Stukent Expert Session: Affiliate Marketing Quiz

What is affiliate marketing, according to the presenter?

A form of performance-based marketing

Which of the following are "must-haves" when executing an affiliate program?

Affiliate agreement, consistent communication with affiliates, & answers to frequently asked questions.

Which of the following types of affiliates are the most sought after?

Both opinion leaders and content producers

Which of the following is a popular commission model?

CPA (Cost Per Acquisition)

Which of the following do you need to do when creating an affiliate program?

Research your competitors, pick a commission model to use, & decide whether to use software or a network

What role did the pizza place play in the example that the presenter gave?

The merchant

What are affiliates?

The people who refer potential buyers to your website

Which of the following is a common way to use cookies in affiliate marketing?

Use them to track user data on your site and reward your affiliates when their referrals make future purchases.

What is the advantage of using affiliate software instead of an affiliate network?

You don't have to pay a commission to an affiliate network.

Why is the CPS model profitable?

You have nothing to lose because you don't pay until you get a sale.