Social Media: Chapter 6 Quiz

Content creators focus on:

videos or podcasts.

Facebook suggests that less than what percent of the content be text based on its research of ad performance?

20%

A 2021 Deloitte study found that interacting with AR products led to what level of increase in conversion?

94%

Micro influencers have 1,000 to 10,000 followers.

False

Which statement is FALSE?

Investing in software that can help the SMM team work efficiently is only for big companies.

Which type of influencers have 10,000 to 100,000 followers and are usually specialists in their fields?

Micro

According to the Digital Marketing Institute, which of these is NOT one of the five most critical KPIs for influencers?

Monetary payment

Which of these is NOT a best practice for developing a paid social strategy?

Monitor conversations about competitive brands.

Each social media platform has an ad manager for creating ads and may use different terms for the same type of ad.

True

Influencer marketing is a way brands can promote their products through endorsements.

True

Companies can find the right influencer by using an agency relationship management dashboard.

True

All paid social needs to fit within the company's image.

True

The Federal Trade Commission (FTC) oversees advertising complaints and regulations.

True

Which type of ads provide a great deal of versatility and are used in other ad types such as carousel ads and interactive ads?

Video

Participating in social listening to ensure that you are meeting the needs of your customers refers to which BEST practice for developing a paid social strategy?

Use research for SMM plans.