Social Media Marketing Ch. 7-12

Geofilters are available based on ______.

location information

The longer a video drags on, the lower / fewer its

retention

In the wake of COVID-19, which of the following did LinkedIn NOT implement?

#supportsmallbusiness live show

Why should businesses get Snappin'?

-low-cost marketing tool -offers a sense of urgency -snapchat users are big buyers

Which Snapchat feature allows users to try on and visualize products from brands worldwide?

AR shopping lenses

What is the top reason why LinkedIn users follow a company?

They want to stay informed on the industry

Which of the following companies launched a podcast called "10-minute Mysteries"?

American Girl

Which are the best days to post on Snapchat?

Any day of the week

A YouTube playlist is

a collection of videos organized by category

To set up a business account on Pinterest, a brand will need to provide a / an __________.

Email address, password, business name, website, and business category.

Which of the following is NOT a Pinterest Targeting Option?

Hashtag targeting

In 2022, LinkedIn introduced which two new ways for brands to grow and strengthen their communities?

articles for pages and newsletters

Which country did TikTok originate in?

china

Which of the following is NOT a benefit of blogging?

decreases brand awareness

Pinterest components consist of

home feed, Pin, and boards

Which company used a combination of AR Lenses and Snapchat Ads to increase job applications?

mcdonalds

Out of all business categories, which brand types have the most subscribers on YouTube?

media

LinkedIn is the world's largest ______.

professional network

Following the footsteps of other major social media platforms, in 2020 YouTube released a new short-form video creator called

shorts

LinkedIn's ______ feature is a great way for brands to showcase blog posts, slides, case studies, and more.

showcase

Which brand launched its own YouTube original series called "Upstanders," sharing stories about ordinary people doing extraordinary things to create positive change.

starbucks

Which of the following TikTok video features allows creators to integrate scenes from another video into their own?

stitch

Which of the following is NOT an element of a TikTok Video?

the brand

True or False: Descriptions will stay with an image as it gets re-pinned.

true

True or False: During COVID-19, YouTube partnered with YouTube personalities and influencers to create new content to entertain and educate viewers.

true

True or False: LinkedIn Influencers are selected by invitation only.

true

True or False: Transcripts and closed captions increase the search ranking of videos.

true

True or False: You can use hashtags on Pinterest.

true

True or False: YouTube is currently the largest search engine in the world.

true

What is a vlog?

video blog

After learning from social listening and consumer research that one of the more polarizing aspects of "uncupping" a Reese's Peanut Butter Cup was whether the wrapper came off clean or a smudge of chocolate was left behind, Hershey leveraged ______ to engage customers.

voting stickers

According to a business Insider study, LinkedIn is perceived to be as trustworthy as _______.

wall street journal and forbes

Which of the following does NOT distinguish a blog?

written in second person

Which of the following is a TikTok ad format?

in-feed ads

True or False: A board is a collection of Pins presented as clustering of related ideas such as product categories, interests, and topics.

true

True or False: Brands can host a live event on LinkedIn?

true

True or False: Brands can turn an entire product catalog into product Pins.

true

A good best practice for the length of blog posts is __________.

400-1000 words

Ben and Jerry's leveraged _________to transport snapchatters into a colorful festival scene with music, dancing cows, and a Cookie Dough Peace Pop that users could pop for fun.

Augmented Reality

In the wake of COVID-19, which of the following did Pinterest NOT do?

Created a new ad format specific to COVID-19 audiences

Which of the following are small rectangle notifications that appear in the top right hand corner of a YouTube video when viewed?

cards

To engage with Snapchatters, Grubhub hosted a week-long ______, increasing followers by 20%.

contest

Which of the following TikTok video features allows users to create videos with other creators, placing videos next to each other in a left-and-right layout?

duet

____ Pins, similar to Instagram or Facebook stories, are a multi-page canvas to share ideas. Idea Pins last forever, and include up to 20 pages of videos, images, stickers, and text.

idea

Which of the following is NOT a Snapchat Ad objective?

increase snap chats

During London Fashion Week, Burberry used _______ to tell the tale of two models planning to break into its flagship store on Regent Street in London.

storytelling

Similar to TikTok's Duets feature, a ______ is an Idea Pin that is created in response to another Idea Pin.

take

Which company built a more human brand on TikTok by leveraging a spokesperson "Dave," who is featured in the majority of their videos?

the Washington post

True or False: TikTok is one of the fastest growing social media apps in the world.

true

Which age group uses Snapchat the most?

18-24

Why are blogs so popular?

All of these options. (They give everyday people a voice. They help readers keep up to date on the latest trends and topics they are interested in. They are a great marketing tool for many businesses. They provide an easy way for anyone from around the world to share opinions and ideas with a large audience.)

What does the 4-1 rule state?

For every single piece of self-promotional content posted, share four pieces of content from others.

True or False: Unlike most social media platforms, podcasts are not typically run on a bidding strategy.

true

True or False: A Snapchat filter is dynamic and a Snapchat lens is static.

false

True or False: Pinterest's platform growth was rapid within the first few months of being launched?

false

True or False: Snap Games allow users to be the stars of their own, short, looping videos and send them to friends using the chat feature.

false

True or False: The TikTok algorithm gives preference to the number of followers an account has.

false

Which of the following is NOT a disadvantage to blogging?

instant payback

Which type of blog is the most popular?

lifestyle

True or False: LinkedIn is considered the most effective platform for B2B lead generation.

true

True or False: Overall, ads on TikTok are perceived as more favorable than ads on other platforms, with a 10% higher ad receptivity compared to other platforms.

true

True or False: Snapchat allows users to incorporate music into snaps.

true

True or False: The Top Sponsored Influencer Video of 2021 was a video titled "I Bought The World's Largest Mystery Box!"

true

True or False: The editorial strategy will determine who will be writing and editing the blog content, as well as the subject matter experts that need to be involved to contribute content.

true

True or False: The majority of college students would purchase from a brand if sent a coupon on Snapchat.

true

True or False: TikTok is built on a hashtag experience, as the Discover tab is organized by trending and popular hashtags.

true

True or False: Unlike a podcast, webinars are intended to be interactive with the audience in real time.

true