Social Media Marketing Mid Term

Best practices for SMM

1. Begin with a strategy backed by a SMM plan. 2. Be honest and transparent in all your social media efforts. 3. Identify your target audience, and understand its media behavior before you begin. 4. Welcome participation and feedback from your audience. 5. Remember that what you know today may not be valid tomorrow. SMM changes with the speed of technology.

Marketing benefits of blogging

1. Communication with potential customers 2. Word of mouth marketing

Steps in targeting SMM Campaigns

1. Define target audience and segments (demographics) 2. Create Personas for each segment 3. Develop Media Plan for Each Targeted segment 4. Optimize Media Schedule and Posts

Tips for corporate blogging

1. Fine print know there are legal consequences for statements that could result harmful. 2. Know what your doing, employees can become advocates for the blog 3. Create blogging guidelines so employees don't leak sensitive content.

8 Steps to building plan

1. Listening 2. Setting goals 3. Strategies. 4. Target Audience 5. Selecting tools 6. Selecting platforms & Channels. 7. Implement 8. Monitor 9. Tune

Define stages of marketing on SM

1. Organizational Objectives 2. Strategic Objectives 3. Target Audience 4. Platform Selection & Audience reach 5. Content requirement 6. Budget allocation 7. Audience Actions 8. Events

Steps to building your brand online

1. Search to gather information 2. Know the audience 3. Customize the profile page 4. Tweet content (valuable, interesting and fun content).

The Seven Myths of SMM

1. Social Media is just a fad 2. Social Media is just for the young. 3. there is no return on SMM 4. SMM isn't right for this business 5. SMM is new 6. Social Media is too time consuming 7. Social media is Free

Content Strategy Steps

1. Strategy 2. Format -piece of content can be repurposed 3. Content Type- Diffrent type of content work well for different businesses 4. Platform- Content distribution can be earned, owned or paid. 5. Metrics- Help marketers see who is reading the content, when, the reach of content. 6. Goals- Content should support businesses brand strategy. 7. Sharing Triggers- Use emotional or physiological triggers to create responses in the audience. 8. Checklist - before deploying, use a checklist to make sure content is optimized for SEO, firms goals and other factors

3 Major components of content marketing

1. The creation of the content based upon target audiences and personas 2. The dissemination of content through appropriate channels to achieve marketing objectives 3. The measurement of the success of the content through the analysis of results

People spend time online for 3 reasons

1. to connect with people 2. To get information 3. Be entertained

ARPANET

A computer network developed by the Advanced Research Project Agency as a means of communication between research laboratories and universities.

Microblogging

A short, immediate form of blogging -- usually about 140 characters

Eight C's of strategy development

Categorize - social media platforms by target market relevancy. Comprehend- the rules of the platform to see what is successful (video or pictures) Converse - responding and interacting with other users on the platform. Be a contributor not a promoter.

Popular formats for microblogging

Classic Tweets: "This is what I'm doing now" Opinion Tweets: "This is what i'm thinking now" Mission Accomplished Tweets Entertainment tweets Question Tweets Picture Tweets

Two main purposes for microblogging

Covers news & gossip Speed and content creation Interactive and engaging with your audience

The DIME Model

Dillema: Acknowledge mistake Message: Deliver key messages during difficult time Example: Example how company lives up to key message

Setting Goals and Objectives

Exposure- Opportunity to attend to content Engagement- Interaction with content Influence- Ability to change opinion or behavior Impact- Effect on the target audience Advocacy -Suggest action to another user

What is a dark post?

FB post that don't appear in your timeline, they are targeted to a specific audience.

ADV of marketing with social networks

Find talent Build brand awareness Find new customers Help conduct brand intelligence and market research

media ecosystem

Paid Media - traditional advertising Owned Media- Corporate website, Facebook fan page, blog etc... Earned Media- Word of mouth, Facebook comments, twitter mentions, reviews

Active vs Passive entry strategy

Passive: Search Listen and Responding Active: Create and Engage

Permission vs. Interruption Marketing

Permission-based marketing relies on the attention of the viewer being earned. Interruption Marketing- is selling a product that provides value to the target market. Mix both and you get 5 dollar shave club.

Twitter best practices

Self promote cautiously Choose optimal tweet times respond to questions provide value Gather feedback

What is SMM?

Social media marketing refers to the process of gaining website traffic or attention through social media sites.

SMART

Specific, Measurable, Attainable, Realistic, Timely

What is cinemagraph ?

Still photos that incorporate video looping elements.

Myths Of SMM

The Seven Myths of SMM

Targeting in SMM

The right person to get The right content At the right place At the right time In the right format In the right language On the right Device

Benefits of podcast vs. webinar

Webinars valuable for learning or collaborating. Requires planning and coordination beforehand. Podcast less interactive but great accessibility because it is downloadable.

CTA

call to action

Why define SMM plan?

details an organizations social media goals and the actions necessary to achieve them.

Promoting a Blog

email sign up to have a readers list. Creating a positive reputation

White Label Social Network

is a private social nework

Benefit of using big data

the benefit is you can target people based on behaviors, interests, connection, look-alike, custom targeting, location targeting