Social Media Marketing

What are some best practices you should follow when re-gramming content on social media?

1. Ask permission first 2. Give credit to the original poster 3. Avoid editing the content

What are some of the benefits of using social media marketing?

1. Build relationships w/ new & existing customers. 2. Provides organic, real-time feedback from customers. 3. Positive customer experience. 4. Enables you to build your brand's story.

What are some best practices for using your social media community once it has been established?

1. Develop a consistent brand voice and tone 2. Respond to comments and engage w/ followers 3. 80% of your content should be focused on helping your audience in some way while only 20% should be focused on promoting your brand. 4. Use clear CTAs that encourage followers to learn more about your company. 5. Have recurring topics / posts that fans can engage w/ 6. Monitor audience reaction to determine which content is most appealing for your audience.

What are the main responsibilities of a social media marketer?

1. Develop relevant content. 2. Monitor, listen and engage w/ social media community. 3. Nurture and grow a social media influencer program. 4. Oversee the production of any digital assets. 5. Manage promotions and social ad campaigns. 6. Monitor user-generated-content (UGC)

What are some of the benefits of using hashtags in your marketing on social media?

1. Increase brand recognition and audience reach 2. Exposure to new customers 3. Discover, organize, and track topics of interest. 4. Join, or impact conversations that are relevant to your brand or business.

When posting video content on social media platforms, what best practices should you follow?

1. Insert your key message in the first few seconds to drive recall and impact 2. Create videos for "sound off" viewing by using subtitles or on-screen text 3. Only use vertical recording to accommodate social media viewing. 4. To encourage continued engagement after the video has ended, you can build-in a 'Play More' function so users can view other related content after they've finished watching your video. 5. Finally, use "Live" to capture live events and add a greater degree of urgency for followers to engage with.

What are some of the ways you can promote your brand's social media communities?

1. Invite friends and family to join and share content. 2. Add social links to your website / email 3. Invite current business partners to like / follow you 4. Use hashtags 5. Cross-promote social media pages 6. Join relevant platform groups 7. Promote events through social media 8. Engage with and respond to your community 9. Work w/ influencers 10. Special promotions and savings for following

List in order the steps to create a social media campaign

1. Name your campaign 2. Determine your objectives 3. Define your target audience 4. Layout your KPIs 5. Use a media plan template to outline your campaign costs and run dates. 6. Design creative content and a calendar for posting

What are the best practices for posting content on Pinterest?

1. Post 1x day 2. Use a vertical (2:3) aspect ratio for images 3. Add descriptive text to your pins 4. Include a headline that reinforces your message 5. Encourage sharing of your pins by ensuring they coincide with key holiday and marketing events in your calendar. 6. Tag companies and people in your network

What are some best practices for engaging your audience on LinkedIn?

1. Post 3-5x per week during business hours 2. Post in the morning 3. Posts should be professional and helpful in tone 4. Encourage employees to share company posts to increase reach and credibility.

What are some best practices for using social media "storys"?

1. Share photos, videos and other behind the scenes content. 2. Leverage influencers by posting about them on your story or through "story takeovers". 3. Use the "@" feature to tag other users 4. Incorporate a "see more" link to drive website traffic 5. Include a clear CTA, like a promo code or a link to your website, that will drive a trackable action from your consumers.

What are some best practices you should following when using hashtags?

1. Use SEO keywords 2. Never use spaces or punctuation 3. Capitalize hashtags correctly 4. Use no more than 3 hashtags in a post 5. Keep hashtags short 6. Use popular hashtags (TBT, Photo of the day) 7. Create a branded hashtag for your company or event 8. Monitor other hashtags that are relevant to your business, audience or industry.

What are some best practices you should follow in order to optimize a Youtube video?

1. Use SEO keywords in the raw filename 2. Use high resolution videos 3. Video title should be captivating & easily searchable 4. Create a thumbnail 5. Use 5-8 keyword tags to optimize your video for SEO 6. Use a thorough description to help your video rank in search results.

What are the best practices for posting on Instagram?

1. Use both long and short captions 2. If you use longer captions, ensure that you format your post well using line breaks. 3. Use emojis 4. Ensure the images that you post to your feed are high quality and include a strong focal point to attract attention and inspire your audience. 5. Use video content to grab people's attention 6. Incorporate UGC into your content strategy 7. Use the search and explore features to find content to regram.

When posting content on social media platforms, what best practices should you follow?

1. Use clear CTAs that encourage followers to learn more about your company. 2. Posts should be succinct 3. Posts should be relevant and helpful to your audience 4. Include photos and videos to make your post stand out 5. Ask questions and poll your followers on key topics

How can marketers enhance sharing on Instagram?

1. Use filters on pictures 2. Use #nofilter 3. Use a grid when taking a picture 4. Use snapchat filters

What options are available to marketers to enhance sharing on LinkedIn?

1. Use videos and images to make your posts standout 2. Share quality insight based on your industry, expertise and knowledge about your audience. 3. Tag relevant companies and others in your network. 4. Use hashtags

What is a TwitterCard?

A Twitter Card is an enhanced version of a tweet that enables the attachment of media to tweets, for the purpose of driving traffic to your website.

What is Periscope?

A live-video streaming app owned by Twitter

What are the 4 types of Rich Pins on Pinterest?

App, product, recipe, and article.

Which 2 parts of the customer journey does social media marketing apply to the most?

Awareness & interest. Because social is best suited to driving awareness and interest in a target audience, content types and messaging should both be tailored and created specifically for these stages of the consumer's journey.

What type of advertising is best for Pinterest?

B2C advertising that targets Millennials and Generation X.

What are the main benefits of marketing on Instagram?

Because marketers can advertise on Instagram through Facebook, it offers access to a younger audience.

What are sample objectives that a company can use for a social media campaign?

Brand awareness Site traffic Purchases Lead generation Brand affinity Follower growth App downloads

What is Business Manager on Facebook?

Business Manager is a platform that lets businesses securely share and control access to their ad accounts, pages, and other assets.

What are some of the benefits of marketing on snapchat?

Collaborate and advertise w/ other brands Personalization and customization options Branded AR filters Paid advertising

What are the main benefits of marketing on Twitter?

Content discovery (hashtags) Participating in cultural movements Real-time customer service and feedback Sharing company news and product updates

When creating content on social media, what are 2 qualities your content should have?

Content is either entertaining or useful to your followers, and / or prove impactful some way to your community.

How can WhatsApp support your marketing efforts?

Convenient customer service Product and service updates Broadcast lists can be used to send alerts to anyone who has your number saved in their phones' address book.

What are some of the strategies a company can use to define their audience for a social media campaign?

Create target personas by writing down all the behavior and character traits you know about them (interests, location, gender, age, etc.) Analyze the websites your audience visits and the ways brands communicate with them. To maintain efficient audience targeting using paid social, you should set up remarketing tags on your site to serve ads to past visitors, or audiences with similar traits to your past visitors. Use ad sets to target multiple audiences in a campaign.

What are the main benefits of marketing on Pinterest?

Driving website traffic and sales through the use of "pins". Showcasing products and services.

What is Youtube primarily used for?

Gaining mass audience reach.

What are the tools companies can use to monitor and analyze social media?

GoogleAnalytics TweetReach Simply Measured Sprinklr Hootsuite Buffer

What is useful about Linkedin in terms of marketing?

Great for recruitment Building relationships with current employees Fostering affinity groups. Sharing corporate news Targeting corporate consumers through paid ads, and B2B communication through thought-leadership & insight.

What are Group Boards on Pinterest?

Group Boards are collaborative boards with other Pinterest users, often used to share ideas and plans.

What are some of the benefits of using Facebook for your marketing efforts?

Highly effective for audience reach due to the fact that it attracts a wide range of demographic audiences, and the platform is seamlessly integrated with their mobile app.

What are some of the benefits of analyzing social media campaign performance?

Identifies valuable metrics and trends Less likely to rely on vanity metrics such as "likes" and followers.

What are "hidden hashtags", why are they useful and how can you use them in your social media efforts?

If you'd like to use more than three hashtags, "hidden hashtags" is a useful technique to make your posts look cleaner and less like spam. You can hide hashtags by manipulating the number of characters in your post caption or by inserting line breaks in your caption.

Describe the MuteWords feature on Twitter

Mute Words is a feature that allows users to stop receiving notifications for mentions based on specific words, phrases, usernames, emojis, or hashtags.

What are the key benefits of social media communities?

Promote engagement Brings users closer to your brand Increase brand visibility Attract more potential customers Create a welcoming experience Foster brand affinity and loyalty Promotes more followers Builds your brand's trust and credibility

When examining the impact of your social media efforts which metrics should you pay the closest attention to?

Reach Frequency Profile visits Brand searches

Why is social media advertising important for marketers?

Social media advertising offers marketers the chance to achieve guaranteed reach and engagement from their desired audiences.

What are the 4 types of Twittercards?

Summary card Summary card w/ large impact App card Player card

When setting up business accounts on social media platforms what are the key things to keep in mind?

Target audience Brand consistency Contact details Bio Profile picture and cover photo

What is the main advantage Pinterest provides over Instagram?

You can easily link your website to "pins".