SMM review
How many hashtags should be used on platforms like Instagram and TikTok?
1-5
Who is the target audience for Facebook?
25-44 men & woman
Your online representation can be your strongest _____ or your biggest _____.
Asset and liability
What is the first step of the six-step process of a social media marketing plan?
Audit your current social presence
What does CPM stand for?
Cost per thousand
What is the first step in creating a business strategy?
Determine your objectives
Which of the following is NOT a marketing strategy on TikTok?
Do not follow trends
Which of the following is NOT a form of Youtube advertisements?
Downloadable video
This type of media the public shares digitally and verbally about a brand, consisting of all of the content and conversations around a brand that have been created and published by someone else:
Earned media
Facebook Ads Manager is used for which of the following platforms?
Facebook and Instagram
A company wants to promote to their target audience using social media. The target market includes men aged 45-60 who are interested in golf apparel and accessories. These men typically have an income of $150,000-$250,000. They frequently go golfing on business trips and need to look sharp when golfing with clients. What social media platform(s) would you recommend the company marketing through? What strategies should they use? Explain your decision.
Facebook- status update, marketplace, and paid and unpaid marketing Twitter- tweets, organic Instagram- post, direct from brand, paid and organic I would recommend instagram because the target audience is larger and there is more engagement on the app. I also recommended Facebook because it has a lot of older and mature active users, and it also has a good brand reputation. Lastly, I recommended witter because the main source of news comes from there. And they all have a good target income of users.
What are examples of social media engagements?
Likes, comments, reactions, shares, and link clicks.
This media includes all of the channels a company owns?
Owned media
This media includes the marketing activity that is paid for, traditionally including TV advertising, radio spots, and print advertising.
Paid media
A customer persona is __________.
Representation of a specific type of customer
Social media strategy goals must be _____ goals.
S.M.A.R.T
What is a way to plan, organize and schedule all social media activities?
Social media content calendar
This is the simplest, most common form of communication on the Facebook platform?
Status Update
What is meant by the term "organic reach"?
The number of people who have seen your post through unpaid distribution.
What is social media reach?
The number of viewers who have interacted with your content.
A social media content strategy is
The planning, creation, governance and delivery of social media content on platforms of your choice.
How do you define a target audience?
The specific group of consumers most likely to want to buy you product or service
What does the acronym UGC stand for?
User-generated content
What does the acronym CTA stand for?
call to action