Social Psychology 2

Whistle-blowers generally "blow the whistle" on corporate misbehavior because of what three attributes?

Their attitude is extreme, certain and derives from human experience.

According to the elaboration-likelihood and the heuristic-systematic models of persuasion, the two key factors that will determine whether we engage in effortful or effortless processing of information are one's

capacity to process information and level of motivation

Subliminal Conditioning

classical conditioning that occurs without our awareness of the stimuli that are used

The strongest attitudes for an individual are usually acquired through

cognitive processes

Messages that arouse strong levels of fear are

effective at changing behavior

In LaPierre's classic study, a young Chinese couple traveled across the USA and reported being treated courteously at virtually every restaurant and hotel. A follow-up survey asking for attitudes toward Chinese travelers found that

most restaurant and hotel managers responded that they would refuse service to Chinese travelers

Fazio's attitude-to-behavior process model suggests that an event may activate an attitude, which influences our

perceptions of the attitude object