Sports management pt.1

The first organized group of professional baseball players was known as the

National Association of Professional Baseball Players

______ is a continuous process that involves establishing organizational vision statements, mission statements, goals, objectives, tactics, roles, and evaluation.

Planning

Functions of Promotion

inform, persuade, remind

What is the purpose of sport marketing research?

-To evaluate operational aspects of the sport product such as parking, customer service, entertainment aspects, and employee courtesy and efficiency. - To measure interest in new concepts that may be under consideration. -To document viewing and listening behavior. -To understand the consumer's information network so as to determine efficient methods of future communication to that consumer and like consumers. -To offer two-way communication with the target market.

In what year were the first modern Olympic Games held?

1896

Today, the total number of sport management programs in North America is around _______.

300

Target Market

A group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges

The modern Olympic Games in 1896 were held in which city

Athens Greece

What are potential changes in the sport landscape considering the non-traditional interests demonstrated by large numbers of today's youth?

Become more entertainment based instead of sport based

Name four original member cities of the National League of Professional Baseball Players.

Boston, Chicago, Fort Wayne, New York

Sport management structures evolve in response to

Broad social changes

The organization(s) that approve(s) sport management academic programs is/are

COSMA

______ refers to the ability of workers to identify and acknowledge emotions when they occur, and instead of having an immediate emotional response, to take a step back, allowing rational thought to influence their actions.

Emotional intelligence

__ refers to the encouragement of employees to use their initiative and make decisions within their area of operations

Empowerment

Nike's huge success since 1972 has come primarily as a result of _______________________________.

Endorsments

Which is the birthplace of modern sport and sport management?

England

______ involves measuring and ensuring progress toward organizational objectives.

Evaluating

Who is recognized as the architect of the professional golf tournament?

Fred Corcoran

Mark McCormack's sports marketing agency, IMG, began through a relationship with players of this sport____.

Golf

What was the first sport to use sport management principles in the United States?

Harness Racing

What two themes are consistent with this chapter's examination of sport organizations?

Honesty and inclusion

The academic who first discussed the concept of offering sport management programs at colleges and universities was

James G. Mason

Sport management originated in thoroughbred racing in the form of

Jokey Clubs

Which of the following was instrumental in initiating the modern Olympic Games?

Pierre de Coubertin

List two reasons why thoroughbred racing failed to increase in popularity in colonial United States.

Lack of aristocratic tradition and political power of religious fundamentalism

The first recognized Jockey Club was in what city?

London

Which of the following is not a sport management structure?

Municipality

The academic association that oversees sport management academic programs in Europe is

NASSM

What university had the first sport management academic program?

Ohio State University

Orginizational Behavior

Organizational behavior is the academic study of how people interact within groups ...The study of organizational behavior includes areas of research dedicated to improving job performance, increasing job satisfaction, promoting innovation, and encouraging leadership and is a foundation of corporate human resources.

The most well-known originator of the modern Olympic Games is _______.

Pierre de Coubertin

List four ways Jockey Clubs established sport management structure.

Settled disputes, established rules, determined eligibility, designated officials

The first company to capitalize on the term "official" with regard to a professional sport product was________.

Spalding

The Jockey Club concept originated in which nation?

The United Kingdom

Human relations movement

The belief that organizations must be understood as systems of interdependent human beings who share a common interest in the survival and effective functioning of the firm

As team owners become increasingly focused on bottom-line profits, what are the challenges for sport managers, specifically in the realm of marketing their product?

The rising cost of games, the cluttered marketplace, and image

What baseball industry professional was involved with the initial discussions of developing sport management as an academic field?

Walter O'mally

who founded the national league of baseball players

William Hulbert

Fred Corcoran convinced cities to host golf tournaments by telling them the benefits of

answer choices

Ambush Marketing

a brand's attempt to associate itself with a team or event without buying the rights to do so

relationship marketing

a strategy that focuses on keeping and improving relationships with current customers

The proper sequence of steps involved in recruiting and selecting the right person for reaching organizational goals and objectives in the hiring process: include

advertising the position, reviewing completed applications, choosing qualified people for the interview process, checking references, and selecting the "best fit" person for the job.

Why did Bill Veeck believe that fans came to the ballpark?

be entertained

What are four generally accepted types of political tactics used by managers in organizations?

control the agenda, select the criteria for making decisions, control access to information use of outside experts, control access to influential people

Roone Arledge's work with ABC Sports and its long-term impact on sport marketing.

crafted the modern link between sports and entertainment, transforming ABC Sports from a financial disaster to the world's go-to destination for athletics entertainment.

The process that involves assigning responsibility and accountability for results to employees is ______.

delegation

Segmentation

divide the total market into smaller segments

The underrepresentation of women, minorities, and people with disabilities in the sport industry is an important issue for sport managers who value ______ in the workplace.

fairness

Describe five ways sport managers should effectively implement change in the workplace?

have a plan, set the goal, defining the change, celebrate the old, articulate challenges

Product Extension

marketing an existing product globally instead of just domestically

The manager determines what types of jobs need to be performed and who will be responsible for doing these jobs during the ______ function.

organizing

How many sport management academic programs are there today in the United States?

over 400

Keeping the financial scope of the sport industry in mind, it is important to note that sport managers need to be able to organize and work with ______, the most important asset in their organization.

people

The group of consumers to whom a product is marketed is the

target market

Scientific Movement

the application of scientific principles to increase efficiency in the workplace