SIT: WHY
Which of the following is an incorrect enterprise view of information technology?
Processing is OLTP for executives and OLAP for analysts.
What is the basic business system that serves the operational level and assists in making structured decisions?
TPS
Which of the following is not correct?
Tesla's primary focus is house batteries
Which of the following is not correct? (tesla)
Tesla's primary focus is on house batteries
Jeremy is an executive for Wright Web Designs, where his primary role is to ensure the security of business systems and develop strategies to protect the company from online viruses and hackers. What is Jeremy's role within the company?
Chief Security Officer (CSO)
Chemical Bank (later acquired by Chase) introduced ATMs as a new banking feature and entry barrier in the year:
1969
Decision support systems model information using OLAP, which provides assistance in evaluating and choosing among different courses of action. Which of the below does NOT represent an example of a DSS in business?
A manufacturing digital dashboard showing visualizations of inventory and production
What is google glass?
A wearable computer with an optical head-mounted display (OHMD).
A transaction processing system (TPS) is the basic business system that assists operational level analysts when making structured decisions. Which of the following is NOT an example of a TPS?
Comfort Dental patient diagnosis system
What is the science of fact-based decision making?
Analytics
What is the term for viewing of the physical world with extra computer-generated layers of information added to it?
Augmented Reality
Your boss, Reed Hastings has asked you to analyze the airline industry using Porter's three generic strategies. Which of the following companies are using a differentiation strategy
British Airways, Singapore Airlines, Virgin Atlantic
A leadership plan to fulfil business goals is called a ____
Business strategy
What occurs when a business sells directly to the customer online and cuts out the middle man?
Disintermediation
Keith did a demo of which organic food company site, where you can see what country/farm your food came from?
Dole Organic
Decision making at the executive or strategic level requires business intelligence and knowledge to support the uncertainty and complexity of the business. What is a specialized DSS that supports senior-level executives and unstructured decisions requiring judgment, evaluation, and insight?
EIS
How does a DSS typically differ from an EIS?
EIS requires data from external sources to support unstructured decisions; DSS typically use internal sources to support semistructured decisions
How does DSS typically differ from EIS?
EIS requires data from external support to support unstructured decisions; DSS typically uses internal sources to support semistructured decisions
Which of the following represents the top-down (executives to analysts) organizational levels of information technology systems?
EIS, DSS, TPS
What is drill-down capability?
Enables users to get details, and details of details, of information
Your Professor, Dr. Pepper has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents supplier power in the soft drink industry?
Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
Your Professor, Dr. Pepper has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents supplier power in the soft drink industry?
Pepsi requires stores that carry pepsi products to commit to minimum orders of 1000 cases
Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?
Viral marketing
Which of the below would NOT be considered a company operating in the long tail of a typical sales curve?
Walmart
Which of the below is an important challenge facing managers today?
all of these are correct
Which of the following is an example of static processes?
all of these are correct
An Executive Information System (EIS) including Tableau software, supports senior level executives to:
all the above
Which of the following represents the types of data found in the accounting department
all the above
Which of the following offers an example where Porter's five forces are mostly weak and competition is low?
an international hotel chain purchasing milk
What is the difference between customer-facing processes and business-facing processes?
customer facing processes are front office processes, business facing processes are back office processes
What tracks KPIs and CSFs by compiling information from multiple sources and tailoring it to user needs?
digital dashboard
What types of metrics measure customer satisfaction?
effectiveness MIS metrics
Which of the following represents the types of data commonly found in the human resources department?
employee data
Which of the following represents the types of data commonly found in the human resources department
employee data ???????????
Your boss Kanye, has asked you to analyze the music industry using Porter's five forces model. Which of the following represents supplier power in the music industry?
established record labels like EMI, Sony, Universal
When you implement an Enterprise software solution like SAP, you want departments like Accounting?
interdependently
Which of the following offers an example where Porter's five forces are mostly weak and competition is low?
international hotel buying milk
Apple achieved competitive advantage with new products including
itunes, ipod, iphone, ipad, apple watch
Which of the following are included as potential internal weaknesses in a SWOT analysis that are harmful to an organization?
lack of strategic direction, obsolete technologies, lack of managerial talent, outdated product line
When you look at a typical value chain, most of the value added comes from?
making the product or service
At which level of an organization are employeies continuously evaluating company operations to hone the firm's abilities to identify, adapt to, and leverage change?
managerial level
When you look at a typical value chain, most of the value added comes from:
marketing the product or service
What are measurements that evaluate results to determine whether a project is meeting its goals?
metrics
When a company like Tesla is the first to market with a competitive advantage, this is called a first-mover advantage. All of the following companies were first-movers except ____________.
microsoft bing
When a company like tesla is the first to market with a competitive advantage, this is called a first -mover advantage. all of the following companies were first movers except
microsoft- bing search engine
What is a simplified representation or abstraction of reality such as an EMS ambulance requirement representation for a city
model
Key Performance Indicators or KPIs are _____ specific than Critical Success Factors.
more
Which company follows a generic strategy of high cost + broad market?
neiman marcus
Greg works for Wright steel production
operational management
Greg works for Wright Steel Corporation. Greg's duties include managing the overall processes for the company and transforming the steel resources into goods. Which department would Greg most likely work in?
operations management
Which of the following statements is correct when considering a SWOT analysis
opportunities and threats originate outside an organization
which of the following statements is correct when considering a SWOT analysis?
opportunities and threats originate outside an organization
Steve Jobs moved fast with his portable music player, rapidly developing the first iPod device that could hold thousands of songs
over 9 months
Steve Jobs moved fast with his portable music player, rapidly developing the first iPod device that could hold thousands of songs:
over 9 months
Business Process Reengineering or BPR looks at:
overhaul from scratch
The generic strategy of low cost + narrow market is used by?
payless shoes
the oven running at 350 degrees for twenty minutes polaroid had a unique competitive advantage for many years until it missed which trend or trends?
people taking digital pictures
Managers use _______ to decide what new flavors of sports drinks or potato chips to introduce
predictive analysis
When you look at a typical value chain, most of the value added comes from
producing the good or service
amazon.com used a customer profiling system tailoring to you based on buy patterns. what are they using?
product differentiation
amazon.com uses a customer profiling system whenever a customer visits its website. using this system, amazon can offer products tailored to that particular customer's profile and buying pattern. what is amazon using to achieve this competitive advantage?
product differentiation
Which of the following represents the structure of a typical organization?
pyramid
Updating business strategies is a continuous undertaking as internal and external environments ________.
rapidly change
A loyalty program which rewards customer spending is designed to
reduce buyer power
A loyalty program which rewards customer spending is designed to:
reduce buyer power
When you implement an Enterprise software solution like SAP, you want departments like Accounting, Finance and Marketing to:
work interdependently
When you implement an Enterprise software solution like SAP, you want departments like Accounting, Finance, and Marketing to:
work interdependently
What includes the tasks, activities, and responsibilities required to execute each step in a business process like the SAP Quote to Cash process?
workflow
Your boss has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents a threat of a new entrant in the soft drink industry
Zevia Natural Diet Soda begins selling directly over the Internet.
Steve Jobs and Apple created a big advantage in the technology industry with the introduction of the iPod, iPhone, and iPad. What are these all examples of?
a and b are both correct
Decision support systems model information using OLAP, which provides assistance in evaluating and choosing among different courses of action. Which of the below does NOT represent an example of a DSS in business?
a manufacturing digital dashboard showing visualizations of inventory and production
If you were thinking about a washing machine as a system, which of the following represents the inputs?
the dirty clothes, water, and detergent
if you were thinking about a washing machine as a system which of the following represents the
the light indicating that the washer has finished
you were thinking about a washing machine as a system, which of the following represents the feedback?
the light indicating that the washer has finished
If you were thinking about an oven as a system, which of the following represents the process?
the oven running at 350 degrees for 20 minutes
if you were thinking about an oven as a system, which of the following represents the process?
the oven running at 350 degrees for twenty minutes
Data collection, solution generation, and solution implementation are all concepts associated which of the following processes?
the six-step decision process
What is the primary goal of using As-Is and To-Be process models
to determine what the problem is and then solve the problem
Paula is the owner and operator of The Exchange, a high end clothing company. Paula has never heard of Porter's Five Forces model and she wants to understand why she would perform an analysis using it. if you were tasked with explaining Porter's Five Forces model to Paula, what would be the primary reason she would want to use this type of analysis?
to help Paula evaluate the attractiveness of the clothing industry
Paula is the owner and operator of The Exchange, a high-end clothing company. Paula has never heard of Porter's Five Forces model and she wants to understand why she would perform an analysis using it. If you were tasked with explaining Porter's Five Forces model to Paula, what would be the primary reason she would want to use this type of analysis?
to help Paula evaluate the attractiveness of the clothing industry
Which of the following is not considered a core driver of the information age
variables
Which of the following is not considered a core driver of the information age?
variables
Howie Long loves playing a game called World of Warcraft where he has the capability to create his own character and even his own life-like environment. Into which AI system would you categorize World of Warcraft?
virtual reality
What produces graphical displays of patterns and complex relationships in large amounts of data?
visualization
Which of the following is an example of information?
what is my worst selling product
which of the following is an example of information?
what is my worst selling product
Managerial decision-making challenges include:
All of the above
Which of the following is a potential feature of a digital dashboard?
All of the above
A knowledge worker is valued for their ability to analyze information and make decisions from
BI + personal experience
a knowledge worker is valued for their ability to analyze information and make decisions from:
BI + personal experience
The ___ oversees all uses of IT and ensures the strategic alignment of IT with business goals and objectives.
CIO
the ___ oversees all uses of IT and ensures a the strategic alignment of IT with business goals and objectives.
CIO
CSFs and KPIs are the two core metrics used within a business to track progress or success. What is the relationship between CSFs and KPIs?
CSF's are business strategy elements, where KPI's measure the progress of CSF's
All of the following are common tools used in industry to analyze and develop competitive advantages, except _________.
Competitive analysis strategy
What are the four most common Business 2.0 characteristics?
Content sharing through open source, user-contributed content, collaboration inside the organization, collaboration outside the organization
Which of the statements below is accurate?
Critical success factors can have several key performance indicators.
What models information and provides assistance in evaluating and choosing among different courses of action?
DSS
Which of the following is considered a managerial decision or semistructured decision?
Determining the best customers by region
What would Jeff Bezos, the Chairman and CEO of Amazon be constantly benchmarking?
MIS efficiency and MIS effectiveness
MIS can be an important enabler of business success and innovation. Which of the following statements is accurate when referring to MIS?
MIS is a valuable tool that can leverage the talents of people
Jay Wright is the marketing manager for the National Basketball Association. Jay analyzes and tracks his marketing campaigns to determine the best success rate per project for increasing ticket sales. Jay uses an internal KPI to track his marketing campaign success. Which of the below would be an internal KPI Jay would use to track his marketing campaigns?
Marketing campaign ROI
Which of the following is correct?
Netflix was started in 1997
Which company was used as an example of a content provider?
Netflix.com
Which category of AI is used extensively in the finance industry to analyze situations like loan applications or credit card fraud where the logic or rules are unknown?
Neural network
An e-mail suggesting the new book "Why not me?" comes into your inbox. What type of processing led to this recommendation?
OLAP
What is the manipulation of information to create business intelligence in support of strategic decision making?
OLAP
if a company recommended products based upon your purchase history and likes in social media, they would be using?
OLAP- online analytical processing
What indicates the earning power of a project?
ROI
What is crowdsourcing?
Refers to the wisdom of the crowd.
Which of the below represents an internal KPI that indicates the earning power of a project return on investment
Return on investment
What is crowdfunding?
Sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet.
What is the top level of decision making, where unstructured decisions like introducing a new PowerWall are made?
Strategic
Walmart used BI to analyze patterns and learned that when a storm approaches florida, people purchase:
Strawberry pop-tarts (and beer)
Which of the following statements is correct when considering a SWOT analysis?
Strengths and weaknesses originate inside an organization
Martin Shkreli is on the executive board..the company produces a number one selling product
Supplier power
What is the primary goal of using As-Is and To-Be process models?
To determine what the problem is and then how to solve the problem
What are the three primary types of management information systems available to support decision making across the company levels?
Transaction processing systems, decision support systems, executive information systems
Your Professor, Dr Pepper has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents buyer power in the soft drink industry?
Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every store
Which of the below represent the four main DSS analysis techniques?
What-If Analysis, Structured Analysis, Goal-Seeking Analysis, Optimization Analysis
Data is useful for understanding individual sales, but to gain deeper insight into a business; data needs to be turned into information. Which of the following offers an example of turning data into information
all of the above
Frito-Lay has its sales representatives go into grocery stores with iPads to record competitor
all of the above
Frito-Lay has its sales representatives go into grocery stores with iPads to record competitors:
all of the above
Tesla:
all of the above
What of the following is an example of the internet things to do
all of the above
Which of the following is a potential feature of a digital dashboard
all of the above
Which of the following is an example of the Internet of Things (IoT)
all of the above
Which of the following is an example of the Internet of Things?
all of the above
Which of the following represents the types of data commonly found in the accounting department?
all of the above
most companies today:
all of the above
which of the following represents a reason why competitive advantages are typically temporary?
all of the above
which of the following represents the types of data commonly found in the accounting department?
all of the above
which of the following represents the types of data commonly found in the sales department silo?
all of the above
Which of the following represents why competitive advantages are typically temporary?
all of the above (hire key employees, duplicate business operations, new tech)
What is the term for the most successful solutions or problem-solving methods that have been developed by a specific organization or industry?
best practices
Clay Christensen articulated the theory of disruptive innovation. When applied to Tesla
both of the above
Information technology can enable departments to more efficiently and effectively perform their core _____________.
business operations
A leadership plan to fulfill business goals is called a _______
business strategy
Which of the following is not a typical way that a company would duplicate a competitive advantage?
carrying large product inventories
which of the following is not a typical way that a company would duplicate a competitive advantage?
carrying large product inventories
Keith described WEB 2.0 as being characterized by new qualities such as:
collaboration, sharing, free
Polaroid and Blockbuster were used as examples to demonstrate:
companies operate in competitive environment
polaroid and blockbuster were used as examples to demonstrate:
companies operate in competitive environments
Which of the below does NOT represent a category of AI?
consolidation
Which of the following does NOT represent a category of AI?
consolidation
the core drivers of the information age include
data, information, BI, knowledge
The core drivers of the information age include:
data, information, Business intelligence, knowledge
In early 2000, Steve Jobs was fixated on developing video editing software, when he suddenly recognized Sean Parker, Napster and the trend toward using computers to listen to music. Jobs moved fast:
developing Itunes in 4 months
Which of the following are included as potential external opportunities in a SWOT analysis that are helpful to an organization
expanded product line, increase in demand, new markets, new regulations
which of the following are included as potential external opportunities in a SWOT analysis that are helpful to an organization?
expanded product line, increase in demand, new markets, new regulations
Which of the following are included as potential external opportunities in a SWOT analysis that are helpful to an organization?
expanded product lines, increase in demand, new market, new regulations
What is a system that uses computerized advisory programs to imitate the reasoning processes of experts like Doctors in solving difficult problems?
expert system
Which of the following is the most commonly used form of AI in the business arena?
expert system
What does Fang stand for
facebook, amazon, netflix, google
Which industry has been relying on neural network technology for over two decades?
finance
Your boss, Dr Dre, has asked you to analyze the music industry using Porter's five forces model. Which of the following represents the threat of substitute products or services in the music industry?
game systems like Wii, social networks like Facebook
What uses technology allowing humans to interact with a computer through bodily sensations and movements-for example, a cell phone vibrating in your pocket
haptic interface
What uses technology allowing humans to interact with a computer through bodily sensations and movements-for example, a cell phone vibrating in your pocket?
haptic interface
Assume you are in the business of producing and selling hamburgers. If you could produce more hamburgers with the same input, what would happen to your productivity and profits; assuming the price of your hamburgers remains the same
increase in productivity, increase in profits
Jay owns and operates one of the most successful local coffee shops...... What is Jay trying to create with his unique "Free Pound of Coffee" marketing program?
reducing buyer power with a loyalty program
What occurs in situations in which a few established processes help to evaluate potential solutions, but not enough to lead to a definite recommended decisions?
semistructured decisions
What is intelligent agent software that will search several retailers' websites and provide a comparison of each retailer's offerings, including prices and availability?
shopping bot
At which level do managers develop the overall business strategies and monitor the performance of the organization and the competitive business environment?
strategic
Jay Wright works at a high-power investment firm in Manhattan. Jay is responsible for promoting the firm's vision and creating the company-wide goals and strategies. He also monitors the overall strategic performance of the company and its direction for future business strategies. At what level of the organizational pyramid would you categorize Jay?
strategic
What is the top level of decision making, where unstructured decisions like introducing a new PowerWall are made?
strategic
Which of the following represents a business-facing process?
strategic planning
Decision Making and problem solving occur at each level in an organization including
strategic, managerial, operational
With Michael Porter's five forces model
strong forces increase competition
With Michael Porter's five forces model:
strong forces increase competition
Review the key terms below. Which one defines an operational decision that involves situations where established repetitive processes offer potential solutions?
structured decision
When considering the graph depicting the interrelationships between efficiency and effectiveness, where does an organization ideally want to operate?
upper right hand corner