Social Media Marketing Study Guide

Pie Chart

A graphic representation of quantitative information by means of a circle divided into sectors, in which the relative sizes of the areas of the sectors correspond to the relative sizes or proportional of the quantities.

Bar Chart

A graphic representation of quantitative information by means of a drawing made up of parallel bars with lengths that are proportional to the data being compared.

Line Chart

A graphic representation of quantitative information by means of a drawing made up of parallel bars with lengths that are proportional to the data being compared.

Weighted Average

A number that is derived by multiplying the number of responses for each rating times the value of that rating, totaling those figures, and then dividing by the total number of respondents answering that question.

The relevance score is calculated based on A. Anticipated positive and negative feedback B. Number of subscribers C. Previously posted content D. Current events

A.

This is the simplest, most common form of communication on the Facebook platform. A. Status updates B. Videos C. Facebook Stories D. Facebook Live

A.

What are the five different types of Instagram ads? A. Photo, video, carousel, story, slideshow B. Meme, video, gif, slideshow, giveaway C. Photo, carousel, meme, slideshow, giveaway D. Giveaway, story, gif, photo, video

A.

What are the ranking factors of a successful YouTube channel? A. Both choices B. Watch time and video length C. None of these D. Number of subscribers and user interaction

A.

What does the acronym CTA stand for? A. Call to action B. Content testing awareness C. Create to accept D. Clear target audience

A.

What is a custom audience? A. An audience you create based on your specifications B. Anyone that "likes" your business page C. An audience without demographics D. An audience that Facebook creates for you

A.

What is defined as a way for businesses to interact with people (customers) online? A. Social media marketing B. Online networking C. Online connecting D. Social media interactions

A.

Which common research method is best for gathering quantitative and demographic data? A. Surveys B. Research companies C. Focus Groups D. Web analytics

A.

Quantitative Research

Answers "how much" and "how many". Information is gathered from larger amounts of people.

Qualitative Research

Answers "why" and "how". Information is gathered from smaller amounts of people.

According to Jay Baer, how should you respond to your online haters? A. Help your haters B. Hug your haters C. Hate your haters D. Hack your hates

B.

In what year did Facebook go public? A. 2014 B. 2012 C. 2016 D. 2010

B.

In what year was the first YouTube video uploaded? A. 1985 B. 2005 C. 2000 D. 1995

B.

What does the acronym SEO stand for? A. Search Economic Opportunities B. Search Engine Optimization C. Sales Experience Outline D. Sales Evaluation Overview

B.

What does the acronym UGC stand for? A. Use good content B. User-generated content C. Users get creative D. Upload great comments

B.

What is the first step in creating a business strategy? A. Organizing the schedule B. Determining your objectives C. Deciding on a theme D. Creating content

B.

What is the first step of the six-step process of a social media marketing plan? A. Create or improve your social media accounts B. Create social media objectives and goals. C. Create a content marketing plan and a social media content calendar D. Conduct a social media audit

B.

What was the first true "social media network"? A. Google B. MySpace C. LinkedIn D. Facebook

B.

Which common research method is best for getting a more in-depth look at consumer's thoughts and ideas about a product or service? A. Web Analytics B. Focus Groups C. Research Companies D. Surveys

B.

Which most closely presents the number of Twitter users? A. 50 million B. 300 million C. 100 million D. 80 million

B.

Although there are millions of advertisers on YouTube, only _____ percent of small businesses advertise on the popular video platform. A. 7 B. 2 C. 9 D. 12

C.

How long did it take Instagram to reach 1 million users? A. 2 weeks B. 2 days C. 2 months D. 2 years

C.

Promoted Tweets are _____ when a business is paying for their placement. A. Disguised B. Hidden C. Labeled D. Delayed

C.

What once popular peer-to-peer communication method is Twitter similar to? A. Email B. Video char C. Instant messaging D. Snail mail

C.

Which of the following most closely represents the percentage of marketing executives who use social media as part of their marketing strategies? A. Over 50% B. Over 75% C. Over 90% D. Over 10%

C.

Which of the following was presented int he textbook as a good way to hook your viewers? A. Using slow, lethargic music B. Making fun of your competitors C. Showing a recognizable influencer or celebrity D. Using puppies

C.

Why can geo-targeting be a struggle for marketers and social media advertisers in the U.S.? A. Tracking audience demographics is difficult B. Most Twitter accounts are located in the U.S. C. Most Twitter accounts are located outside the U.S. D. Twitter doesn't allow advertisers online

C.

Why do companies need marketing? A. To increase sales B. To acquire new customers C. All of these D. To build customer awareness and loyalty

C.

Editing

Checking for mistakes made by the interviewer or the respondent by evaluating questionnaire responses for inconsistencies and skipped questions.

A good way to see which social media platforms a company should be on is to A. Start with the biggest platform first B. None C. Only be on platforms that support live videos D. See which platforms your competitors are on

D.

Before creating content, which question should you ask yourself? A. What do you want to sell? B. What are those? C. Who will design the logo? D. Who is the target audience?

D.

Posts with at least 1 hashtag get ___ percent more engagement than those with no hashtags. A. 6.2 B. 16 C. 26.2 D. 12.6

D.

The best part about GoPros social media content strategy is that most of the content A. is promotional B. All of the above C. Consists of funny memes D. was generated by users

D.

Under Armor is spending over ______ dollars on digital/social media marketing A. 1 Billion B. None of these C. 500 million D. 235 million

D.

What does the acronym GCT stand for? A. Goals, Consistency, Targeting B. Gifts, Content, Testing C. Goals, Content, Testing D. Goals, Content, Targeting

D.

Which is NOT a sign of a raving fan? A. Always share your content B. Stand up for your brand on social media when social bullies try to cause trouble C. Are the strongest of advocates who refer new business to you by the way they talk about your company D. None of the above

D.

You'll want your video ad on YouTube to be between _____ A. 60 and 70 seconds B. 10 and 15 seconds C. None of these D. 15 and 60 seconds

D.

Validity

Does the survey measure what it is intended to measure?

"More likes and followers" is an example of a solid business strategy goal (true or false)

False

A good habit to get into is to post 75% promotional content an 25% non promotional content on social media (true or false)

False

All YouTube advertisements are in video form (true or false)

False

Captions are not used on Instagram (true or false)

False

Content marketing is a form of marketing that involves creating and sharing online materials that specifically promotes your brand (true or false)

False

Facebook's advertising platform is much less advanced than other social media networks' advertising platforms (true or false)

False

If you increase the number of new customers in your business, you are guaranteed to grow your business (true or false)

False

If you're creating amazing content, you don't need to post consistently (true or false)

False

Marketing and Advertising are the same thing (true or false)

False

No one in the "65+" age group uses Instagram (true or false)

False

Posting new videos consistently isn't important (true or false)

False

The acronym CPM stands for "cost per million" (true or false)

False

To be effective on Instagram, all you need to do is snap a great photo and post it to your account (true or false)

False

Twitter campaigns don't allow businesses to align advertising specifically to company objectives (true or false)

False

You don't need to take demographics into account to understand your target audience (true or false)

False

Your local floral shop has finally decided to implement a social media marketing strategy. You would be wise in telling them to start marketing on all of the social media platforms (true or false)

False

Validation

Making sure all surveys were actually conducted and that they were completed properly.

Coding

Organizing questionnaire responses in to categories and assigning unique codes to each response prior to data entry.

What are the four P's of Marketing?

Product, Price, Place, Promotion

Data Analysis

Separating the data into its individual parts and examining those parts in order to discover the underlying principles.

Computerized Data Entry

The act of putting data into a computer application.

Cross Tabulation

The simultaneous tabulation of two or more variables.

A demographic of people most likely to be interested in your product or service is your target audience (true or false)

True

A key performance indicator is something you can measure - usually performance-based - that helps you evaluate the success of your business (true or false)

True

A social media marketing plan needs to be in place before your social media efforts begin (true or false)

True

Ads, emails, and text messages are all examples of marketing approaches (true or false)

True

Although some may think Facebook is for older generations, the number of users on the platform for every age group continues to grow (true or false)

True

Fostering engagement is key to increasing your growth on Instagram (true or false)

True

Instagram unveiled "Sponsored Photos / Videos" to bring in revenue for Facebook (true or false)

True

Marketing is the process of communicating a company's value to the customer (true or false)

True

Most teenage YouTube subscribers trust influencer opinions over traditional celebrities (true or false)

True

Online tools like Hootsuite and Buffer allow the user to create and schedule Tweets in advance (true or false)

True

Quality sound, great visuals, a message and theme, and a call to action (CTA) are elements to consider when creating an effective video as part of a business strategy (true or false)

True

Target markets are identified groups of consumers who are most likely to purchase your product or service (true or false)

True

They key to success on any business on social media is how it connects with their audience on an authentic level (true or false)

True

Twitter is seen as a great platform for reputation management (true or false)

True

With the help of social media, the online world today has shifted from a one-to-many to a many-to-many method of interaction (true or false)

True

You need to play close attention to whom you want consuming your YouTube ads; targeting is important (true or false)

True

YouTube is the second most-visited website in the world (true or false)

True

Your activity on Twitter can influence the type of promoted content you see (true or false)

True

Reliable

Will the survey produce similar results after repeated trials?