SEO hubspot

Example of long tail keywords

"how to apply sunscreen" "How often should you apply sunscreen" "when to apply sunscreen" "Best sunscreen ingredients" "Best natural sunscreen for kids"

Keyword research extensions

-Install chrome extensions like keyword surfer, keywordsEverywhere to get keyword ideas while you're browsing Google.

Google search console

-Is a great resource to learn about your website's performance in Google search. -By clicking on a query, you can see your results over time for a particular search query. -You can filter this data by date. -You can see how your webpages are performing -You can also submit your sitemap -

SERPs can include

-Organic results -paid ads -featured snippets -knowledge graphs -Rich results

Google analytics

-You can track people coming to your site -Where they're located -How long they are staying -Bounce rates etc -

How do search engines rank your content?

-have a clear understanding of how Google finds, analyzes and ranks your content.

3 ways to implement structured data

-work with a developer -USe a plugin -Add it manually

How to calculate a baseline target for how many links you'll need

1 Choose a broad topic that you want to be known for 2 Plug that topic into Google and run a search 3 Run the URLs for the top 10 results through a link-checking tool 4 Calculate the average number of root domains linking to these sites.

Steps to add structured data to a page

1 In the head HTML of your webpage, add a script element set to JSON-LD 2 Inside the script element, tell Google you're using Schema.org structured data 3. Based on the type of content you're describing, tell Google which kind of structured data you're using. 4 Add all the required and recommended properties to give Google more information about the content being described.

Here is how to respond effectively to press request alerts

1. Sign up for one press request alert service only to start 2. Browse these requests without responding for 1-2 weeks 3. Make a list of thought leaders in your organization who might offer quotes on relevant topics 4 Email them asking for quotes across this topics

Content that isn't in the #1 spot can actually appear above the #1 spot.

1. They show up for a lot of the terms your target customers are searching for 2 They often show up first in voice search results 3 You need an effective strategy for capturing how customers are changing the way they search

What is a buyer persona?

A semi-ficitional of your ideal customer based on real data and some educated speculation about demographics, behaviors, motivations and goals.

What are backlinks

A signal to Google that your site is a high quality resource that people want to reference

Structured data

A standardized format for providing information about a page and classifying the page content

Pillar Page

A website page that covers a topic in depth and s linked to a cluster of related content

Advance search

Allows people to specify or exclude terms in the search results

Meta description

An HTML attribute that provides a brief summary of a web page

On page SEO: Heading Tags

An HTML element that provides hierarchical structure to a web page. Use heading to add structure to your content. Describe what each section is about so that visitors could find what they're looking for.

On Page SEO: Title Tags

An HTML element that specifies the title of a web page (also known as the "SEO title")

Recipes

Carousel of recipes are displayed

Body keywords

Chunky middle (or body keywords) 2-3 word phrases with decent search volume, but slightly more specific than head terms and with slightly less competition (eg marketing automation, car insurance).

Marking up

Creating structured data code

Keyword research tools

Dig further into your keyword research using Google keyword plan, MOZ keyword explorer or answer the public

Don't try to be different

Do not try to stand out in search by creating a piece of content that's really different and unique

Ask yourself:

Does your website already have a piece of content that contains the common themes and elements? If not, your first step will be to create a new piece of content that has a similar structure and feel to the results on page one

See what kind of content is currently ranking for this keywords

Emulate these, but offer unique value.

How does responsive design work?

Essentially, a website targets the size of the browser to match how much space is available and displays he website appropriately.

Step 3

Find out what terms people are searching for online. Start at the topic level, then zoom in.

List of press request alert services

Free services: Haro Source Bottle Naro PR #JournoRequest / #PRrequest (twitter hashtags used by journalist) Paid service: Muck Rack Gorkana

Site links

Google displays 10 site links per page

Head terms

Head terms (or fat heads) are usually singe-word keywords with lots of search volume and competition (eg marketing, insurance).

How to optimize for the featured snippet

Identify your blog posts that currently rank in positions #1 - #5, and estimate which keywords they're ranking for 2. See if a featured snippet appears in search for those keywords. 3 Optimize your posts for the featured snippet 4. Submit your URL to Google so that they can be re-crawled

Don't get carried away and over-optimize

If you change too many things at once, it could adversely affect your rank.

Example of link description from hubspot

If you click on the hyperlink, the link perfectly describes the page when you click on the hyperlink

Add structured data markup to your site using plugins

If you use WordPRess as your CMS, there are multiple plugins available that allow you to add structured data to your page automatically.

Be aware of pop-ups on mobile

If your mobile site has a pop-up that interfere with a user's ability to navigate the page, this will negatively impact the user experience and your SEO.

Common rich results to optimize for include

Image packs Local packs Reviews Recipes Site links

Image optimization best practices

Include descriptive file name and detailed alt text -make sure your image URL is readable -Optimize image size - Include a title attribute

What is JSON-LD

JSON-LD is a script that can be placed within a web page to communicate structured data to search engines.

Keywords

Keywords are the words and phrases people type in the search engine.

Legal sitemap

Legal will make sure the site doesn't have outstanding copyright restrictions.

Link Building

Manually encouraging people to link to your website from theirs

Marketing sitemap

Marketing is usually responsible for defining structure of the site.

Link Checking tool

Mom link explorer tells you how many root domains (websites) link to that URL

Backlink quantity and quality are essential

More backlinks + higher quality backlinks = higher ranking in search

Long tail keywords

More specific phrases that don't get as much search volume but tend to be less competitive.

Track everything you do and tie it to a goal

Pet box subscription company: business goal is to increase sales on monthly subscription boxes. Goal to increase sales by 20% over the next six months To reach this goal, the marketing team decided on a few steps -Optimized the product page using on-page SEO best practices -Wrote a series of blog posts teaching their audience about different types of pet food -Made a pillar page on how to find the right pet food the metrics they;; track to determine if they're on the path to reaching their goals are: -Organic traffic to the product page, pillar page and related blog posts -Conversions -Bounce rate -Sales made from these pages. Goal: increase monthly page visits by 50% and boost position above #5 The marketing team's strategy to reach this goal is -Optimize the product page for search intent -Boost page authority by getting backlinks from reputable pet care blogs and pet food companies. The metrics they'll track to see if they're meeting their goal are: -Organic traffic to the product page -Its position in SERPs -Number of search impressions -Backlinks acquired

The right internal links help Google learn the Following about your pages

Relevance Relationship to your other pages Value

Pass request alerts

Requests that journalist send out asking for sources of information (like quotes on a certain topic from an industry expert)

Keyword research competitors

SEMrush

SERPs

SERPs (Search Engines Results Pages) are Google's response to a user's search query.

Schema.org

Schema.org is the organization that creates the standardized language and rules used for structured data.

Relevance stage

Search engine bots decide how relevant your content is by indexing it(based on signals like keywords)

Discovery stage

Search engine bots discover your content by crawling it.

Focus on the mobile user experience

Site speed and responsive design make the design similar to desktop site

What is a featured snippet

Summary of an answer to a user's query, which is displayed on top of Google search results. It's extracted from a webpage, and includes the page's title and URL. There are three types of snippets, depending on the query: Paragraph. List

Cannonical tag

Tells you which should appear in the search results

What is the buyer's journey?

The active research process someone goes through leading up to a purchase

Responsive design

The method of designing web pages that appear optimally on all devices

Search volume

The number of times a particular keyword is entered into a search engine per month

Keyword Research

The process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose.

IT sitemap

The sitemap lives on a server. An IT expert will be able to get it there.

Step 6: Prioritize which keywords or topic cluster you're going to focus on first

This is going to depend on your goals and the search intent of your chosen keywords.

Step 1 Understand customers and their goals

This is key to having success with your content strategy. If there are subtopics that you think are important, you should create content on them.

Connect your website to Google Search Console

This will give you great insight into organic traffic, as well as metrics relating to your site indexation of pages error, etc.

Purpose of title tag

To entice people to click through on your website.

Organize your keywords into topic clusters

Topic clusters are a method of structuring your content for both users and search engines.

Hubspot

Traffic analytics: Sources reports shows your traffic is coming from (organic search, referrals, organic social, email marketing, paid search, paid social, direct traffic etc) -you can also check the performance of topic clusters, blog post -track ROI on content efforts

How do you monitor results

Use google search Console to check your search performance and rank for a keyword or page Use google analytics to track organic traffic to a page

Step 4: Note Search volume and competition

Using your keyword research tool of choice, take note of the monthly search volume and competition for each keyword you're interested in targeting.

What rich results

Visually enhanced search results that provide supplemental information to the title, IRL, and meta description of a web page

Keyword research helps you answer questions like

What are people searching for? How many people are searching for it? What format do they want to receive information in? How difficult will it be to rank for that search query?

Create your buyer personas with SEO in mind

What are your target customers searching for online? What words and phrases do they use?

Decide which topics you want to be known for?

What topics do people search for that are related to your business?

SEO is an iterative process

You can't go after everything all at once

Here's an example of initiating a symbiotic relationship

You: Hi there! I'm a long-time admirer of your blog. Are you looking for content on a certain topic that I can write a guest post for you on? Them: Sure! I'm always looking for great content. Could you write a guest post on this specific topic for me?

Best practices for page headings

Your page title should have H1 tag Subsequent headings on the page should have an H2 or H3 tag, and so on. Use your primary knowledge in your paste title.

Here are tools to help analyze your backlink profile

-majestic -ahrefs -SEMrush -MOZ Free version of MOZ has a tool called Open Site explorer which will give you a score out of 100 on your website overall authority and tell you the number of unique websites linking to your pages and the total number of webpages linking to your website.

The roles involved in structuring a website's sitemap:

-marketing -development -IT -LEGAL

Most common redirect codes

301 or "permanently" 302 or "moved temporarily"

What is a URL

A URL (Uniform resource locator) specifies the location of a resource on the web

Protocol

A URLs protocol indicates how a browser should retrieve information about the web pages (HTTP ,HTTPS)

Develop sitemap

A developer will then build an XML sitemap file based on the website's structure.

Sitemaps

A file of code that lives on your web servers and lists all the relevant URLs your website is carrying.

What is a backlink profile

A list of all the sites currently linking to your site (including how they're linking to it and which pages they're linking to)

3 reasons why you need a meta description

A meta description increases clickthrough rates and visits from organic search A meta description gives the right people the right information at the right time A meta description increases visits from social media

Robots.txt

A text file that instructs search engine bots on how to crawl a website's pages What you need to put in your robot.txt file : Common examples are customer profiles, staging sites, internal search results, certain files like images, pdfs or duplicate content

Redirect

A way to send users and search engines to a different URL from on originally requested

Canonical tag

An html element search engines use to handle duplicate content

Internal Linking

Any link from one page on your website to another page on your website

Crawling process

During crawling process Google looks for new sites, updates to existing pages and any broken links. Once process is complete all the results are fed into Google's index and any new sites and new content will be listed accordingly.

Googles cares about E-A-T

E-A-T stands for expertise authoritativeness, and trustworthiness.

How to conduct advanced search

Explicit phrase: Use quotes ("") around the word that you want to appear Exclude words: add a minus sign (-) before the word that you want to exclude This OR that: add OR in all caps to view results for multiple search terms.

It's okay to not do something if it's not important for your users

Focus on the user - don't focus on "doing SEO" and checking boxes off for the sake of it.

How does Google use internal links

Google uses internal links to discover your new site content

SEO hierarchy of needs

Highest: Snippet/schema markup Title,URL, and description Share-worthy content Great user experience Keyword optimized Compelling content crawl accessibility Lowest:

Updating your sitemap with the hubspot CMS hub

HubSpot will automatically generate your XML sitemap file when you publish new pages and make changes to your website.

Advanced search operator

In the search engine, type "site:yourdomain.com" replacing the domain with your own. In the picture, we see that HubSpot has 217,000 page results so 217k pages are currently being indexed.

Best practices for title tags

Include your primary keyword in your title tags. Keep your title under 60 characters, if possible Make sure both your page heading and title answer the searcher's primary question

Authority stage

Search engine bots rank your content in search results based on your site's SEO authority. -build credibility by backlinks and other factors. -Authority directly impacts ranking strength

What is technical SEO

The practice of improving technical aspects of a website to help search engines crawl and index it more effectively

There are three steps Google uses to find, analyze, and rank content

step 1: Crawling/Discovery (Find the books) Step 2: Indexing/Relevance (Categorize the books) Step 3: Ranking/authority (Decide which books to feature)

Link Description

the clickable word(s) in a hyperlink

Screaming frog is web crawler that allows you to assess your website's on-page SEO. The company offers a tool to develop your own XML sitemap. And strengthen your website's on-page SEO in the process.

To use screaming frog, you'll first download the company's SEO web scrawler

Basic format of Robot.txt

User-agent [user-agent name] Disallow: [URL string not to be crawled]

Best practice for writing a meta descriptionL

Write compelling content include one or two keywords Aim for 155-160 characters Avoid non-alphanumeric characters

Tools that offer suggestions to improve your content as your write.

Yoast SEO plugin for wordpress Built-in SEO Wiz in Wix Optimizations in HubSpot page and blog editor.

Pro tip: audit your site's internal links

You can use a tool like shreds site audit to scan your website for broken links that need fixing and find any orphan pages that no other pages links to

To index your content the fastest way possible

You should resubmit your sitemap after publishing a new page.

Anatomy of a URL

https://www.hubspot.com/inbound-marketing Protocol: Https:// Subdomain: www. Domain name: Hubspot Top level Domain: .com Path:/inbound-marketing

What are your goals for your website

-do you want to increase organic traffic -Do you want to increase the number of leads from your website? -Do your want to design a mobile-optimized website? -Do you want to ensure your website is accessible for those with disabilities?

What is SEO?

SEO, which stands for search engine optimization, is the practice of increasing the quantity and quality of traffic to a website through organic search engine results.

How do you determine authoritative

-in the case of books, you can look for credible authors. -The content is talked about often -The content is referred to often -The content is cited in other works (similar to getting backlinks)

You should pick three to five things to work on for a set period of time

-for example, if your overall goal is to increase organic traffic to your website. Your strategies may include creating a series of blog posts for a set of target keywords, increasing site speeds by optimizing your images or getting featured as a guest blogger on an authoritative website in your industry.

How does your content rank in search

-Build discovery (crawling) and relevance (indexing) by creating lots of high-quality content on the topics you want to be known for. -Build authority (ranking) by getting lots of high-quality links to your website. -discovery, relevance and authority. Those are the three stages on how search engines work.

Your SEO strategy will depend on several factors:

-How established is your business online -What resources do you have to dedicate to SEO -What industry are you in?

Discovery, relevance, and authority are dependent on one another

-If your content isn't relevant, then it has little chance of ranking, no matter how authoritative it is. -If your website isn't authoritative, then it has little chance of ranking, no matter how relevant it is.

Best practices for writing URLs

-Include your primary keyword -USe hyphens between words -keep them shore and simple -describe the page content

Important indicators to consider include:

-Organic traffic -Keyword ranking -conversion rate -bounce rate -page load times -backlinks built

A backlink profile measures:

-The number of inbound links to your website -The number of unique domains that link to your websites -The quality of those links.

URLs affect your SEO in a few ways:

-They improve the user experience -They're ranking factor in search engines -They help users and search engines understand what your content is about

Follow these canonicalization best practices:

-Use self-referential canonical tags -Canonicalize your website's homepage -Audit you canonical tags

Search Engines have 3 primary functions

Crawl: Search web pages and look over the code and content for each URL Index: Store and organize the information it finds from crawling Rank: Provide the pieces of content that best match a person's search query.

Once you've planned out how your website will be organized, you'll:

Create the XML sitemap Put it on your web server Submit it to each individual search engine

What are KPI's

Key performance indicators (KPIs) are critical indicators of progress toward an intended result.

How to measure authority in the first place?

Measuring authority comes down to link volume and quality. Links are key indicators of a website's SEO authority.

Important GOAL for SEO: Smart GOAlS

Smart goals are specific, measurable, achievable, realistic, and time-bound -Goals should be clear and tied to business objectives.

Why submit a sitemap to search engine

So that they can tell your homepage from your about as page unless you are using a platform that automatically updates your sitemap, you'll. need to update the sitemap yourself and resubmit it anytime you make significant changes. Otherwise you'll have to wait for search engines to identify, crawl, and index for new pages itself.

Link Description best practices:

Stay on topic. Don't use text that has no relation to the page's content. Don't use the page URLs as the link description, unless you have a good reason to do so, such as referencing a site's new address. Keep descriptions concise. Aim for a few words or a short phrase. Format links so that they're easy to spot.

To create your XML sitemap

There are a few free solutions, including screaming frog and XML-sitemaps

SEO is ongoing and cumulative

There is no silver bullet or quick-fix

On page SEO: External Links

These are links to other website's content. If you link to authoritative websites to support your claims this can in turn help your sites SEO. If you linked to quality content then that shows your readers that you've done your research.