snowball sampling
Réussis tes devoirs et examens dès maintenant avec Quizwiz!
snowball sampling
- Used when the population of interest is rare or difficult to reach - One or more individuals from the population are contacted - These individuals lead the researcher to other population members
limitations
may run out of new names generalisation can not be made as the sample may not be representative.
benefits
no sampling frame is required used to build a sample of those engaged in deviant activities.
