Section 5: Generational Differences

Heroes: - Superman - FDR - Herbert Hoover - Babe Ruth - Jo DiMaggio - Winston Churchill - Dwight Eisenhower

Veterans

I will do my job very well over and over again.

Veterans

Markings: - Conservative - Coat/tie - Dresses/shirtwaist - American Cars - Mixed drinks

Veterans

The most senior person on the team is the boss and the expert

Veterans

Work ethic defined by the punch clock.

Veterans

Dealing with Money - Save - Pay Cash

Veterans

Communication Media: - Touch-tone phones - Call me anytime - Cell phones and computers starting to come of age but older members of generation still skeptical

Baby Boomers

Gen Xers loose more than ______ for every ______ they contribute to Social Security

$100; $450

EACH GENERATION HAS DISTINCT AND DIFFERENT (5)

1. Attitudes 2. Behaviors 3. Expectations 4. Habits 5. Motivational buttons

Generations are a group of people who are approximately the same age who have: (2)

1. Common Experiences 2. Shared Values

In the 1950's, young homeowners used _______% of income for mortgage payments. Now it takes _______%.

14; 40

Life expectancy for men.

72

Life expectancy for women.

79

- The "me" generation - The "Moral Authority" - And of course

Baby Boomer

- Enrollment is up in adult education programs from college to cooking. - Numerous new programs have been designed to "teach old dogs new tricks"

Baby Boomers

- Large credit debt - Large and long mortgages - Low savings

Baby Boomers

- Workaholics; work efficiently; crusading causes; personal fulfillment; desire quality; question authority - Team Players - An Exciting adventure - No balance; work to live

Baby Boomers

Born 1946-1964 -(23.3%)

Baby Boomers

Core Values: - Optimism - Involved - Team orientated - Want personal gratification - Health and wellness - Personal growth - Youth - Work - Evolvement - Anti-war - Anti-government - Anti-everything - Want to make a difference - Anything is possible - Equal rights - Equal opportunities - Loyal to their children - Question everything

Baby Boomers

Dealing with Money: - Buy now and pay later - Plastic introduced to the world

Baby Boomers

Education: - A birthright - Most educated generation yet - Traditional classroom learning extended to learning through participation, critical reflection, and feedback

Baby Boomers

Families started disintegrating.

Baby Boomers

Heroes: - Gandhi - John and Jacqueline Kennedy - Martin Luther King, Jr. - John Glenn - Ronald Regan - The Beatles - Motown

Baby Boomers

Influences: - Civil Rights - Vietnam War - Sexual revolution - Cold War - Kent State shootings - Russia winning the space race -war - Highest divorce rate ever - Highest number of second marriages - MLK assassinated - Women's lib - Post war babies who grew up to be the hippies of the 70's and yuppies of the 80s - Became greedy, materialistic, ambitious, as a result of being promised the "American Dream" as they grew up. - Drugs - Television - JFK assassination - Robert Kennedy assassination - Woodstock - Race riots - Demonstrations - Microwave

Baby Boomers

Markings: - Designer glasses - BMWs - Designer suits - Designer bodies - Vintage wines - Whatever is trendy

Baby Boomers

What they Read: - Business Week - People - Time - Sports Illustrated - Better Homes and Gardens - Newspapers

Baby Boomers

When they were under 30 believed "trust no one over 30"

Baby Boomers

Added democracy to the work place; many voices vs one

Boomers

I am so stressed from so much work; I wish we could go back to simpler times.

Boomers

Visibility was/is the key; workaholics.

Boomers

BABY BOOMERS ARE ON THEIR WAY OUT. (T/F)

F

BABY BOOMERS HAVE ALWAYS HAD IT EASY; THEY ARE ASSURED OF A COMFORTABLE RETIREMENT (T/F)

F

Baby boomers have quit learning (T/F)

F

Gen X are Whiners (T/F)

F

Gen X has a "You owe me" attitude (T/F)

F

Gen X is materialistic (T/F)

F

KIDS SPEND MORE TIME READING AND LESS TIME WATCHING TV AND PLAYING VIDEO GAMES (T/F)

F

THE YOUTH OF THIS COUNTRY ARE "GOING TO HELL IN A HAND BASKET" (T/F)

F

THEY HAVE MORE ACCIDENTS AND GET SICK MORE OFTEN. (T/F)

F

Veterans can not learn technology. (T/F)

F

Veterans do not want to work. (T/F)

F

- Even more important - There is little you can't learn on the internet. - The same as Generation Y? ---A necessity ---Value important ---An incredible expense ---Don't waste my time ---Give it to me electronically

Gen D

- Work smart not hard, being green, must include electronics - Work smart not hard, being green, must include electronics - Constant praise, rewards are money, want more, not effective because everyone gives great feedback - Not a priority, family after I get a job, more interested in friends

Gen D

Communication: - What is a "land line" - The latest in electronics - Text me - Social Media - Snap Chat - Twitter - everyone is following - everyone - Subject to instant change based - on something new coming out

Gen D

Families: - Diversified - Increase in single mothers - Living at home with parent(s) - Teenage parents - Spread out - Mobile - TV babysitters

Gen D

Lead by example, team oriented.

Gen D

Marking: - Casual - Flip-flops - T-Shirts - Torn jeans - The latest in electronics - 13 trying to look 20 - Women with less clothing - Retro fashions - Tattoos (the latest is Bible verses) - Ear Gauges

Gen D

Money: - Who has any? - Will I be able to get a job? - Large numbers are facing economic hardship - Large debt for college education

Gen D

Not important. Do not respect B.S.

Gen D

Professional Multitasking

Gen D

Work smart, not hard. Worried about the future.

Gen D

"What does it matter when I work, as long as I get the job done"

Gen X

- They report they are willing to work very hard, though they do not want to be taken advantage of. - Committed to having a life beyond work.

Gen X

Distrustful of leaders but desperately want mentors who will help them in their personal pursuits.

Gen X

If you want me to work here you'll need to give me more projects.

Gen X

Authority figures deserve skepticism and testing

Gen X & Y

- What's next; multitasking; tenacity; entrepreneurial; tolerant; goal oriented - Distrust leaders, question authority - Whenever I want it, at the push of a button

Gen Y

Communication: - Internet - Smart phones - must be the latest - E-mail - Texting - Facebook

Gen Y

Core Values: - Achievement - Avid consumers - Civic duty - Diversity - Fun! - High morals - Highly tolerant - Hotly competitive - Like personal attention - Self confident - Sociable - Members of the global community - Most educated yet - Extremely techno savvy - Extremely spiritual - Now! - Optimism - Realism - Street smarts - Opinionated & express it

Gen Y

Education: - A necessity - Enormous academic pressure - Value important - An incredible expense - Don't waste my time - Give it to me electronically, informally with technology and media - Short attention span

Gen Y

Experts believe this is a fine new crop of young people who have made heroes of themselves.

Gen Y

Families: - Merged families - Helicopter parents

Gen Y

Heroes - Princess Diana - Mother Teresa - Bill Gates - Christopher Reeves - Steve Jobs - Batman - Celebrities (sports, TV, movies) - change constantly - Iraq war vets coming home

Gen Y

I'm bored - what more can I do?

Gen Y

Incluences: - Digital media - Child focused world - School shootings - AIDS - 9/11 - Children of divorce - Dream of being the next generation to turn around all the "wrong" they see

Gen Y

Kids are spending more time reading. Business Week reports that surveys show video games cut into TV, not reading time.

Gen Y

Markings: - Plastic - Pagers (early years) - Cell phones - Computers (anything electronic) - T-Shirts - Low riders - Tattoos - Piercings

Gen Y

Money: - Spend your parents money as fast as you can - Earn to spend - Credit cards - Deep in debt

Gen Y

Reading: - Goosebumps - Baby Sitters' Club - Matt Christopher - American Girls - Chat room conversation - Harry Potter - Readers Digest but don't let anyone know it) - Teen Magazine (growing up) - Box Car Children (growing up)

Gen Y

Will challenge traditional time scenarios.

Gen Y

Will look toward Veterans for leadership.

Gen Y

A group of people who are programmed at the same time in history.

Generation

- The "Punk" generation - Gen Z - Digital natives - iGeneration - GenWii - Net generation - Gen next - Boomlets

Generation D

Born 1990-2005 - (21%)

Generation D

Core Values: - Volunteering - Opinionated - High diversity - Being an individual - Innovative - Adaptable

Generation D

Influences: - Globalization - Economic down trend - Media - Diversity - 9/11 - terrorism - School shootings - Other generations - Instant access to everything - Pace of change

Generation D

- Eliminate the task; self-reliance; want structure and direction; skeptical - Everyone is the same; challenge others; ask why - Sorry to interrupt, but how am I doing; freedom is the best reward - Balance

Generation X

- Face some rather daunting challenges - college loans, skyrocketing health care costs - yet most are philosophical about the problems they are inheriting.

Generation X

- Many are struggling to make ends meet. - Economist report this is the first generation that will not be able to improve on their parents' life style. - Worry about getting out of debt and being able to pay for kid's education. - Want to get out of debt. - Money important but material wealth and status items are scorned by this generation.

Generation X

- Xers - The Dooers - Post Boomers - 13th generation - The slacker generation

Generation X

Born 1965-1977 - (20.2%)

Generation X

Communication Media: - Cell phones - Call me only at work - The age of computerization takes over

Generation X

Core Values: - Balance - Diversity - Entrepreneurial - Fun - Highly educated - High job expectations - Independent - Lack of organizational loyalty - Informality - Pragmatism - Seek life balance - Self-reliance - Skeptical - Cynical - Suspicious of Boomer values - Think globally - Techno literacy

Generation X

Dealing with Money: - Cautious - Conservative - Save! Save! Save!

Generation X

Education: - A way to get there - Many returning later-in-life for more - Beginning to require integration of technology and media in learning - Keep brief and easy to read Short attention span

Generation X

Families: - Latch-key kids - Single parenting - Both parents working

Generation X

Heroes: - Joe Montana - Ronald Regan - Lee Iacocca - Mother Teresa - Princess Diana - Bill Clinton - How about Jobs and Gates?

Generation X

Influences: - Watergate - Energy crises - Dual income families - Single parents - Latchkey kids - Y2K - Activision - Corporate downsizing - End of Cold War - Mother's working - Increase divorce rate - Grew up having to take care of themselves early and watching their parents get laid off - Came of age when U.S. was loosing status as the most powerful and prosperous nation in the world

Generation X

Markings: - Nose Rings - Navel Rings - Functional clothing - Tattoos - Japanese cars - Expensive "Toys"?

Generation X

What they Read: - Spin - Wired - Chat room dialog - How about Readers Digest, Cosmo, and anything on the internet?

Generation X

- Millennials - Gen Y - Generation Next - Echo Boomers - Chief Friendship Officers - 24/7s - 9/11 Generation

Generation Y

Born 1978-1989 -(13.7%)

Generation Y

Boomers can expect to live longer, be healthier and have longer work lives than any previous generation (T/F)

T

Many retirees would prefer to be working, at least part-time. (T/F)

T

Older persons have fewer on-the-job accidents and insurance claims by older workers are no different than for all employees. (T/F)

T

Seniors are willing students when the training is done right (respectfully with low stress). (T/F)

T

- Adherence to rules - Conformers/conformity - Contributing to the collective - good is important - Dedication - Sacrifice - Delayed rewards - Discipline - Don't question authority - Respect for authority - Duty/work before pleasure - "Giving back" is important - Hard work - Law and order - Loyalty - God and country - Patience - Responsibility - Savers - Stabilizing - Trust in government - Family focus

Veteran: Core Values

- Older than 71 - Silent traditionalist - Matures - Silents - The greatest generation - Traditionalist - The moral authority - Radio babies - The forgotten generation - And of course the old ----s.

Veterans

Born before 1946 - (8.8%)

Veterans