SWOT Analysis
Threat
Local leisure centre has started offering "Zumba" classes three times a week.
Strength
Located on main road through the town.
Opportunity
New TV dance shows increases participation in dance classes. e.g. Strictly Come Dancing
Strength
No direct competition in the town ie no other dance schools
Opportunity
Large car park at back has planning permission for expanision to Dance Studio.
Threat
Local Leisure centre offers ballroom dance class every Wednesday afternoon.
Weakness
Over reliant on one major customer - the local council.
Strength
Owners are former dance champions
Weakness
Popularity of classes increases with the start of each new dance series on TV but numbers decline quickly - the Studio can not keep new customers.
Weakness
Seasonality of business
Weakness
The owners, Andre and Christina may not be offereing classess that customers actually want.
Opportunity
To expand into different types of dance classes.
Threat
Town hall offers moderna and disco class for local children on a saturday morning.
Opportunity
Young population in town with disposable income so large potential target market