SPM 345 Test 1
Brand Identity
- Includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand... components of this system might include a style guide, brand management software, and employee training.
Vector Images
- A quantity that has direction and magnitude and that is commonly represented by a directed line segment whose length represents the magnitude and whose orientation in space represents the direction - Vector graphics is the use of geometrical primitives which are all based on mathematical equations, to represent images in computer graphics
Color - CMYK
- 16,000 total colors - Primarily used for printing purposes with ink and dye - commonly found in personal printers
Color - RGB
- 16,777,216 total colors - Primarily used for digital and screen
Color - Hexadecimal
- 265 colors - Hexadecimal, a 16 bit number system - 0-9 to represent values zero to nine and A B C D E F
Canon 90D
- 32.5 Megapixel CMOS (APS-C) sensor that can capture high-resolution images - Fast continuous shooting and fast autofocus for high-speed performance
Nikon D850
- 45.7 MP FX-Format BSI CMOS Sensor - Continuous shooting - The preferred choice of professional sports photographers
Chatbots
- A computer program designed to simulate conversation with human users, especially over the internet
Digital Asset
- A digital asset in essence is anything that exists in binary format and comes with the right to use. Files that do not possess the aforementioned right are not considered asses. Digital assets are classified as images, multimedia, and graphic
Fonts
- A font is a complete character set of a single size and style of a particular typeface - When developing a font system, consider how this type compliments the brand identity
Binary format
- A format in which file information is stored in the form of ones and zeros, or in some other binary (two-state) sequence. This type of format is often used for executable files and numeric information in computer programming and memory
MegaPixles
- A megapixel is equal to one million pixels - determine the total size of the image recorded by camera - The general rule for high quality sharp prints is 300 pixels per inch. - One can still make very nice 8x10 inch prints with less megapixels, but the lower the megapixel count, the softwe the image
Client / server network
- A model for applications in which the bulk of the backend processing, such as performing a physical search of a database, take placed on a service, while the front-end processing, which involves communicating with the users is handled by the client
Pixels per inch (PPI)
- A pixel (short for picture element, using the common abbreviation "pix" for "pictures" is a single point in a graphic image - pixels per inch or pixel density is a measurement of the resolution of a device
Standards
- A specification for hardware or software that is either widely used and accepted (de facto) or is sanctioned by a standards organization (de jure) - Standards are needed to ensure the consistent and reliable flow of data between the layers
Protocol Stack
- A system of rules that explain the correct conduct and procedure to be followed in formal situations - The set of protocols used in a communications network. A protocol stack is a prescribed hierarchy of software layers, starting from the application layer at the top (the source of the data being sent) to the data link layer at the bottom ( transmitting the bits on the wire)
Looking at 5G Augment
- Advantages to watching a game over going to it? -- instant replays, commentary, context, stat - Stadiums are implementing giant video boards, stats panel, camera angles... still catering to providing a common mass experience... might be distracting - 5G offers opportunity to tailor that to individual fans with mobile devices
What is an image
- An image is an artifact that depicts or records visual perception - Also used in the broader sense of any two-dimensional figure such as a map, graph, pie chart, or a painting. In this wider sense, images can also be rendered manually, such by drawing, the art of painting, carving, rendering automatically by printing or computer graphics technology, or developed by a combination of methods, especially in a pseudo-photograph. Usually the term refers to computer generated image data created with the help of specialized graphical hardware and software - Images may be two-dimensional such as a photograph, screen display, and as well as a three-dimensional statue or hologram. They may be captured by optical devices - such as cameras, mirrors, lenses, telescopes, microscopes, etc. and natural objects and phenomena, such as the human eye or water surfaces.
Rule of Thirds
- Any photo broken up into thirds (horizontally or vertically) should have major points of interest aligned with an intersection of these lines or at any horizon like should align with one of these lines - A viewers eyes will gravity of one of these intersections and that non-centered photos are more visually appealing. - Can be the following a player, especially the eyes a team huddle a logo horizon of a stadium, city, campus
Sport Technology Major Topics
- Athletic Performance -- Measurement, speed, performance -- materials & equipment -- nutrition & fitness - Personal Productivity -- knowledge worker tools -- computers / software - Infrastructure -- playing structures -- stadiums -- security, ticketing, CRM -- voice and communication - Information technology -- data communications, wireless -- applications: web, print, digital asset management -- media & communications --- multimedia, broadcast, print, photography
Layer blending modes
- Blending mode adjustments are great ways to add 'texture' to designs
Color Types
- CMYK: Cyan, Magenta, Yellow, Black - used for color printing - RGB: Red, green, blue - used for screen, digital - PMS: Pantone - color libraries used for matching - HEX - websafe: color palette for website / HTML
Viewing distances
- Calculated based on the display type and the distance from the display. Each display will have a minimum and a maximum viewing distance that may vary based on application and intended use
Sport Technology Stakeholders
- Can be affected by the technology - Those who judge themselves to be stakeholders - All are not equal - Who is KEY? 1. Spectators: Fans, consumers - in facility experience, mass communication experience, e-sports, fantasy sports, publications, websites 2. Judge: Referee, Official, Umpire - measurement, decision support, record keeping, rule management, time keeping 3. Coach: Trainer, Instructor, Scout - feedback, medical, measurement, equipment, drug 4. Athlete: Competitor, Player - equipment, uniform, physical support, performance 5. Broadcaster/Communicator - Print, radio, TV, internet, personal communication 6. Sport Organization - Front office, operations, facilities, HR, IT, legal, marketing, PR, ticket sales, CRM
Complementary colors
- Color discord is when two different colors of similar tonal values are used together... these colors fight for your eye's attention
Looking at 5G - The smart stadium
- Create a frictionless experience for the sports fan - Use of WiFi and iBeacons, a local awareness guide helps fans to seats, interface with concessions, check restrooms, offer discounts, etc.
Use the logo
- Don't assume your audience recognizes your team/brand - Logo recognize ownership - Design within the rules of your style guide
iPhone 13 camera
- Dual 12MP camera system - Digital zoom up to 5x - Burst mode - Image formats captured: HEIF and JPEG
How do these sensors work?
- Each digital image is made from millions of tiny squares - pixels - Essentially, an image is recorded by tiny micro-lenses (pixels) which make up the camera's sensor
Layer Mask
- Editing flexibility rather than permanently erasing or deleting part of a layer - layer masking is useful for makin image composites, cutting out objects for use in other documents, and limiting edits to part of a layer
Photography
- Every designer will tell you ... a good design, starts with good photography - An investment in high-level photography will pay off in the short term and long term - In a digital work, quality photograpy is your instant perception
Color - Madeira
- Exact color matching is not available, but you will have to make the best decision on how to represent your brand colors in textiles. Selecting the right colors for thread, garments, and other textiles can impact how your brand is perceived in the retail space
4G moving to 5g
- Fifth generation wireless (5g) is a wireless networking architecture build on the 802.11ac IEEE wireless networking standard, which aims to increase data communication speeds by up to three times compared to its predecessor, 4g -Impact on sports 1. Improve the live experience for fans at venues 2. Bring fans at home closer to the action 3. Integrate ore and post event activities into the overall experience 4. Experience-centric sports districts Week 2 slide 17
Friction
- Friction can be identified as a factor that has the potential to negatively influence a desired action by the fan or consumer/ Example... not purchase, not attend, not engage, etc
Auto Color correction
- Image menu - auto tone - auto contrast - auto color
Just in time learning
- Just-in-time learning is an approach to individual or organization learning and development that promotes need-related training to be readily available exactly when and how it is need by the learner.
Two Types of LEDs
- Manufacturers use several types of LEDs to construct digital displays. The two most common are through hole LEDs and surface mount Device LEDs, also known as surface mount technology. Each type has its respective advantages that make them preferred for different applications
Final thoughts on photos
- Negative space is not a bad thing - Contrast is great - It's all in the eyes - Running towards vs. away from you
Looking at 5G - Assist
- Not just restricted to on-field, but the stadium experience - Instant online chats with virtual ' concierges' - Ordering concession delivered to seats, check on parking lines - Next level VPA like Suri or Alexa for immediate answers
Mirrorless cameras
- One that doesn't require a mirror
Photoshop Layers
- Opacity - blend Modes - Adjustment layers - layer masks - layer groups/folders
Colors
- Primary colors consist of the paint pigments of blue, yellow, and red. These pigments cannot be created from any other hues, hence why they are names "primary" which is defined as first or of highest rank. No matter how hard you try, there is no possible way to create primary colors. In reference to paint hues, blue, yellow, and red are unique, but mixing two of the primary colors can then create a secondary color - When mixing pigments like dyes paints, also called subtractive color mixing, the primary colors are magenta, yellow, and cyan though red, yellow, and blue are popular among artists - When mixing light like in overlapping projected light or digital displays, also called additive color mixing, the primary colors normally used are red, green, and blue (RGB)
Rasterized images
- Raster images are compiled using pixels, or tiny dots, containing unique color and tonal information that come together to create the image. Since rater images are pixel based, they are resolution dependent - Raster images do not necessarily scale well and can look blurry after 2x magnification
Two Rules of the Use of Logos
- Rule #1 Use it - Ruel #2 See rule #1
Exporting / Saving files
- Save for Web feature: it optimizes the file dimensions allowing it to fit into web pages cleaner and look better and less distorted - optimizes file size to download fast converts color to RGB - Save for PNG or JPG?
Digital SLR
- Single Lens Reflex - Have large sensors, resulting in greater image quality - much larger and heavier - interchange system lenses
Capturing Options
- Smartphones - DSLR / Mirrorless Camera - Professional Cameras
NCAA & Genius Sports
- Stats collected courtside by staff at scorers table - Delivered to you cell phone / app
Typography
- The art and technique of arranging type to make written language legible, readable, and appealing when displayer - Gutenberg Bible (1455) established the superiority of movable type and the printing presses - Sans serif font = no feet - serif font = feet
Cropping / straightening
- The crop tool removes the part of an image surrounding the selection. Crop to remove distractive background elements and create a focus on your desire object in the image. When you crop an image, by default the resolution remains the same as the original image
Augmented Reality (AR)
- The integration of digital information with the user's environment in real time and uses the existing environment an overlays new information on top of it. - As opposed to virtual reality with a simulation of a three-dimensional image/environment
Internet of Things
- The internet of things (IoT) is a system of interrelated computing devices, mechanical and digital machines provided with unique identifiers (UIDs) and the ability to transfer data over a network without requiring human to human or human to computer interaction - convergence of multiple technologies - smart homes - smart speakers like amazon's echo and google home - security of consumer IoT devices
Electric Vs. Electronic
- The main difference between the electrical and electronic devices is that the electrical devices convert the electrical energy into the other form of energy like heat, light, sound, etc. whereas the electronic device controls the flow of electrons for performing the particular task.
Sport Technology
- The practical application of knowledge or tools in the sport industry
Aspect Ratios
- The ratio of width to height - Common aspect ratios: camera photography 4:3 or 3:2 HDTV/Televisions 16:9
Tech Infrastructure Layer
- This layer is comprised of the physical hardware, networking equipment, operational software that serves the venue's foundation. Significant investment to install and maintain - WiFi access points and antenna - Daktronics equipment and software - Retail and point of sale equipment - Data integration and processing
Enabling Layer
- This middle layer is where the stadium performs. It is comprised of technologies such as tools, protocols, and data that teams and venues provide to fans to access the core infrastructure - Identity management tools - Audio and video feeds - Analytics tools to 'listen' to fans - Touch screen displays - Network connectivity - Application programming interfaces (API's) -- seating maps, hospitality, ticket prices, etc.
Experience Layer
- This top layer is where the fans live and experience the game. It is comprised of devices, apps, activities and transactions fans bring to the stadium. These touchpoints aim to enhance the fan experience. - In stadium special promotions - Open content sharing - Digital ticket stubs - Video replays - Stadium specific mobile app
Photo editing
- To bring out the best in a photo you capture, use these basic photo editing techniques - never work on your original copy the file or duplicate the layer 1. Crop & straighten 2. Improve color 3. Remove unwanted content
Network Connectivity
- Today 97% of fans bring mobile devices to live events (Cisco) - 69% say that better WiFi at stadiums would improve the gameday experience - Mercedes Benz Stadium has 1,800 WiFi access points - enough for 71k fans to stream video at one time
Surface Mount LED
- Total light emitted isn't concentrated in a focused area since SMD LEDs so not have directional reflector cups. Instead light disperses evenly across both hoizontal and vertical angles, providing wider viewing angles. This makes SMD LEDs an excellent choice for most indoor applications as well as some tighter pitch outdoor applications Benefits of SMD: - Outstanding color blending at short viewing distance - No color shift at extreme angles - Wide viewing angle
Final thoughts on colors
- Use your team's colors properly - Know what file format you are working in Photoshop - When designing with other team's marks, respect ehir style guid as well
Current role of 'IOT' in sports
- Utilizing Internet of Things to improve operations, better serve players and enhance the fan experience Player Development - Combining advanced analytics with sensors and game video, coaches can easily process vast amounts of data to obtain metrics on player efficiency, player performance, and opponent weaknesses to better develop game strategy Player safety - IoT is shaping the way that sports physicians, doctors, trainers are reducing injuries and helping heal faster. Embedded devices such as smart insoles and built in chips give teams an abundance of data that helps keep players healthy and fit. Fan Engagement - The stadium of the future is here, allowing fans to engage with their favorite teams and athletes like never before. Many organizations are investing in new stadiums - the game itself is only a small part of the main attraction
Vector vs. Rastor
- Vector graphics editor: "shapes and lines - paths" graphic design and page layout - save format: AI, EPS, PDF, SVG- related to desktop publishing - software example: Adobe-Illustrator - Raster (bitmap) graphics editor: " photographs and images"- paint and edit pictures - save format: JPEG, PNG, GIF, TIFF- software example: Adobe-Photoshop
Create a caroUSEL
- View > new guide layout - select the number of images you want to create - Slice tool > slices from guide
Ways Tech makes sports better
- We can control weather - Improved field conditions - Better viewing experience - Opens up small markets - better for coaches: fame, film and scouting - makes the game fair - fantasy sports - high definition - video games - helps with nutrition and training - more connected to athletes - ticket purchasing - athletes can be more accurate in their game - incredible stadiums - better equipment - safer for athletes - helps us better understand the game - information - we can watch more games - instant replay
Emailing a photo
- What is the difference between attaching and embedding a photo in an email? - Functionally, there isn't much of a different. BUT if the recipient needs the highest resolution image possible, attach a file over embed an image - Why does this matter? - Embedding images compresses and reduced quality of the file to best format it to be delivered through email servers
Photoshop - color
- When designing in photoshop, be sure you are aware of the color set you are designing in. RGB will be a little more vibrant as compared to CMYK in certain colors
Technology Management
- Who manages the use of technology in a sports organization? -- Title & area of responsibility -- C-level executive CEO - Chief executive officer CFO - Chief financial officer CMO - Chief marketing officer CCO - Chief Compliance officer CSO - Chief Security Officer
Style guides
- a set of standards for the writing and design of documents, either for general use or for a specific publication, organization or field. The implementation of a style guide provides uniformity in style and formatting of a document
Through-Hole LEDs
- are mounted with leads protruding through a circuit board and appear to stand taller. Each LED is a single color die of either red, green, or blue
Subtractive coloring
- create colors by mixing pigments or dyes
Photoshop - creating silhouettes
- creating a silhouette of an athlete in a design can significantly enhance the production level of piece of content. To successfully silhouette an individual, its best to have a high-resolution photo with a high-contrast background
Daktronics & Syracuse University
- end walls - end wall wings - centerhung - centerhung corners - centerhung underbelly - NW corner w/ wings - 360 degree ribbon board - west endzone ribbon
Adjust to Black & white
- otherwise known as "Grayscale" Image > Adjustments > Black & White
Spot healing Tool
- quickly removes blemishes and other imperfections from your photos. You can either click once on a blemish, or drag to smooth away imperfections in an area
Surface mount devices
- refers to the LED frame mounting method. LEDs are mounted to the surface of the circuit board. The SMD contains red, green, and blue die.
Ribbon boards
- ribbon displays are the long, narrow displays that are commonly found along the seating fascia within the bowl of your stadium or arena. The ribbon displays can be used to: - synchronize crowd prompts to get people cheering around the stadium - provide a moment of exclusivity to sponsors by highlighting ads on multiple displays at one time - Unite the fan base with engaging team-branded content across your venue
Lifelong learning
- the "ongoing, voluntary, and self-motivated" pursuit of knowledge for either personal or professional reasons. Therefore, it not only enhances social inclusion, active citizenship, and personal development, but also self sustainability, as well as competitiveness and employability
Information technology
- the study, design, development, implementation, support or management of computer-based information systems, particularly software applications and computer hardware - Information technology is a general term that describes any technology that helps to produce, manipulate, store, communicate, and/or disseminate information (data) - historical term "data processing" - Presumably, when speaking of Information Technology (IT) as a whole, it is noted that the use of computers and information are associated
Dots per inch
- used to describe the resolution number of dots per inch in a digital print and the printing resolution of a hard copy print dot gain, which is the increase in the size of the halftone dots during printing. This is caused by the spreading of ink on the surface of the media
Aspects of sports impacted by tech
1. Media & content 2. Fan engagement 3. Athlete Performance 4. Venue Design 5. Business Operations
Technology Timeline
1920: First American football radio broadcast 1939: first recorded tv sports broadcast (college baseball game) 1965: On screen graphics introduced 1975: On field microphone for football referee (enhance fan experience via more information) 1976: VHS released (first option for video on demand) 1979: ESPN launch (aiming to air nothing but sports) 1991: First web page (created by Tim Berners-Lee) 1998: Virtual first down ( enhances viewer experience) 1999: Broadcast.com sold - Marc Cuban (Acceptance of online broadcasting growing) 2003: HD TV gains footing ( better pictures and viewing experiences than ever before 2004: Facebook Launched 2005: YouTube launched (twitter followed in 2006) 2011: Twitch Launched ( First streaming platform designed for e-sports 2014: Drones used to film at winter Olympics (New and evolving camera angles for broadcasts) 2018: ESPN+ launched (changing the way multi-media rights are packaged and sold)
Technology
1a: the practical application of knowledge especially in a particular area: ENGINEERING // medical technology b: a capability given by the practical application of knowledge // a car's fuel saving technology 2: a manner of accomplishing a task especially using technical processes, methods, or knowledge // new technologies for information storage 3: the specialized aspects of a particular field of endeavor // educational technology
Technology Stack
Bottom - Physical - Hardware & operating software infrastructure Middle - Network - Communication, enable technology Top - Client - User, client software, experience layer
Cell Phone vs. Smart Phone
Cell - Make calls, send text, take phones and access the internet - Cheaper alternative to smartphone - Straightforward, simple interface Smart - Make calls, send text, take phones, access the internet, play games and use apps - May include a digital assistant - Sophisticated operating systems with customizes options
Genius Sports
Data collection technology - Utilize sport-specific, data collections solutions built to unlock the full value of rich game statistics - Reduce software costs while upgrading your PCs with superior processors, OS, memory, battery life and security features Use of data - manage records and archiving information - engaging statistics that can be collected, managed and distributed to multiple platforms, including game reports with more accurate complete and robust statistics Time and resources - benefit from automated workflow processes across pre-game set-up, in game data entry and post-game reporting - Eliminate roster duplications and distribution of XML files
Technology Infrastructure
Experience layer - A combination of team-created and third-party experiences that are built on top of the platform Enabling technology layer - tools, protocols, and data that the team gives to fans, partners, and sponsors to access core infrastructure Technology Infrastructure layer - team-owned set of physical hardware, networking equipment, and software that powers arena an enable in-arena experiences
What is an LED
Light emitting Diode - a tiny, electronic semiconductor that converts electrical energy into visible light. The chemical compound used within an LED determines its color, brightness, and power efficiency - Unlike incandescent lamps, LEDs have no filaments that can burn out or fail
Color - Pantone
Pantone Inc. - the world renowned authority on color and provider of color systems and leading technology for the selection and accurate communication -3,000+ total colors - Used for the purpose of matching colors across manufacturers, materials, and converting physical colors to digital
How things work the way they do?
Policies -> Why - Policies are formal statements produced and supported by senior management Standards -> What - Mandatory courses of action or rules that give formal policies support and direction Procedures -> How - Detailed step by step instructions to achieve a given goal or mandate Guidelines - Recommendations to users when specific standard do not apply
Ways to Silhouette with PSD
Quick Selection Tool 1. create a layer mask 2. select magic wand - tolerance level ? 3. Delete Magnetic Lasso 1. Create a layer mask 2. select magnetic lasso 3. select around the body of the image 4. delete Eraser w/ layer mask 1. Create layer mask 2. Select proper brush type and size 3. Adjust brush size as needed, trimming way background by hitting delete
Ribbon Board Content
Types of content: - videos - prompts - sponsors - game information Building your graphics: - Dimensions - Video -- frame rate -- codecs
Hardware & software chart
Week 2 Day 2 Slide 12
Which Adobe design app should I use
Week 2 Day 2 slide 37
Vector images
What are the advantages? - infinite resolution, scalable, lightweight (small file size), easily manipulated What are the disadvantages? - photographic images are challenging When do I used vector images? - large scale projects (banner, wind screens, vehicle wraps), embroidery, screen printing, high end printing
Raster Images
What are the advantages? -can easily add textures, blurs, effort What are the disadvantages? - files can be large in size, sharing can be difficult, dependent on image resolution, do not scale well When do I used raster images? - Photography required, projects ideal for web design, applying rich effects such as blue, texture or other manipulation
Wife vs Ethernet char
WiFi - Slow data transfer speed - Suffers from signal interference due to many environmental factors - Data flow needs to be encrypted - higher latency - Easy to install and deploy Ethernet - Faster data transfer speed - Delivers a consistent speed - Data doesn't require to be encrypted - Lower latency - Cable installation infrastructure is required
Wireless vs. Wired
Wired network - Ethernet - A wired network uses cables tp connect devices, such as laptop or desktop computers, to the internet or another network. The biggest disadvantage is that your devices is tethered to a router. The most common wired networks use cables connected to one end to an Ethernet port on the network router and at the other end to a computer or other device. The advantages of using wired connections include dedicated bandwidth instead of having share with other users, less attacks of network traffic interruptions and less susceptible to interference and outages than wireless access points. Wireless network - WiFi - A wireless network allows devices to stay connected to the network but roam untethered to any wires. Access points amplify Wi-Fi signals, so a device can be far from a router but still be connected to the network. When you connect to a WiFi hotspot at a cade, a hotel, an airport lounge, or another public place, you're connecting to that business's wireless network
Additive coloring
create colors by overlapping light perceptions
