Social Media Marketing Exam
Which is NOT a sign of a raving fan?
none of the above
The best part about GoPro's social media content strategy is that most of the content
was generated by users (fans/customers)
You'll want your video ad on YouTube to be between _____.
15 to 60 seconds
Although there are millions of advertisers on YouTube, only _____ percent of small businesses advertise on the popular video platform.
9
Which of the following is NOT a tool used to schedule content to be posted?
Canva
True or False: Social media marketers aren't expected to have skills in design or video production.
False
What does the acronym GCT stand for?
Goals, Content, Targeting
True or False: A social media marketing strategy should include paid social media advertising as well as non-promotional content.
True
Why do companies need marketing?
all of these
Select the best answer. Immediate return on investment, exact targeting, and continual traction are all _____ of paid social media marketing.
benefits
True or False: A business that has Snapchat ads doesn't need to post a story.
false
True or False: Captions are not used on Instagram.
false
True or False: Content marketing doesn't require much lead time before a return on investment can be realized.
false
True or False: If they've done their research, marketers don't need to test or refresh their ads.
false
True or False: Post frequency was listed as a social media marketing goal in this chapter.
false
True or False: Posting new videos consistently isn't important.
false
True or False: The acronym CPM stands for "cost per million."
false
Which common research method is best for getting a more in-depth look at consumers' thoughts and ideas about a product or service?
focus groups
According to Jay Baer, how should you respond to your online haters?
hug your haters
Why can geo-targeting be a struggle for marketers and social media advertisers in the U.S.?
most Twitter accounts are located outside the U.S.
What was the first true "social media network"?
myspace
Content created for Snapchat should be _____, prepared, and presentable.
planned
What is defined as a way for businesses to interact with people (customers) online?
social media marketing
True or False: A business should switch up its Snapchat ads weekly for optimal performance.
true
True or False: Ads, emails, and text messages are all examples of marketing approaches.
true
True or False: Online tools like Hootsuite and Buffer allow the user to create and schedule Tweets in advance.
true
True or False: Running an audit on your competition involves comparing your social media efforts with what your competitors are doing.
true
True or False: Those who recognize their pain points and who are looking for remedies are in the engagement stage.
true
True or False: You need to pay close attention to whom you want consuming your YouTube ads; targeting is important.
true
True or False: YouTube is the third most-visited website in the world.
true
True or False: Your activity on Twitter can influence the type of promoted content you see.
true
True or False: a social media marketing plan needs to be in place before your social media efforts begin.
true
A hiring report conducted by SHRM states that _____ percent of hiring managers use social media to hire.
84
Analyze the results of and _____ your social media marketing campaign based on the evaluation.
Adapt
Which of the following is NOT a component of personal branding?
Building contrast between who you are online and offline
True or False: Personal branding is really only necessary for social media influencers.
False
_____ are the framework for everything a business does, including marketing.
Goals
What are the five different types of Instagram ads?
Photo, Video, Carousel, Story, Slideshow
What does the acronym SEO stand for?
Search Engine Optimization
According to the textbook, why do hiring managers turn to Facebook?
They want to know more than what's on the resume.
True or False: At the end of the campaign, the results should be compared to the objectives to determine the effectiveness of the campaign.
True
True or False: Target markets are identified groups of consumers who are most likely to purchase your product or service.
True
True or False: You need to be mindful of voice, message, and timeliness when responding to engagement on social media.
True
Choose the best answer based on the chapter's content: Deadlines encourage _____ and _____ .
action, accountability
Which of the following is NOT an ad type available on Snapchat?
all of the above
Your online representation can be your strongest _____ or your biggest _____.
asset, liability
What is the first step of the six-step process of a social media marketing plan?
create social media marketing objectives and goals
What is the first step in creating a business strategy?
determining your objectives
True or False: In most cases, social media marketing principles and strategies shouldn't be applied to a personal branding strategy.
false
Which of the following is NOT given as a way to go about finding your passions?
focus on your personal brand statement
How much does organic content cost?
it doesn't cost any money
Which of the following most closely represents the percentage of marketing executives who use social media as part of their marketing strategies?
over 90 percent
This is the process of gathering and analyzing data and behavior from social media websites.
social media analytics
According to the text, you must have (a) _____ for all platforms.
strategy
True or False: An effective tool companies use to assess themselves and their competitors is a "SWOT" analysis.
true
True or False: Personal branding is a representation of you online and offline.
true
True or False: Quality sound, great visuals, a message and theme, and a call to action (CTA) are elements to consider when creating an effective video as part of a business strategy.
true
True or False: The key to success for any business on social media is how it connects with their audience on an authentic level.
true
True or False: Twitter is seen as a great platform for reputation management.
true
True or False: Viewers love to see behind-the-scenes footage from their favorite brands.
true
True or False: With the help of social media, the online world today has shifted from a one-to-many to a many-to-many method of interaction.
true
True or False: Your personal brand statement will be wording that is unique to you and that clearly describe your strengths, passions, and who you plan to serve.
true
What does the acronym UGC stand for?
user-generated content
According to the reading, before creating content, what question should you ask yourself?
who is your target audience
True or False: For the "Real is Rare" campaign, the message changed to mirror the social change in the target audience.
True
Analytics is often described as the study of historical data to _____.
all of these
What are the ranking factors of a successful YouTube channel?
both choices
Which of the following is identified as what you will want to examine in a social media audit?
both what's working and what's not working, and how your social media marketing efforts are relevant to your social media marketing plan
True or False: A good habit to get into is to post 75 percent promotional content and 25 percent non-promotional content on social media.
false
True or False: To be effective on Instagram, all you need to do is snap a great photo and post it to your account.
false
According to SproutSocial, 46 percent of people will unfollow brands that _____.
post too many promotional messages
Spiegel and Murphy wanted to create a platform where users could share _____ photos.
real
Which of the following was presented in the textbook as a good way to hook your viewer?
showing a recognizable influencer or celebrity
True or False: A demographic of people most likely to be interested in your product or service is your target audience.
true
True or False: A huge discount, a free trial, and a free upgrade are all offers that could be used in a great converting ad.
true
True or False: A key performance indicator is something you can measure — usually performanced-based — that helps you evaluate the success of your business.
true
True or False: A successful social media marketing plan always starts with your company's goals and objectives.
true
True or False: Fostering engagement is key to increasing your growth on Instagram.
true
True or False: The first step for a business' marketing strategy is to define measurable objectives.
true
A good way to see which social media platform(s) a company should be on is to
See which platforms your competitors are on.
Promoted Tweets are _____ when a business is paying for their placement.
labeled
Snapchat was originally launched as _____ in 2011.
picaboo
Engaging in various strategies that help increase the level of overall engagement across your social media platforms is evidence of an effective
social media analytics plan
Which common research method is best for gathering demographic and quantitative data?
surveyes
True or False: Create a list of all of the marketing efforts that cost you money in order to conduct social media marketing is part of determining ROI.
true
True or False: Instagram unveiled "Sponsored Photos / Videos" to bring in revenue for Facebook.
true
True or False: Most teenage YouTube subscribers trust influencer opinions over traditional celebrities.
true
Which of the following is the first step in conducting a social media auditing plan?
write down all of your social media accounts
Posts with at least 1 hashtag get _____ percent more engagement than those with no hashtags.
12.6
How long did it take Instagram to reach 1 million users?
2 months
In what year was the first YouTube video uploaded?
2005
Under Armour is spending over _______ dollars on digital/social media marketing.
235 million
Which most closely presents the number of Twitter users?
300 million
During the _____ stage of a social media marketing strategy, engagement and metrics need to be monitored.
Execution
True or False: If you increase the number of new customers in your business, you are guaranteed to grow your business.
False
True or False: Marketing and advertising are the same thing.
False
What are the Four P's of Marketing?
Product, Price, Promotion, Place
True or False: Marketing is the process of communicating a company's value to the customer.
True
True or False: The purpose of auditing is to improve business decisions by gaining valuable knowledge that will help in the improvement of those decisions.
false
True or False: Twitter campaigns don't allow businesses to align advertising specifically to company objectives.
false
True or False: Your local floral shop has finally decided to implement a social media marketing strategy. You would be wise in telling them to start marketing on all of the social media platforms.
false
You could see quick, but not necessarily long-lasting results with a(n) _____ marketing campaign.
influencer
What once popular peer-to-peer communication method is Twitter similar to?
instant messaging
Which of the following is NOT an example of paid social media advertising?
a blog post targeted at millenials
Which is NOT among the metrics presented as important to social media analytics?
auditing timelines
Which of the following is NOT a Snapchat ad campaign objective?
connect with influencers
No one in the "65+" age group uses Instagram.
false
True or False: All YouTube advertisements are in video form.
false
True or False: Baby Boomers make up a large portion of Snapchat's user base.
false
True or False: Content marketing is a form of marketing that involves creating and sharing online material that specifically promotes your brand.
false
True or False: Since the quality and engagement matters more than audience size, overall social media follower count does not play a key role in the growth of your company on various social media platforms.
false
True or False: The first stage of paid social media advertising is attention.
false
