Sell Products or Services Online - Google Digital Garage

Jo has noticed that some of her customers leave her site without making a purchase. She's set up some product retargeting ads, and wants to measure the performance of her campaign. What parameters she should look at to see if she's attracting potential customers?

1. Conversion rates 2. Number of people clicking on each ad type

Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget. What actions could Jo take for each of these findings? 1. Customers access the shop a lot on mobile 2. Customers want to find a specific product 3. There are lots of website visits but no one is buying the products 4. Repeat customers add products to their cart but are not checking out

1. Introduce responsive design 2. Customers want to find a specific product 3. There are lots of website visits but no one is buying the products 4. Repeat customers add products to their cart but are not checking out

Jo wants to create a fully functional online store. Can you check which of the following features are available in most fully functional online stores? 1. Order management via a backend system 2. Customer reviews pane 3. Products browser 4. Over-the-phone payments via a web-based calling system

1. True 2. True 3. True 4. False

Which of the following is a sign that customers are having trouble using a particular device to make purchases?

Analytics shows you have a lot of mobile visitors, but very few purchases through mobile

Office sets are steady sellers for Jo. How can she suggest office furniture items to customers who might not have considered them yet?

Create a 'suggested products' banner

Jo owns a furniture shop, and she's just started using the internet to boost sales. She has some ideas on what to do to sell products on her website. Help Jo decide on the one idea and cross off the rest.

Cross out: 1. Publish her inventory on a third party site 2. A forum to get feedback on her services

What is an example of product merchandising?

Displaying very specific, featured products on your home page

To an owner or administrator, what is a functional benefit of having an online store?

It provides a backend system with order management

Which of the following is an advantage of e-commerce?

Low operational costs

Which of the following statements is true when describing how retargeting ads work?

Once a user visits your site, the code drops an anonymous browser cookie

What would be beneficial to include on a product description page?

Reviews of the product

What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?

Third-party payment processing