SWOT Analysis

Réussis tes devoirs et examens dès maintenant avec Quizwiz!

Threat

Local leisure centre has started offering "Zumba" classes three times a week.

Strength

Located on main road through the town.

Opportunity

New TV dance shows increases participation in dance classes. e.g. Strictly Come Dancing

Strength

No direct competition in the town ie no other dance schools

Opportunity

Large car park at back has planning permission for expanision to Dance Studio.

Threat

Local Leisure centre offers ballroom dance class every Wednesday afternoon.

Weakness

Over reliant on one major customer - the local council.

Strength

Owners are former dance champions

Weakness

Popularity of classes increases with the start of each new dance series on TV but numbers decline quickly - the Studio can not keep new customers.

Weakness

Seasonality of business

Weakness

The owners, Andre and Christina may not be offereing classess that customers actually want.

Opportunity

To expand into different types of dance classes.

Threat

Town hall offers moderna and disco class for local children on a saturday morning.

Opportunity

Young population in town with disposable income so large potential target market


Ensembles d'études connexes

Patho/Pharm Exam #2 Final Review

View Set

Biology 2 - Chapter 31 Evolution of Plants

View Set

Quiz 3, Quiz 4, Quiz 1, Quiz 2, Quiz 5, Quiz 6, Quiz 7, Quiz 8

View Set

Organizational Behavior Chapter 9-12 Quiz Questions

View Set

Citing Sources & 6 Steps to Effective Paraphrasing

View Set

PCS 4810- ch 1, PSC4810 - CH2, PSC 4810 - Unit 3, PSC4810 Ch 5

View Set

First Expert - Unit 2 - Transformations with Pres Perfect Simple or Cont.

View Set