Technical ENT Final True/False Ch. 7-11

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True

A budget is one of the most powerful tools that an entrepreneur can use in planning business operations.

True

A copyright provides exclusive rights to creative individuals for the protection of their artistic productions

True

A trademark is a distinctive name, mark, or symbol that is identified with a company's product.

False

Equity financing is money invested in the venture with legal obligations to repay the principal amount of interest or interest rate on it.

True

Financial information pulls together all the information presented in the other segments of the business.

True

In negotiating a deal to purchase an existing business, it is possible to request that the seller retain a minority interest in the firm.

False

It is usually more expensive to gather secondary data than primary data.

False

Laws governing intellectual property rights include copyrights, trademarks, and leases.

True

Pricing the social media age is sometimes based on a model that offers basic levels of service for free.

True

The principal objective of capital budgeting is to maximize the value of the firm.

False

The traditional accounting equation is: assets + liabilities = owner's equity.

True

The two parts of a patent application are specification and claims.

True

Three primary legal forms of organization are the sole proprietorship, the partnership, and the corporation.

False

The Federal Trade Commission does not provide information on franchise success.

True

The Franchise Disclosure Document (FDD) is a legally required disclosure document that must be presented to potential franchisees during presale discussions.

True

The cash-flow budget provides an overview of cash inflows and outflows for the budget period

True

The elimination of time and effort associated with starting a company is an advantage of acquiring an ongoing venture.

True

The terms upside gain and downside loss refer to the profits the business can make and the losses it can suffer.

False

Franchisees have the option of using the logo and symbols of the franchisor.

False

Because the advantages of going public outweigh the disadvantages, it is in a corporation's best interest to go public.

True

Break-even analysis is used to tell how many units must be sold in order to break even at a particular selling price.

False

Chapter 7, Chapter 9, and Chapter 11 are the most common forms of bankruptcy.

False

Contribution margin is the difference between the selling price and the fixed cost per unit.

True

In the marketing shift from the 4Ps to the 4Cs, price shifts to choice and promotion shifts to communities.

True

Informal risk capitalists are often referred to as "business angels."

True

Informal risk capitalists are those who have already made their money and now seek to help new ventures

False

It often is possible to obtain more capital and a better range of skills in a sole proprietorship than in a partnership

True

Marketing information that has already been compiled is known as secondary data.

True

Marketing research involves the gathering of information about a particular market, followed by analysis of the information.

True

Mobile social media applications can be differentiated based on location-sensitivity as well as on time-sensitivity.

False

Only major strategic decisions need to be supported through marketing research

False

Pro forma statements show the firm's present financial position.

True

Perhaps the greatest advantage of buying a franchise, as compared to starting a new business or buying an existing one, is that the franchisor will usually provide both training and guidance to the franchisee.

False

Pricing procedures are the same for all types of ventures.

True

Private placement is a method of raising capital through the private placement of securities.

False

The first step in the preparation of the cash flow budget is the identification and timing of cash outflows.

True

The prospective investor should get as much information as possible on the franchisor.

False

The registration of a trademark last for 40 years, with continuous renewal every 10 years.

True

One of the principal advantages of a corporate form of ownership is that liability (the most money a person can lose) is limited to an individual's investment.

False

Regulation D augments the regulations for reports and statements required for selling stock to private parties, friends, employees, customers, relatives, local professionals.

False

Skimming is setting prices at such a low level that products are sold at a loss.

True

Social media marketing is the application of online collaborative media for marketing purposes.

True

Sophisticated investors are wealthy individuals who invest more or less regularly in new and/or early- and late-stage ventures.

True

Sources of debt financing include trade credit, accounts receivables, factoring, and finance companies.

True

Uniqueness in a product or service can be demonstrated through a new-new approach or a new-old approach.

True

Use of debt to finance a new venture involves a payback of funds plus an interest fee for the use of the money.

False

Venture capitalists, surprisingly, require little information before they make an investment.

True

When purchasing an existing business, the prospective owner should conduct an assessment of the business's current group of employees.

True

Works created and copyrighted after January 1, 1978, are protected for the life of the author plus 70 years.

False

The set of assumptions on which financial projections are based have little meaning.


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