Social media marketing quiz 14
Which social network is the most popular for employees sharing company-related content online?
To get employees to "buy in," you must
Show how participation will benefit them.
Which is an example of employee advocacy?
The promotion of a company or brand by employees who share information about their company's brand, product, or services in their social media networks.
To track the success of an employee advocacy program, you must _______.
determine audience growth. track the traffic to a post. track employee participation growth. track engagement rate.
True or False: An employee advocacy program will increase the cost of social advertising on Instagram and Facebook.
false
True or False: In order to succeed in an employee advocacy program, you must force employees to participate.
false
A benefit of employee advocacy for an employer is __________.
increased business increased brand engagement higher customer retention trust in employees
A benefit of employee advocacy for an employee is __________.
network growth thought leader and grow personal brand career goals increased employee engagement
True or False: On LinkedIn, employees that share content regularly grow their network 4 times faster than those that don't.
true
True or False: To participate in an employee advocacy program, an employee must have a complete understanding of what it means to represent the company online.
true
