiple choice question. Different target groups begin to understand one another. The communication process itself must change. The communication process must be compelled to stay the same. Individuals are unlikely to be affected.
The communication process itself must change.
Which statements are true of RSS messages? Multiple select question. The messages become fixed and unalterable once they are assembled. The messages can be altered in countless ways. The messages are idiosyncratic. The messages are unique to each user.
The messages can be altered in countless ways. The messages are idiosyncratic. The messages are unique to each user.
Which statements describe the relationship between books and their audiences? Multiple select question. The more direct relationship between publisher and reader makes books different from other types of mass media. Publishers produce titles aimed at readers who buy and carry away individual units. In terms of mass media, the book reaches the least number of people. Books are more dependent than other mass media on advertising revenue. Books are the least accessible of all mass media because their target audience is the affluent.
The more direct relationship between publisher and reader makes books different from other types of mass media. Publishers produce titles aimed at readers who buy and carry away individual units. In terms of mass media, the book reaches the least number of people.
Which of the following statements describe the changes caused by convergence? Multiple select question. The physical form of books is changing from that of paper pages bound between protective covers. E-publishing is an exclusive industry general reserved for only the most established authors. Product manufacturers are scrambling to pay authors to write their products into stories. The Internet is changing the way books are distributed and sold.
The physical form of books is changing from that of paper pages bound between protective covers. The Internet is changing the way books are distributed and sold
Which of the following describes characteristics of the way in which a programming message is delivered in the traditional mass communication process? Multiple choice question. The programming message can be recreated in different ways, producing a different result each time. The message will ultimately fail as it becomes outdated. The results are varied, with the program succeeding in in some ways but failing in others. The results are finite, with a program either succeeding or failing.
The results are finite, with a program either succeeding or failing.
Which of the following are reasons why the early settlers in North America rarely read? Multiple select question. The struggle to survive left little time for reading. Books were scarce and extremely expensive. The few available books were too religious in nature. The King of England banned the advancement of literacy in the colonies.
The struggle to survive left little time for reading. Books were scarce and extremely expensive.
The majority of Americans believe libraries offer what aspects? Multiple select question. They are a source of community pride. They are a waste of taxpayer money. They enhance their communities' quality of life. They advance education. They are essential local institutions.
They are a source of community pride. They enhance their communities' quality of life. They advance education. They are essential local institutions.
How have major media organizations reacted to user-produced content? Multiple choice question. They have fought against it. They have ignored it. They have embraced it. They have tried to discredit it.
They have embraced it.
How do smaller presses combat the overcommercialization of the book industry? Multiple choice question. They refuse to sell subsidiary rights or participate in paid product placement. They intentionally become part of conglomerates with the hope of promoting unknown authors and tackling alternative material. They provide fierce competition in the blockbuster world. They specialize in specific areas and publish writing that is not of interest to bigger publishing houses.
They specialize in specific areas and publish writing that is not of interest to bigger publishing houses.
Which of the following best describes the early settlers who came to America? Multiple choice question. They were uneducated and largely illiterate. They were religious scholars. They were wealthy and well educated.
They were uneducated and largely illiterate.
Which of the following explains why early colonists brought very few books to the New World? Multiple select question. The religious immigrants believed reading was best left to religious leaders. Those willing to come to the New World had rejected traditional learning. Those willing to make the dangerous journey tended to be poor, uneducated, and largely illiterate. Better-educated, wealthy Europeans were secure at home.
Those willing to make the dangerous journey tended to be poor, uneducated, and largely illiterate. Better-educated, wealthy Europeans were secure at home.
What is the function of an RSS aggregator? Multiple choice question. To allow media companies to reach a large audience with the same interests To provide ad-free content sources for consumers To help users collect content related to their personal interests To bring like-minded audiences together for a collective conversation
To help users collect content related to their personal interests
Which statements best describe the current state of smaller publishing houses?
Today there are more than 80,000 U.S. book publishers, the vast majority being small presses. Small presses are large in number but produce only a small portion of the books sold.
If a nation chooses aliteracy, it pays with its history. True false question. True False
True
In the case of conglomeration, it can be argued that revenues from a conglomerate's nonmedia enterprises can be used to support quality work by its media companies. True false question. True False
True
It is a fundamental principle of our democracy that we have a right to information from a wide diversity of viewpoints so that we can make up our own minds. True false question. True False
True
Which of the following best describes what an e-reader is? Multiple choice question. a method of exchanging digital messages between an author to one or more recipients the publication of a book initially or exclusively in digital form a device for displaying digital content as pages roughly the size of a traditional book a book downloaded in electronic form from the Internet to digital devices
a device for displaying digital content as pages roughly the size of a traditional book
The consumption of content at a time predetermined by a producer and distributor is called ______ consumption. Multiple choice question. appointment outbound profitable demand
appointment
Owing to corporate pressure to maximize profits, publishing houses are committing significant resources to which of the following? Multiple select question. publishing controversial issues attracting superstar writers publishing blockbuster books finding and nurturing unknown authors
attracting superstar writers publishing blockbuster books
Owing to corporate pressure to maximize profits, publishing houses are committing significant resources to which of the following? Multiple select question. publishing controversial issues finding and nurturing unknown authors attracting superstar writers publishing blockbuster books
attracting superstar writers publishing blockbuster books
The presentation of a books' text in sound is known as a/an ______. Multiple choice question. e-reader podcast audiobook e-book
audiobook
The effect of aliteracy is equivalent to what? Multiple choice question. discouraging censorship encouraging the reading of books with limited outside influence books as cultural repositories banning and burning books
banning and burning of books
Which are examples of types of feedback in the traditional model of the mass communication process? Multiple select question. text messages from consumers box office statistics for a film a television program's ratings e-mails from viewers a newspaper's circulation
box office statistics for a film a television program's ratings a newspaper's circulation
What is the major challenge facing media industries today? Multiple choice question. capturing a mass audience that has become fragmented maintaining traditional forms of content delivery applying existing rules of media consumption to new technologies encouraging audiences to consume larger amounts of media
capturing a mass audience that has become fragmented
What is the term for the ability to consume any content at any time and in any place? Multiple choice question. appointment consumption consumption on impulse flexible consumption consumption on demand
consumption on demand
What is the term for the ability to consume any content at any time and in any place? Multiple choice question. appointment consumption flexible consumption consumption on impulse consumption on demand
consumption on demand
Because they are free of dependence on advertisers, book publishers are more likely to publish what materials? Multiple choice question. cheaply made products controversial or revolutionary ideas stories with product placement popular ideas that will engage the largest number of readers possible
controversial or revolutionary ideas
The Internet is having a significant impact on the distribution and selling of books and is the most obvious way that ______ is altering the nature of the book industry. Multiple choice question. linotype reading convergence trade publishing
convergence
Today the book industry is dominated by which group? Multiple choice question. small, independent book publishers POD sites, such as Xlibris and iUniverse large national and international corporate conglomerates Project Gutenberg and the Million Book Project
large national and international corporate conglomerates
Individual segments of the audience are becoming ______.
more narrowly defined
Which are examples of consumption on demand? Multiple select question. re-watching an old television episode on the Internet watching a rerun of a television episode at a scheduled time on cable television downloading a song from an Internet music vendor using a cell phone to access a Web video
re-watching an old television episode on the Internet downloading a song from an Internet music vendor using a cell phone to access a Web video
Alternate-ending DVDs are examples of ______. Multiple choice question. user-generated content really simple syndication payola
really simple syndication
Which of the following has been proposed as a possible application of the really simple syndication (RSS) model? Multiple choice question. a dramatically reduced cost of entry for consumers who become content producers themselves release different versions of the same movie to theaters personal blogs that can make money from advertising for large online stores emergence of appointment consumption, where audiences can consume content at a time predetermined by the producer and distributor
release different versions of the same movie to theaters
Libraries provide ________, physical spaces that shape the way people interact. Multiple choice question. economic infrastructure publishing houses community theaters social infrastructure
social infrastructure
What did Amazon.com report that on Christmas Day, 2009? Multiple choice question. It sold fewer e-books than hard-copy books. It sold more e-books than hard-copy books. It sold the same number of e-books as hard-copy books. It sold no e-books.
sold more e-books than hardcover books
A media company's practice of making use of as many media channels of delivery as possible is called ______. Multiple choice question. efficiency multitasking synergy niche marketing
synergy
What factors have enabled consumers, the people formerly known as the audience, to become content providers themselves? Multiple select question. technological change the reduced cost of entry wider licensing of news agents the proliferation of content sources
technological change the reduced cost of entry
Which are likely to be threats to brick-and-mortar book retailers? Multiple select question. the aggressive growth of e-books online retailers the selling of subsidiary rights increasing availability of POD
the aggressive growth of e-books online retailers increasing availability of POD
What has been the driving force behind recent mergers and acquisitions in the media and telecommunications industries? Multiple choice question. the desire to simplify their media and focus on only one platform the desire to blend existing media with other forms the desire to reduce the tax burden on corporations the need to become more local and less global
the desire to blend existing media with other forms
What is it that makes books more able than other mass media to develop and present new, challenging, or unpopular ideas? Multiple choice question. the immense size and power of the book publishers the fact that books are less dependent on attracting the largest possible audience the close relationship between books and mass advertising the way that books are simultaneously distributed to millions of readers
the fact that books are less dependent on attracting the largest possible audience
Chain bookstores benefit from their ability to sell other merchandise, such as CDs, magazines, and other paper products. True false question. True False
true
Planning your evening around the 6:00 airing of the local news is an example of appointment consumption. True false question.TrueFalse
true
When Sara and Amelia create digital videos together and post them to a shared YouTube account that generates thousands of views, they are an example of consumers becoming content producers. True false question. True False
true
Wi-Fi has increased digital convergence by allowing us to access digital texts, audio, and moving images anyplace, anytime. True False
true
A Web-only television program is known as a(n) ______. Multiple choice question. mobile program day-and-date program webisode streaming series
webisode
Which are examples of e-readers? Multiple select question. Kindle iPad Digi-read Nook
Kindle iPad Nook
Which are examples of limited spoils awarded to a rarified group of superstar authors? Multiple select question. more of retailers limited space better bindings and covers bigger advances more of publishers' time and attention
more of retailers limited space bigger advances more of publishers' time and attention
According to producers, brand entertainment is not a commercial. True false question. True False
true
The conversation and sharing taking place on social networking sites is always small and juvenile. True false question. True False
False
The mass audience of today is cohesive and united in the way they expect to interact with media. True false question. True False
False
True or false: All 50 states have a daily newspaper reporter assigned to Washington, DC, to cover Congress. True false question. True False
False
Which networks are examples of the effect of audience fragmentation? Multiple select question. Nickelodeon (the children's network) Bravo ABC (the commercial network) TV Land
Nickelodeon (the children's network) Bravo TV Land
Which statement about changes in press coverage of government is accurate? Multiple choice question. There are more than 500 full-time newspaper journalists covering government issues in the 50 state capitals of the United States. Newspaper coverage of state politics has increased dramatically since 2003. Only 164 full-time newspaper journalists now report on the bills, debates, possible corruption, and politicians in the nation's 50 state capitals. Newspapers have dropped coverage of state government corruption and other negative news in order to encourage citizen engagement in government.
Only 164 full-time newspaper journalists now report on the bills, debates, possible corruption, and politicians in the nation's 50 state capitals.
The deliberate appearance of a Coca-Cola product on an episode of American Idol is an example of ______. Multiple choice question. payola free advertising product placement niche marketing
Product Placement
Which statements about music CD sales in recent years are accurate? Multiple select question. The sale of individual digital songs fell between 2018 and 2019. Revenues from music CD sales increased between 2018 and 2019. With the advent of streaming music services, the drop in sales has ended the CD music industry. The number of physical and digital music albums fell between 2018 and 2019.
The sale of individual digital songs fell between 2018 and 2019. The number of physical and digital music albums fell between 2018 and 2019.
True or false: New technologies that have changed the way we interact with mass media have caused a great deal of turmoil for the established media industries. True false question. True False
True
Which of the following best describes the impact Wi-Fi has had on convergence? Multiple choice question. Wi-Fi has made it possible for people to easily and conveniently access digitized content any place, any time. Wi-Fi has led media companies to better differentiate between different media in order to cater to audience preferences. Wi-Fi has spawned a more easily distracted audience that focuses little on the transmission and sharing of information. Wi-Fi technology has advanced too slowly to accommodate the availability of digitized content.
Wi-Fi has made it possible for people to easily and conveniently access digitized content any place, any time.
The technology used by radio stations to use different commercials depending on the specific neighborhoods is called ______. Multiple choice question. hypercommercialism fragmentation zonecasting streaming
ZONECASTING
The ownership of media outlets by large, multinational conglomerates is an example of ______. Multiple choice question. media bundling audience fragmentation condensation globalization
globalization
Which digital media feature facilitates the most positive result of audience fragmentation for consumers and their communities? Multiple choice question. targeting zonecasting interactivity addressable technologies
interactivity
Integrating branded products into media content for a fee is called ______. Multiple choice question. taste publicity hypercommercialism product placement payola
product placement
To what does the term "day-and-date release" refer? Multiple choice question. releasing a film on a specific holiday so couples are encouraged to see it as a date scheduling a movie release so that it does not coincide with the release of another major movie withholding the release date of a movie in order to build suspense and interest in the movie releasing a movie in a combination of theater, DVD, download, or video-on-demand simultaneously
releasing a movie in a combination of theater, DVD, download, or video-on-demand simultaneously
One danger of an oligopoly is that the people running communication companies are more committed to the financial demands of their audiences than they are to their corporate offices. True false question. True False
False
As media companies eye an expanding worldwide market for their fare, what is one concern? Multiple choice question. Americans will not be able to access the content they want. Other countries will increase the limits they place on American media content. High-quality American media content will overwhelm local media industries and local cultures. The American love for car crashes and explosions will replace story and character prized in other markets.
High-quality American media content will overwhelm local media industries and local cultures.
Which are examples of how major media organizations have reacted to user-produced content? Multiple select question. Some media companies frequently air viewer-created videos. Traditional media outlets often make use of content sources that were previously seen as amateurs. Some television network stations rely on "citizen journalists" and no longer use any paid reporters. Major print and online news organizations often make use of a large network of unpaid contributors.
Some media companies frequently air viewer-created videos. Traditional media outlets often make use of content sources that were previously seen as amateurs. Major print and online news organizations often make use of a large network of unpaid contributors.
Which is a potential issue with conglomeration? Multiple select question. The conflict of interest between profit and public service The increasing cost of accessing information The aggressive focus on the first amendment The press can no longer be influenced by private interests
The conflict of interest between profit and public service
What is an oligopoly? Multiple choice question. a concentration of industries into an ever smaller number of companies control of an industry by government officials a concentration of industries in a specific geographic region independent control of an industry by a large number of small investors
a concentration of industries into an ever smaller number of companies
Which are examples of ways in which companies employ brand entertainment?
a newspaper publishing a science section sponsored by a power company a television program featuring a product as an essential part of the show
Which are examples of hypercommercialism in television programming? Multiple select question. donating funds to public broadcasting networks purchasing rights to a segment of a talk show paying for a character to mention a product during a program offering money to a news organization to produce a fair and objective review of a new product and its competition
purchasing rights to a segment of a talk show paying for a character to mention a product during a program
When the manager of newspaper chain 10/30 Communications said that many companies had "wrongly divided their focus among many customer groups," he was arguing that they had just one customer and their purpose was to ______. Multiple choice question. entertain consumers sell that customer's products promote political agendas provide news and information
sell that customer's products
A media company's practice of making use of as many media channels of delivery as possible is called ______. Multiple choice question. multitasking synergy niche marketing efficiency
synergy
When Facebook bought photo-sharing platform Instagram specifically to gain access to its app-based mobile services and to make its Facebook offerings more visual, it was an example of ______. Multiple choice question. synergy digital marketing brand expansion niche marketing
synergy
Electric sell-through - or EST - is taking the place of traditional DVD sales and rentals, which is good news for media industries because it shows that readers, viewers, and listeners are still out there. True false question. True False
true
What is it about the concentration of media ownership that has contributed to increasing media convergence? Multiple choice question. A company that owns many different media outlets can more easily offer different content to different markets. The concentration of media ownership has not contributed to increasing media convergence. The smaller number of industry owners allows for faster delivery speeds, a key component of media convergence. A company with multiple channels of delivery has a strong incentive to employ as many of them as possible to get the greatest use from its content.
A company with multiple channels of delivery has a strong incentive to employ as many of them as possible to get the greatest use from its content.
What did Vermont senator Bernie Sanders call the major media conglomerates? Multiple choice question. A massive concentration of control A benefit to people from all backgrounds and perspectives An important tool for keeping the press in its place An example of capitalism at its finest
A massive concentration of control
Which are examples of the effects of conglomeration? Multiple select question. A media outlet increases the number of its stories that have a primarily entertainment value. A media outlet publishes an in-depth article that exposes wrongdoings of its parent company. A media outlet does not report on an investigation into financial corruption that mentions the media outlet's parent company. A media outlet focuses on exposing truths no matter the financial consequences.
A media outlet increases the number of its stories that have a primarily entertainment value. A media outlet does not report on an investigation into financial corruption that mentions the media outlet's parent company.
Which are examples of a media platform? Multiple select question. The internet A chain store A video streaming platform An app
A video streaming platform An app
Why are media industries in turmoil? Multiple choice question. Governments have begun to impose increased content restrictions on major media companies. Advances in technology have provided many new ways to deliver content to specific audiences. Interest in the products offered by major media companies has declined dramatically. Ownership of major media companies is in a constant state of flux.
Advances in technology have provided many new ways to deliver content to specific audiences.
Which trends are associated with the increase in electronic sell-through (EST)? Multiple select question. Americans are using the Internet more often and watching more videos than ever before. Major movie studios are losing revenue as a result of EST. DVD sales and rentals have declined. DVD rentals have increased as a result of EST, but DVD sales have plummeted.
Americans are using the Internet more often and watching more videos than ever before. DVD sales and rentals have declined.
Which are presumed problems with media conglomeration? Multiple select question. Conflict of interest between profit and public service Wall Street's favoring of high-risk companies Inevitable degradation of media content Dominance of a bottom-line mentality
Conflict of interest between profit and public service Inevitable degradation of media content Dominance of a bottom-line mentality
What does the annual revenue statistics for AM/FM radio in the United States show? Multiple choice question. The popularity of radio is holding steady. Consumers are spending less time listening to the radio. Radio is increasing in popularity. No one in America listens to the radio anymore.
Consumers are spending less time listening to the radio.
Which publication is an example of the practice of narrowcasting, or targeting? Multiple choice question. Newsweek Cooking Light The New York Times Time
Cooking Light
Which statements about DVD sales in recent years are accurate? Multiple select question. Sales of Blu-ray discs have increased in recent years. Brick-and-mortar stores are thriving with DVD rentals and sales. DVD sales have decreased. Rentals from DVD kiosks have fallen.
DVD sales have decreased. Rentals from DVD kiosks have fallen.
Which statement regarding the U.S. newspaper industry from 2016 to 2017 is accurate? Multiple choice question. Daily circulation of print newspapers declined. Newspaper subscriptions were flat, growing only at about 1% a year. Advertising revenue increased 10%. Local newspapers grew in popularity among millennials.
Daily circulation of print newspapers declined.
Annika canceled her subscription to the paper version of her newspaper but plans to continue reading it on her cell phone. Which of the following actions would Annika take in order to do this? Multiple choice question. Wait until there is a day-and-date release for the newspaper Download an app for the newspaper Access the newspaper's product key Call the newspaper and ask for the articles she wants to read
Download an app for the newspaper
Which examples would be considered media multitasking? Multiple select question. Erica watches TV, her computer, and handheld devices simultaneously. Joe texts on his cell phone while he watches a video on his tablet. Sam listens to the portable radio while he cleans up the garage. Ben and Sarah limit their son's screen time to three hours per day.
Erica watches TV, her computer, and handheld devices simultaneously. Joe texts on his cell phone while he watches a video on his tablet.
Which are general concerns when large, multinational conglomerates make the majority of media acquisitions? Multiple select question. Foreign corporations may try to influence media content to suit their own purposes. Local media industries and local cultures will be overwhelmed by the programs of large, multinational conglomerates. With an eye toward an expanding worldwide market, media companies may tailor their content to the widest possible global audience. Globalization will lead multinational conglomerates to provide a greater diversity of expression across cultures.
Foreign corporations may try to influence media content to suit their own purposes. Local media industries and local cultures will be overwhelmed by the programs of large, multinational conglomerates. With an eye toward an expanding worldwide market, media companies may tailor their content to the widest possible global audience.
HGTV, TV Land, and Nickelodeon are examples of how the television audience has become ______. Multiple choice question. diversified focused fractured fragmented
Fragmented
The increase in the number of advertising minutes in a typical broadcast is an example of ______. Multiple choice question. overcompetition hypercommercialism corporate weakness creative marketing
HYPERCOMMERCIALISM
How have foreign countries responded to the offerings of American media conglomerates? Multiple choice question. Many have rejected U.S. media content and do not allow any content into their countries, even via the Internet. They have placed restrictions on the amount and type of U.S. media content allowed in their countries. They have fully embraced U.S. media content, which has led to the demise of local media industries. They have prohibited all U.S. media content to be broadcast within their borders.
They have placed restrictions on the amount and type of U.S. media content allowed in their countries.
How do addressable technologies affect audience unity? Multiple choice question. They make audiences increasingly fragmented. They bring larger segments of the population together. They unify audiences in specific geographic regions. They discourage audiences from using new technologies.
They make audiences increasingly fragmented.
Which statements about large, media-owning corporations are accurate? Multiple select question. They may run businesses other than the media companies they own. They strive to preserve the original goals of the media outlets they purchase. They promote truth in advertising over profit. They tend to be dominated by a bottom-line mentality in which the profit incentive rules.
They may run businesses other than the media companies they own. They tend to be dominated by a bottom-line mentality in which the profit incentive rules.
Which are characteristics of the vast majority of the "most powerful companies in our lives?" Select all that apply. Multiple select question. They have not achieved conglomerate status. They don't have any control over the media. They offer services like cable TV and broadband Internet. They don't offer products like cars and refrigerators.
They offer services like cable TV and broadband Internet. They don't offer products like cars and refrigerators.
True or false: New technologies have dramatically blurred the distinctions among various types of media. True false question. True False
True
Which are examples of consumers who are content producers? Multiple select question. an individual who publishes a blog a news corporation publishing a story on its website a musician releasing her music online two friends making a digital video movie a movie company releasing a film
an individual who publishes a blog a musician releasing her music online two friends making a digital video movie
Software for mobile digital devices is known as a/an _____. Multiple choice question. app tablet bitmoji platform
app
A regularly updated online journal is known as a(n) ______. Multiple choice question. simple syndicate meme application blog
blog
Which factors have forced media companies to change the way they do business? Multiple select question. a slow-down in release of new technologies change in consumption behavior rapid change in technology a return to traditional media
change in consumption behavior rapid change in technology
The ownership of media outlets by larger, nonmedia companies is called ______. Multiple choice question. deregulation consolidation dissemination conglomeration
conglomeration
The erosion of traditional distinguishing characteristics of specific types of media is called ______. Multiple choice question. convergence coordination interference amalgamation
convergence
Webisodes are an example of ______. Multiple choice question. marketing cable alternatives complimentary media convergence
convergence
The seismic shift going on in mass media right now is very similar to the changes wrought on the media landscape by television's assault on the preeminence of radio. True false question. True False
false
One in ____ American newspapers has closed since 2004. Multiple choice question. eight five ten three
five
What does globalization do? Multiple choice question. makes it more profitable for a media company to tailor its fare to its homeland fragments an audience presents media companies with benefits and not challenges results in fewer commercials
fragments an audience
Narrow, demographically targeted audiences may be in danger of what characteristics? Multiple select question. interacting with too many other taste publics losing their ability to connect with members of other demographically targeted audiences having narrower cultural experiences failing to find others with similar interests
losing their ability to connect with members of other demographically targeted audiences having narrower cultural experiences
When magazines like Vanity Fair and Allure maintain digital video channels and produce their own television shows, this is an example of ______. Multiple choice question. media convergence payola niche marketing media collaboration
media convergence
Consuming several different types of media at the same time is called media ______. Multiple choice question. turmoil streaming multitasking fragmentation
multitasking
Media that cater to a targeted small audience whose members share an important characteristic are practicing ______ marketing. Multiple choice question. format audience mass niche
niche
One example of brand entertainment is when celebrities like Kylie Jenner and Ariana Granda accept payments of more than _____ per post to include brands in their social media posts. Multiple choice question. three hundred dollars two thousand dollars six thousand dollars one million dollars
one million dollars
The once-illegal practice of radio stations accepting payment from record promoters to play their songs is called ______. Multiple choice question. product placement sectioning payola spin
payola
Home television is an example of a media ______. Multiple choice question. format app release platform
platform
Media convergence has occurred, in part, because of audience fragmentation and the tendency of audiences to be ______. Multiple choice question. platform agnostic loyal to one platform media literate media illiterate
platform agnostic
According to defenders of increased globalization, what factor fuels both globalization and media ownership concentration? Multiple choice question. the limits placed by almost every country in the world on the amount and type of U.S. media content allowed across their borders the desire of different people from different cultures to learn from one another through the exchange of their different media the need to reach a fragmented and widespread audience the difficulties of catering to foreign audiences
the need to reach a fragmented and widespread audience
Which is the reason that many telecommunications professionals argue that concentration and conglomeration are necessary? Multiple choice question. to maintain the financial strength of media companies and limit the influence of advertisers to block the influence of government on mediated communication to disseminate public-service messages widely and quickly to reduce the number of highly sensationalized stories in the media
to maintain the financial strength of media companies and limit the influence of advertisers
What has the digitization of almost all content made possible? Multiple choice question. increase the speed of wireless networks prevent access to hard copies of texts transmit and share information across all platforms keep communication technology from advancing too quickly
transmit and share information across all platforms
What does the abbreviation "app" stand for? Multiple choice question. Appropriate Apple-device Application Aperture
Application
"Nichefication" may strengthen the business prospects of individual media companies, but what can also occur? Multiple choice question. It weakens the ability to serve the public. It weakens the prospects of the competition. It decreases the number of publics with unique needs. It limits the buying power of the people it serves.
It weakens the ability to serve the public.
Which are benefits of concentration and conglomeration? Multiple select question. Well-financed interests are able to influence mediated communication. Large companies can reach a more widespread audience. Conglomeration reduces audience fragmentation. The resulting media companies face less financial instability.
Large companies can reach a more widespread audience. The resulting media companies face less financial instability.
Which statement is true of recent movie attendance in the United States? Multiple choice question. Less than 15% of Americans go to the movies once a month or more. Movie attendance has increased dramatically in the past few years. Americans now buy more tickets per person each year than they did in the 1920s. With other options available to consumers, movie attendance has virtually come to an end.
Less than 15% of Americans go to the movies once a month or more.
Which of the following explain the current state of hypercommercialism? Multiple select question. Media conglomerates need to find ways to pay for large media acquisitions. Production companies prefer to produce condensed programming, and commercials are needed to fill the additional time. Reaching fragmented audiences is more costly than reaching mass audiences. Taste publics have demanded an increase in targeted advertising on their preferred channels.
Media conglomerates need to find ways to pay for large media acquisitions. Reaching fragmented audiences is more costly than reaching mass audiences.
Which of the following is a way in which the concentration of media ownership and conglomeration will affect media industries' relationships with audiences? Multiple choice question. With audiences growing worldwide, media industries will tailor programming for different homelands. Audiences will have access to more unique programming that caters to different target groups. Media industries will likely have to limit commercial time in order to provide adequate programming. Media industries are likely to offer less variety.
Media industries are likely to offer less variety.
How has concentration of ownership of media companies impacted the information that is available to consumers? Multiple choice question. Concentration of ownership has allowed for a broader diversity of points of view. Media mergers have had little impact on the information that is presented to consumers. Media mergers have limited the range of information available to consumers. Concentration of ownership has permitted local outlets to customize their presentations according to the interests of consumers.
Media mergers have limited the range of information available to consumers.
Which are ways that video-game consoles exemplify convergence? Select all that apply. Multiple select question. The consoles are used only for playing video games. The consoles allow users to view online movies. The consoles offer original programming. The consoles provide access the Internet.
The consoles allow users to view online movies. The consoles provide access the Internet.
Which of the following is true of day-and-date release movies? Multiple choice question. Studios started releasing them after the Covid-19 pandemic began. They are cheaper for studios to produce. They are award-winning, with one earning 10 Oscar nominations. They are produced like long television shows instead of true movies.
They are award-winning, with one earning 10 Oscar nominations.
Select all the changes that apply to media consumers. Multiple select question. They are becoming more fragmented. They are becoming less targeted. They are becoming less of a mass audience. They are becoming more unified.
They are becoming more fragmented. They are becoming less of a mass audience.
Concentration of media ownership has contributed to the emergence of news deserts, which include which aspects? Multiple select question. They result in voters who are less politically engaged. They are communities starved for vital news due to a lack of journalistic resources. They represent an enormous new revenue stream for owners. They result in severely limited access to local political news. They are regions in which journalists have almost complete freedom in selecting stories.
They result in voters who are less politically engaged. They are communities starved for vital news due to a lack of journalistic resources. They result in severely limited access to local political news.
What is one potential benefit of globalization for media audiences? Multiple choice question. Audiences will be able to count on content of higher quality and greater subtlety in story and character. Emerging democracies can be relieved of the cost of nurturing local media industries. Through the exchange of their different media, different cultures can learn from one another. The widening global market for media products promises an enormous profit potential.
Through the exchange of their different media, different cultures can learn from one another.
