Test 1
Who are those who seek to cause harm to people or to destroy critical systems or information and use the Internet as a weapon of mass destruction?
Cyberterrorists
Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle, WA area. Bonnie is highly-technical and uses many types of online marketing techniques to increase business. One of most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites. What type of marketing technique is Bonnie using?
A banner ad
Which of the following offers an example where Porter's five forces are mostly strong and competition is high?
A dog walking business.
Steve Jobs and Apple created a big advantage in the technology industry with the introduction of the iPod, iPhone, and iPad. What are these all examples of?
First-mover advantage
The website that was the primary catalyst for growing electronic government, and is the official U.S. gateway to all government information?
FirstGov.gov
Which type of AI system assigns values of 0 and 1 to vague or ambiguous information?
Fuzzy logic
If you were thinking about an oven as a system which of the following represents the feedback?
A light indicating that the oven has reached the preheated temperature.
Decision support systems or DSS's model information using OLAP, which provides assistance in evaluating and choosing among different courses of action. Which of the below does not represent an example of a DSS in business?
A manufacturing digital dashboard showing visualizations of inventory and production.
Which of the following represents the department that maintains policies, plans, and procedures for the effective management of employees?
Human Resources.
What is forging of someone's identity for the purpose of fraud?
Identity theft
Which of the following is a not a type of organizational information system?
Increase customer satisfaction
Which of the below offers a disadvantage for working virtually?
Increases in feelings of seclusion
According to the ethical computer use policy, users should be ______________ of the rules and, by agreeing to use the system on that basis, _______________ to abide by the rules.
Informed, consent
How does the text recommend that a company operate if it wants to be successful in the information age?
Interdependently between departments.
Today's workers are referred to as _______________ and they use BI along with personal experience to make decisions based on both information and intuition, a valuable resource for any company.
Knowledge Workers
Which system supports the capturing, organization, and dissemination of knowledge throughout an organization?
Knowledge management system
What includes a variety of threats such as viruses, worms, and Trojan horses?
Malicious code
Jenny Welch works at a retail store selling sports equipment. Her daily tasks include opening the store, creating the work schedules, processing payroll, overseeing sales and inventory, and training employees. At what level of the organizational pyramid would you categorize Jenny?
Managerial
The department within a company that supports the sales by planning, pricing, and promoting goods or services is called __________.
Marketing
Todd Haitz is the marketing manager for the National Basketball Association. Todd analyzes and tracks his marketing campaigns to determine the best success rate per project for increasing ticket sales. Todd uses an internal KPI to track his marketing campaign success. Which of the below would be an internal KPI Todd would use to track his marketing campaigns?
Marketing campaign ROI
MIS can add value to both primary and support activities within a business. Which of the following is not an example of a company adding value by the use of MIS in a support activity?
Netflix creating a business strategy for the video rental market that delivers videos via the mail.
Online transaction processing (OLTP) and online analytical processing (OLAP) are similar MIS strategies used to help with business decision making. What is the primary difference between OLTP and OLAP?
OLTP is used at the operational level; OLAP is used at the managerial level OLTP is used to capture transactional and event data; OLAP is used to manipulate information OLTP is used to support structured decisions; OLAP is used to support semistructured decisions Correct Response All of the abov
Andy Benton works at the local Starbucks coffee shop and his responsibilities include taking orders, fulfilling orders, and ringing in sales. At what level of the organizational pyramid would you categorize Andy?
Operational
Andy Benton works at the local Starbucks coffee shop and his responsibilities include taking orders, fulfilling orders, and ringing in sales. At what level of the organizational pyramid would you categorize Andy?
Operational Managerial
Which of the following is an incorrect enterprise view of information technology?
Processing is OLTP for executives and OLAP for analysts
Sears department stores used to plant employees in competitor stores to perform research and analysis. Recently the company implemented a system that can search competitor websites and provide comparisons of price, promotions, and availability and the system is saving time, money, and resources. What type of system did Sears implement?
Shopping bot
Your boss, Tom Repicci, has asked you to analyze the airline industry using Porter's three generic strategies. Which of the following companies are using a focused strategy?
Sky Taxi-a rent by the hour personal plane service.
As the product manager for the eatery division at Whole Foods, Jerry is responsible for analyzing sales data to help him manage his team. Today Jerry is analyzing his data using many different perspectives to identify different ways to improve his division. Which of the following common digital dashboard capabilities is Jerry using to analyze his department's success?
Slice-and-Dice
What is slice-and-dice capability?
The ability to look at information from different perspectives
If you were thinking about a washing machine as a system which of the following represents the outputs?
The clean clothes.
If you were thinking about a washing machine as a system which of the following represents the inputs?
The dirty clothes, water, and detergent.
If you were thinking about a washing machine as a system which of the following represents the feedback?
The light indicating that the washer is off balance and has stopped.
Efficiency MIS metrics focus on the extent to which a firm is using its resources in an optimal way, while effectiveness MIS metrics focus on ________.
Understanding how successful a firm is at achieving its goals and objectives Analyzing if a firm is doing the right things Setting the right goals and ensuring they are accomplished Correct Response All of the above
When considering the graph depicting the interrelationships between efficiency and effectiveness, where does an organization ideally want to operate?
Upper right-hand corner
What is Web content that is created and updated by many users for many users?
User-contributed content
Bob Silver loves playing a game called World of Warcraft where he has the capability to create his own character and even his own life-like environment. Which AI system would you categorize World of Warcraft?
Virtual reality
What is software written with malicious intent to cause annoyance or damage?
Virus
What are critical questions that managers should ask when determining the cost of downtime?
What is the productivity cost associated with each hour of downtime? How many transactions can the company afford to lose without significantly harming business? Correct Response All of the above
Which of the following provides an example of data?
Who is customer number 12345XX?
Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents a threat of a new entrant in the soft drink industry?
Zevia Natural Diet Soda begins selling directly over the Internet.
What is a mail bomb?
Sending a massive amount of email to a specific person or system resulting in filling up the recipient's disk space
Anne-Marie Cole runs the sales division for a local auto insurance firm. One of her key duties is to ensure the company has 10 percent market share by the end of the year. When evaluating the current sales numbers she determines that her sales division has total sales of $3 million and the entire industry has total sales of $50 million. What additional sales must Anne-Marie's division meet to ensure they have 10 percent of the market by the end of the year?
$2 million
Anne-Marie Cole runs the sales division for a local auto insurance firm. One of her key duties is to calculate her company's market share. When evaluating the prior year numbers, she found that her firm achieved total sales of $3 million and the entire industry had $30 million in sales. What is Anne-Marie's current market share?
10%
Universities were among some of the first users of the Internet. What was the Internet first called?
ARPANET
The department within a company that records, measures, and reports monetary transactions is called ______________.
Accounting
Which of the following is considered a type of biometrics?
All of the above
Efficiency MIS metrics focus on the extent to which a firm is using its resources in an optimal way, while effectiveness MIS metrics focus on ________.
All of the above - Correct
When analyzing the book store industry, some of today's businesses compete with different business strategies and cost strategies. Which of the following is using a broad market competitive scope along with a low cost strategy?
Amazon.com.
Which of the following offers an example where Porter's five forces are mostly weak and competition is low?
An international hotel chain purchasing milk.
What is a model that represents the current state of the operation without any specific improvements or changes to existing processes?
As-Is process models
What is the process that provides a user with permission including access levels and abilities such as file access, hours of access, and amount of allocated storage space?
Authorization
Which of the below is not included as part of a benchmark?
Benchmarks help assess how an MIS project performs over time When measured against MIS projects, benchmarks can provide feedback so managers can control the system Benchmarks help to establish baseline values the system seeks to attain Correct Response Benchmarks perform all of the above
What is the process of learning from ecosystems and adapting their characteristics to human and organization situations?
Biomimicry
Your boss, Tom Repicci, has asked you to analyze the airline industry using Porter's three generic strategies. Which of the following companies are using a differentiation strategy?
British Airways, Singapore Airlines, Virgin Atlantic.
What can a manager use a model to do?
Calculate risk Change variables Understand uncertainty All of the above - Correct
Charles Mott works for a company called VeriSign that acts a trusted third party to verify information. One of Charles' largest clients is CheckMd, which holds and authenticates customer reviews of doctors and dentists online and having a third party validating the reviews is critical to CheckMd's success. What type of authentication technique is VeriSign providing for CheckMD?
Certificate authority
Trina Hauger works for Johnson Electric as a corporate lawyer and part of her duties are to ensure the ethical and legal use of information within the company. Which of the following represents Trina's role at Johnson Electric?
Chief Privacy Officer (CPO).
Which of the following is not considered a core driver of the information age?
Competitive Intelligence.
Van Lines Inc. is a large corporation operating in all 50 states. Jim Poulous is the regional manager overseeing the western division, which includes Utah, Colorado, Idaho, Montana, Wyoming, and Nevada. Jim receives data from his managers in each state which he loads into his digital dashboard for analysis of his entire western division. What digital dashboard capability is Jim primarily using?
Consolidation
Which of the below is offered by a digital dashboard?
Consolidation Drill-down Slice-and-Dice Correct Response All of the above
The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself, with a ________ or _______________.
Cost advantage, product differentiation
Cheryl Steffan is the operations manager for Nature's Bread Company, which specializes in providing natural products for health conscious individuals. Cheryl is responsible for compiling, analyzing, and evaluating daily sales numbers to determine the company's profitability and forecast production for the next day. Which of the following is an example of the type of information Cheryl would be using to successfully perform her job?
Craig Newmark is customer number 15467. Compare the costs of supplies including energy over the last five years to determine the best-selling product by month. Best-selling product by day. Best-selling product changes when Tony the best baker is working.
What are the crucial steps companies perform to achieve their goals and objectives and implement their strategies?
Critical success factors
The Victory Wireless store in Denver is currently offering a fabulous marketing strategy for potential new iPhone customers. Victory Wireless offers customers who purchase an iPhone with a 2 year subscription a free Otter phone case, car charger, ear phones, and speakers. In terms of Porter's Five Forces what is Victory Wireless attempting to achieve with this marketing strategy?
Decrease buyer power
What occurs when a business sells directly to the customer online and cuts out the middle man?
Disintermediation
Market share measures a firm's external performance relative to that of its competitors. Which of the following represents how a firm measures market share?
Dividing the firm's sales by the total market sales for the entire industry
What is the practice of buying a domain name and not using the Web page but waiting to profit from the trademark?
Domain or cyber squatting
As the product manager for the eatery division at Whole Foods, Jerry is responsible for analyzing sales data to help him manage his team. Today Jerry is analyzing his data by looking at details, and details of details of information. Which of the following common digital dashboard capabilities is Jerry using to analyze his departments success?
Drill-down
What is the best way to measure a company's ebusiness success?
Effective MIS metrics Interactivity Clickstream data Correct Response All of the above
Drew Savage is an MIS manager for an international consulting firm. Drew travels to different European countries where he implements news response tracking systems. Some of the metrics he uses to track the performance of his system include tracking the response time it takes to respond to Twitter posts mentioning the news station, as well as the speed and accuracy of content posted on numerous websites and social media sites. What type of metrics is Drew using to measure his system?
Efficiency metrics
What is drill-down capability?
Enables users to get details, and details of details, of information
What is the primary responsibility of the CTO?
Ensuring speed, accuracy, and reliability for MIS.
Which of the below is the key term that defines the confirmation or validation of an event or object?
Fact.
Which of the following processes focuses on the entire customer order process and operates across functional departments?
Order to delivery process
Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents supplier power in the soft drink industry?
Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
A company should be able to calculate the cost of downtime by which of the following?
Per hour, per day, and per week
Which of the following decisions does a firm need to make as soon as it has identified the activities from the value chain that are bringing the highest added value to their customers?
Perform a combination of the two Target high value-adding activities to further enhance their value. Target low value-adding activities to increase their value.
What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?
Podcasting
Review the below list of key terms and determine which one typically occurs during strategic business process improvement.
Reengineering
What is information richness?
Refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information
Which of the following would efficiency MIS metrics measure?
Response time System availability Transaction speed All of the above- Correct
Some industries' competition is much more intense than others. Retail grocery stores such as Kroger, Safeway, and Albertson's in the United States experience fierce competition and offer similar marketing campaigns to compete. What is this an example of in terms of Porter's Five Forces?
Rivalry among existing competitors.
Which act protects investors by improving the accuracy and reliability of corporate disclosures?
Sarbanes-Oxley Act
MIS can add value to both primary activities and support activities in the value chain. Which of the following is not an example of a company adding value by the use of MIS in a primary activity?
Scottrade Corp. creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items.
Chuck Norris has been hired to oversee all of the plans that the city of Denver has created to expand its train transportation system by adding six more lines to the metro area. Chuck will be responsible for planning the project, managing the processes, and finalizing each new line as it is completed. How would you categorize the majority of the decisions Chuck will have to make to complete his job?
Semistructured decisions
When considering the 5-steps of the order-to-delivery business process, creating campaigns and checking inventory are included in which of the following?
Step 1-Marketing
A transaction processing system (TPS) is the basic business system that assists operational level analysts when making structured decisions. Which of the below is not an example of a TPS?
Stewart Sport's order entry system
Bill Schultz works at a high power investment firm in Los Angeles. Bill is responsible for promoting the firm's vision and creating the company-wide goals and strategies. He also monitors the overall strategic performance of the company and its direction for future business strategies. At what level of the organizational pyramid would you categorize Bill?
Strategic
Review the below key terms. Which one defines an operational decision that involves situations where established processes offer potential solutions?
Structured decision
Which of the following decisions does a firm need to make as soon as it has identified the activities from the value chain that are bringing the highest added value to their customers?
Target high value-adding activities to further enhance their value. Target low value-adding activities to increase their value. Incorrect Response Perform some combination of the two. Correct Answer All of the above
What is the difference between the As-Is process model and the To-Be process model?
The As-Is process model begins with what the process problem is, and the To-Be process model displays how the problem will be solved.
Sandy Fiero works as the Chief Knowledge Officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Sandy determines that the best value she can add is by creating a service that offers free next day shipping on any order over $50. Where in the value chain is Sandy adding value?
The primary value activity outbound logistics.
When evaluating the six-step decision making process, what occurs during the solution implementation step?
The process will begin again if the decisions made were incorrect
Which statement below is incorrect?
The semantic Web captures, organizes, and disseminates knowledge (i.e., know-how) throughout an organization
Imagine you are creating a new product to sell in an up-and-coming market. Which of the below statements indicates that it would be difficult for you to enter this new market?
The threat of new entrants force is low in the up-and-coming market.
If you were thinking about an oven as a system which of the following represents the input?
The uncooked food.
How do the majority of potential customers find business websites?
Through search terms that match the content
Paula Logston is the owner and operator of a high-end online custom clothing company. Paula has never heard of Porter's Five Forces model and she wants to understand why she would perform an analysis using it. If you were tasked with explaining Porter's Five Forces model to Paula what would be the primary reason she would want to use this type of analysis?
To help Paula evaluate the attractiveness of the clothing industry.
What is the primary goal of the As-Is process model?
To simplify, eliminate, and improve the To-Be process
Your boss, Ty Jacob, has asked you to analyze the music industry using Porter's five forces model. Which of the following represents buyer power in the music industry?
Walmart, Target, iTunes.
Which of the following demonstrates a company that has implemented a low cost, broad market strategy?
Walmart.
Which of the below is not a characteristic of Business 2.0?
Web browser
Which of the following is a type of efficiency MIS metric?
Web traffic
Which of the following provides an example of information?
What is my worst-selling product?
