SPC2608 Final Study Guide

According to your textbook, the two most important factors affecting the credibility of a persuasive speaker are

competence and character.

Persuasive speeches on questions of __________ judge whether something is good or bad, right or wrong, fair or unfair.

value

Regardless of whether your aim is to encourage passive agreement or immediate action, you must deal with three basic issues whenever you discuss a question of policy. They are

need, plan, and practicality

"To persuade my audience that it is unethical for journalists to invade people's private lives" is a specific purpose statement for a persuasive speech on a question of

value

Which of the following statements about speaker credibility is true?

The same speaker can have high credibility for one audience and low credibility for another audience.

Which of the following is a specific purpose statement for a persuasive speech on a question of fact?

To persuade my audience that capital punishment fails to deter people from committing murder.

Which of the following specific purpose statements is from a persuasive speech seeking passive agreement?

To persuade my audience that the college should adopt an honor code.

Which of the following is an instance of persuasive speaking?

a union representative urging management to avoid a strike by raising wages

According to your textbook, persuasion is a psychological process in which listeners engage in a __________ with the speaker.

a. mental dialogue

Persuasive speeches on questions of fact are usually organized in__________ order.

a. topical

According to your textbook, people are persuaded by a speaker, in part, because

all of the above

According to your textbook, it is especially important to use evidence in a persuasive speech in order to

answer listeners' objections to your position.

According to your textbook, when is it especially important for a persuasive speaker to establish common ground with the audience?

at the beginning of the speech

Which of the following specific purpose statements is from a persuasive speech seeking immediate action?

To persuade my audience to write their legislators in support of stiffening driver's license requirements for people over the age of 75.

Lunawantedtoconvincethetechnologydepartmentathercompanytoinstallnew accounting software. Some staff members supported the change, a few were opposed, and most were undecided. Luna realized that the undecided group was her __________ , so she focused most of her effort on them

b. target audience

5. The three types of questions that give rise to persuasive speeches are questions of

c. fact, value, and policy.

According to your textbook, persuasive speakers have an ethical obligation to

d. all of the above.

As your textbook explains, whenever you give a persuasive speech on a question of value, you need to

justify your value judgment against a set of standards or criteria.

"To persuade my audience that they should adopt a program of regular exercise" is a specific purpose statement for a persuasive speech on a question of

policy

Persuasive speeches on questions of __________ argue for or against particular courses of action.

policy

Studies have found that public speakers will usually be more persuasive when they

present evidence in specific rather than general terms.

To create common ground with an audience in the introduction of a persuasive speech, your textbook recommends that you

show the audience that you share their values

As your textbook explains, persuasive speeches on questions of value are most often organized in __________ order.

topical