SWOT Analysis

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Uses of SWOT Analysis [List]

-Setting objectives -Analysis of existing strategies -Developing new strategies -Problem solving -Competitor evaluation -Product evaluation -Brainstorming meetings

SWOT Analysis [Explain]

A study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats in order to achieve its goals.

Opportunities [Explain]

Opportunities are external factors that help the organization achieve its objectives.

Preparing a SWOT analysis [Explain]

Preparing a SWOT analysis starts by defining the objective/goal of a project or business activity and identifies the internal and external factors that are important to achieving that objective

Strengths [Explain]

Strengths are internal attributes of the firm that are helpful to the organization to achieving its objective.

SWOT [Write out]

Strengths, weaknesses, opportunities and threats.

Threats [Explain]

Threats are external factors that are harmful to the organization to achieving its objective.

Weaknesses [Explain]

Weaknesses are internal attributes of the firm that are harmful to the organization to achieving its objective.


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