Social Media Marketing Strategies and Insights
Customer Service via Social Media
Addressing inquiries promptly on active platforms.
Perceived Value Adjustments
Adjusting prices based on consumer value perception.
Market Fluctuations
Adjusting prices based on supply and demand changes.
Interactive Ads
Advertisements that engage users through participation.
Importance of Algorithms in Social Media Marketing
Algorithms are critical in determining what content users see on social media platforms. Each platform has unique algorithms that prioritize engagement metrics—likes, shares, comments—which influence visibility.
Future trends in OTT
As technology continues to evolve, the OTT landscape is expected to grow further with advancements such as improved streaming quality and interactive content experiences.
User-Generated Content
Authentic content shared by customers to engage others.
Differences between blogs and vlogs
Blogs are written content that allows for detailed explanations and SEO optimization through keywords, providing information or opinions. Vlogs are video content that convey similar information through visual storytelling.
SEO optimization in blogs
Blogs utilize SEO optimization by incorporating relevant keywords into their written content, which helps improve visibility on search engines and attracts more organic traffic to the site.
Microblogging Platforms
Both TikTok and Twitter emphasize quick consumption of information but cater to different types of engagement. TikTok leans towards entertainment, while Twitter serves as a real-time news source.
Influence of conversational commerce on purchase decisions
By engaging customers in direct conversations, businesses can guide them toward making informed purchase decisions based on their inquiries and interests.
Integration of qualitative and quantitative approaches
Combining both qualitative and quantitative methods allows marketers to gain a comprehensive understanding of consumer behavior.
Engagement Strategies on Facebook
Common engagement strategies include liking posts, commenting on friends' updates or brand pages, sharing content within groups or on personal timelines, and participating in events.
Sales Growth
Community engagement leads to increased product sales.
Brand Loyalty
Consumer commitment to repurchase and recommend brands.
User-Generated Content (UGC)
Content created by consumers influencing brand narratives.
Content Types on LinkedIn
Content on LinkedIn typically includes professional articles, industry news, job postings, company updates, and thought leadership pieces. The focus is on informative and educational content that enhances professional growth.
Fleeting Content
Content that disappears, encouraging spontaneous sharing.
Conversation blogging
Conversation blogging refers to the practice of creating blog posts that encourage dialogue between the author and readers.
Conversational Commerce
Conversational commerce involves using messaging apps or chatbots for customer interactions regarding purchases, facilitating direct communication between brands and consumers.
Desire (AIDA)
Creating emotional connection towards wanting a product.
Increased Brand Loyalty
Customer engagement enhances emotional investment in brand.
Detractors
Customers rating 0-6, potentially harming brand reputation.
Passives
Customers rating 7-8, satisfied but not enthusiastic.
Promoters
Customers rating 9-10, likely to advocate for brands.
Engagement Metrics
Data points like likes, shares, and comments.
Application in social media strategy
Effective social media strategies leverage both types of research methodologies to optimize engagement and brand awareness.
Collaborative Approach
Encouraging consumer participation in brand narratives.
Action (AIDA)
Encouraging consumers to make a purchase decision.
Importance of engagement in blogging
Engagement is important in conversation blogging because it fosters a sense of community among readers, encourages loyalty to the brand, and enhances the overall user experience.
Snapchat Unique Feature
Ephemeral content that disappears after 24 hours.
Competitive Analysis
Evaluating competitors' pricing for strategic positioning.
Sentiment Analysis
Evaluating tone of conversations to gauge consumer feelings.
Target Audience of Facebook
Facebook caters to a broader audience that includes individuals of all ages seeking social interaction. Users share personal experiences, photos, and videos, and engage in community discussions.
Facebook's Emphasis on Professional Connections
Facebook emphasizes relevant industry content that users are likely to interact with based on their professional connections.
Facebook is a social networking platform that connects friends and family, shares personal updates, and engages with various communities.
Facebook's Advertising Targeting
Facebook provides extensive targeting capabilities based on demographics (age, gender), interests (hobbies), behaviors (purchase history), and location (geographic targeting), which can be beneficial for both B2C and B2B marketing.
Facebook's Algorithm Focus
Facebook's algorithm focuses on user engagement metrics such as likes, shares, and comments to decide what content appears in a user's feed.
Attention (AIDA)
First step; capturing consumer attention effectively.
AIDA Model
Framework for guiding consumers through buying journey.
Core Messaging Principles
Fundamental brand messages maintained during marketing.
Social Media Market Research
Gathering consumer insights from social media interactions.
Interest (AIDA)
Generating curiosity about products or services.
Creating Buzz
Generating excitement through engaging advertisements.
Authenticity in Marketing
Genuine communication valued over polished corporate messages.
Price Control
Influencing consumer perceptions through strategic pricing.
User Engagement
Interaction level of users with content or brands.
Heinz Super Bowl Campaign
Leveraging major events for social media engagement.
Engagement Strategies on LinkedIn
LinkedIn engagement often revolves around building professional relationships through connections, endorsements for skills, recommendations from colleagues or clients, and participation in industry-specific groups.
LinkedIn is primarily a professional networking site for career development, job searching, and business networking.
Advertising Options on LinkedIn
LinkedIn offers targeted advertising options based on professional criteria such as job title, industry sector, company size, etc., making it practical for B2B marketing.
LinkedIn's Algorithm
LinkedIn's algorithm prioritizes content based on relevance to the user's professional interests and connections. Posts from users' connections are given priority over those from brands unless the brand has high engagement levels.
Optimizing Content for Social Media Algorithms
Marketers should focus on creating engaging content that resonates with their audience, encourages interactions (likes, shares, comments), and aligns with the specific priorities of each platform's algorithm.
Content Performance Evaluation
Measuring engagement metrics to refine content strategy.
Relevance
Messages that resonate with current consumer experiences.
Net Promoter Score (NPS)
Metric measuring customer loyalty based on recommendations.
Microblogging Definition
Microblogging refers to posting short updates or messages online.
Depth of Microblogging vs Traditional Blogging
Microblogging's emphasis on brevity and immediacy often results in shorter interactions that may not allow for comprehensive exploration of topics compared to longer-form content found in traditional blogging.
NPS Calculation
NPS = %Promoters - %Detractors.
Emerging Trends
New patterns in consumer behavior identified early.
Transformation of entertainment access
OTT services have significantly changed how consumers access entertainment, allowing viewers to watch content on-demand rather than adhering to a fixed broadcast schedule.
Flexibility in viewing choices
One of the key advantages of OTT services is the flexibility they offer, allowing consumers to access a wide variety of content from anywhere with an internet connection.
OTT media services
Over-the-top (OTT) media services refer to platforms that deliver video content directly to consumers via the internet, bypassing traditional cable or satellite television providers.
Marketing Strategies
Plans tailored to connect with target audiences.
Platforms for conversational commerce
Platforms like Facebook Messenger and WhatsApp are commonly used for businesses to engage customers directly through conversations about products and services.
Price control
Price control refers to the management of product pricing strategies within competitive markets to ensure profitability while remaining attractive to consumers.
Qualitative methods
Qualitative methods involve gathering insights through focus groups and one-on-one interviews to explore consumer motivations and feelings.
Quantitative methods
Quantitative methods involve structured surveys to gather statistical data on consumer preferences, behaviors, and demographics.
Timeliness
Quick responses to events enhance engagement.
Research methodology in marketing
Research methodology in marketing refers to the systematic approach used to collect, analyze, and interpret data related to consumer behavior and market trends.
Oreo Real-Time Marketing
Responding swiftly to events for brand visibility.
NPS Range
Scores from -100 (all detractors) to +100 (all promoters).
Engagement Metrics in Social Media Algorithms
Social media algorithms typically prioritize engagement metrics such as likes, shares, and comments.
Target Demographic
Specific group brands aim to reach, e.g., youth.
Trend Identification
Spotting emerging consumer interests through social media.
Reinforcing Brand Identity
Strengthening brand connection through relatable campaigns.
Direct Consumer Feedback
Surveys on social media for product/service insights.
Target audience preferences
Target audience preferences influence the choice between blogs and vlogs as different demographics may prefer one format over the other.
Augmented Reality (AR)
Technology enhancing photos/videos with interactive features.
Promotional Pricing
Temporarily reducing prices to stimulate demand.
Content Prioritization in Facebook
The algorithm prioritizes user interactions with friends and family over brand content unless brands pay for promotion.
Impact on traditional media
The growth of OTT platforms has had a profound impact on traditional media consumption patterns, leading to a decline in cable subscriptions.
Content Nature in TikTok vs Twitter
The nature of microblogging encourages rapid interaction but can limit depth compared to traditional blogging. TikTok focuses more on entertaining video content, whereas Twitter is geared towards text-based updates and discussions.
Purpose of price control in marketing
The primary purpose of price control in marketing is to influence consumer perceptions regarding pricing.
Digital marketing strategies for streaming audiences
The rise of OTT services emphasizes the need for tailored digital marketing strategies aimed at streaming audiences.
Target Audience of LinkedIn
The user base of LinkedIn includes professionals, recruiters, businesses, and industry leaders. It attracts individuals looking to network professionally, seek employment opportunities, or share industry-related content.
Benefits of conversational commerce
This approach allows for personalized interactions that can lead to higher conversion rates by addressing customer inquiries in real-time.
TikTok Overview
TikTok is primarily focused on short-form video content where users create engaging clips often set to music or sound bites.
Social Listening Tools
Tools tracking online discussions about brands/products.
Twitter Overview
Tweets on Twitter are limited to 280 characters and can include images or links.
Understanding Facebook's Algorithms
Understanding these algorithms is essential for marketers to optimize their content strategies effectively.
Immediacy in Sharing
Urgency that drives real-time content sharing.
User Interaction on Microblogging Platforms
Users share short, concise messages or multimedia content, prioritizing brevity and immediacy. This allows for quick engagement with trending topics or personal updates.
Content Types on Facebook
Users share various content types on Facebook including personal stories, memes, videos (both live and recorded), events, and advertisements. The emphasis is on entertainment and social engagement.
Strategic Decision-Making
Using NPS data to identify strengths and weaknesses.
Hashtag Strategy
Using hashtags to track and amplify engagement.
Crockpot Engagement
Utilizing user-generated content to build community.
Visual storytelling in vlogs
Visual storytelling in vlogs plays a crucial role by using images, videos, and sound to create an emotional connection with audiences.
