Test 2
True or False: A board is a collection of Pins presented as clustering of related ideas such as product categories, interests, and topics.
true
True or False: Snapchat also allows users to incorporate music into snaps.
true
True or False: The majority of college students would purchase from a brand if sent a coupon on Snapchat.
true
In the wake of COVID-19, which of the following did Pinterest NOT do?
Created a new ad format specific to COVID-19 audiences
Happening Now:
Current events and topics Twitter thinks you might be interested in
When sharing photos of people, how many people per photo does Twitter allow you to tag?
10
Snapchat Times
10PM-1AM
Which age group uses Snapchat the most?
13-17
A username on Twitter can contain how many characters?
15
Twitter is used mostly by which age group?
18-29
What is the average minutes spent on Snapchat each day?
30+
How many images can you upload to Twitter per tweet?
4
LinkedIn Employees
9 of the top 10 brands with the most followers on LinkedIn have at least 60 percent of its employees on LinkedIn When employees like, comment and share company related content, the visibility of that content increases
Tweet
A Tweet is an update posted on twitter. Like other social media platforms, every tweet should contain text, a photo, GIF or video, as well as a call to action link.
Advertise on Twitter:
A great way for brands to complement their social media marketing strategies to reach target audiences and achieve specific marketing objectives on Twitter
Which of the following Pins allow Pinners to purchase products without leaving the Pinterest platform?
Buyable Pins
LinkedIn Times
During working hours
To set up a business account on Pinterest, a brand will need to provide a / an __________.
Email address, password, business name, website, and business category.
True or False: A Snapchat filter is dynamic and a Snapchat lens is static.
False
True or False: In the wake of COVID-19, Snapchat introduced a new feature called COVID-19 Stay Home that provided resources from experts and proactive in-app support to Snapchatters who may be experiencing a mental health or emotional crisis.
False
True or False: Pinterest's platform growth was rapid within the first few months of being launched?
False
True or False: Posts with 100 characters or more perform better on Twitter.
False
Which of the following is NOT Part of the Twitter Algorithm?
Fan Favorites
SC Filters
Filters (static overlays); geofilters are location-based overlays
Use LinkedIn when...
For brands looking to gain the trust of their consumers with the content that they produce, LinkedIn is the ideal platform to use
Linkedin 4-1 rule
For every self serving post, share 4 pieces of relevant content written by others (text, link, video, image)
Why should businesses get Snappin?
It offers a sense of urgency. It's a low-cost marketing tool and offers a sense of urgency. It's a low-cost marketing tool. Snapchat users are big buyers.
SC Lenses
Lenses (dynamic filters with facial recognition)
Twitter Content Strategy
Less promotion, more conversations: ●30-40 percent of tweets should be replies to other people. ●Multi-way discussions ●Ask questions and tweet about industry news, trending topics, events, promotions, day-to-day activities, company culture, or customer stories ●Brands should listen and respond to customer's comments and questions in real time, retweet, like and follow customers or industry thought leaders on a regular basis ●Use @mentions and tag people in posts to increase engagement and reach ●Keep tweets short
Geofilters are available based on ______.
Location Information
LinkedIn Demographics
Main age group 30-49, college educated, 75k+
Which company used a combination of AR Lenses and Snapchat Ads to increase job applications?
McDonalds
Which of the following are most represented among the top 10 followed Twitter accounts?
Musicians
Pinterest Rich Pins consist of ______.
Product Pins, Recipe Pins, Article Pins, App Pins, Carousel Pins, Buyable Pins, and Shop the Look Pins
LinkedIn: Things you are interested in:
Ranks posts based on members' interests by tracking the groups they are in and the hashtags, people, and pages they follow.
Twitter Gallery
Showcases your most recently tweeted videos and photos.
In case you missed it:
Shows tweets that you may be interested in that were posted some time ago
Verified Account
Some accounts on Twitter are verified to increase visibility, authenticity, and the ability to easily gain more followers. This helps customers know which accounts they can trust to follow.
LinkedIn about us
The "about us" section is used to describe what the company does and its specialties Add a detailed description to this section, and make sure to enter important information like the company website address, headquarters location, year founded, company type, company size
LinkedIn: Things you engage with:
The probability that its members will like, comment on, or share a post.
Twitter Bio
The twitter bio is a place for businesses to tell followers, who they are, and why they should follow you 160 Characters Location, business hours and a link to your website Add emojis or be creative with text Include hashtags Add the username of other Twitter accounts
LinkedIn: People you know:
Those that you have interacted with directly through likes, comments, and shares are given more weight.
True or False: Descriptions will stay with an image as it gets re-pinned.
True
True or False: Twitter leveraged machine learning and automation during COVID-19 to take action against potentially abusive and manipulative content.
True
True or False: You can use hashtags on Pinterest.
True
Twitter is a social microblogging platform where users share short messages called tweets in 280 characters or fewer.
About Twitter
Twitter started in 2006 when Jack Dorsey wanted to create an SMS (short messaging service) based communications platform similar to texting By 2012, six years after its founding, the social networking site grew to over 185 million users Today the platform attracts 330 million monthly users who send over 6,000 tweets per second—more than half a billion per day
Twitter users are _______ more likely than Facebook users to follow a brand.
Twitter users are three times more likely than Facebook users to follow a brand.
Show the best tweets first:
Twitter will show you the tweets that they think are most relevant to you first on your timeline.
Use LinkedIn to
Used to: ●build brand awareness ●engage with employees and customers ●foster engagement ●attract and interact with a target audience A company page is also a great place for professionals to gain insights into the life inside a company, and search for and apply for jobs posted directly to LinkedIn company pages.
Components of a Tweet
Video Photos Gifs Hashtags (1-2) Mentions
A Twitter List is?
a curated group of Twitter accounts
A Twitter chat is _______.
a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation
Which are the best days to post on Snapchat?
any day of the week
To engage with Snapchatters, Grubhub hosted a week-long ______, increasing followers by 20%.
contest
True or False: Snap Games allow users to be the stars of their own, short, looping videos and send them to friends using the chat feature.
false
Pinterest components consist of
home feed, Pin, and boards
Pinned Tweet
pin important tweets to the top of the profile page so that when users scroll down the tweet remains at the top of the page Pin important events, announcements, promotions, special offers or discounts, contests, giveaways, or high performing posts
Using Twitter as a marketing tool allows businesses to ______.
provide customer service connect with customers discover what's happening increase brand awareness
Article Pins include all except __________.
recipes
The Pinterest algorithm is based on ______.
source quality Pinterest rating Pin quality
During London Fashion Week, Burberry used _______ to tell the tale of two models planning to break into its flagship store on Regent Street in London.
storytelling
Remaining Tweets:
the rest of the tweets from the accounts you follow in reverse-chronological order
Twitter: Use Emojis
●25.4 percent higher engagement rate for a Tweet with one emoji compared to tweets without
Twitter Content Ideas
●Ask questions and run polls ●Market research ●Engage with followers interests ●Have followers weigh in on a new product ●Get feedback ●Encourage predictions ●Promote offers ●Events Account Takeovers
LinkedIn Showcase Page
●Brands create pages to promote specific business lines, products or company initiatives
LinkedIn COVID
●Coronavirus Resource Hub ●Special Report ●Workforce Report ●Newsletters ●#BusinessUnusual live show ●Learning courses
Pinterest Founder and Intro
●Founded in 2009 by college friends, Ben Silbermann, Paul Sciarra, and Evan Sharp, who wanted a social networking site where people could show collections of the things they were interested in ●Today, Pinterest boasts more than 335 million monthly users, with over 175 billion Pins
LinkedIn Images
●Result in a 98 percent higher comment rate ●Should always include company branding themes and colors for brand recognition and consistency ●Use visual appeal and use real people or unexpected images
Start a business Pinterest
●Setting up a business account ●Profile Picture ●About Section ●Business Location ●Create Boards (titles and descriptions) ●Add Pins to Boards
Snapchat Content Strategy
●Sneak peeks or behind-the-scenes stories ●Holiday sales ●Use influencers Provide access to live events ●Post short, fun content ●Post daily and at optimal times ●Tell a great story ●Hold Snapchat contests ●Offer incentives
Advertise on LinkedIn
●Sponsored Content ●Sponsored Messaging ●Conversion Ads ●Message Ads ●Dynamic Ads ●Text Ads ●Video Ads ●Carousel Ads
Intro to LinkedIn
●The world's largest professional network with over 690 million users in 200 countries ●Founded in 2002 by Reid Hoffman, a Stanford graduate ●Acquired by Microsoft in 2016 for $26.2 billion
Founding and Growth of Snapchat
●Three Stanford University students had the idea to create an app with disappearing pictures ●Evan Spiegel is the current CEO and only remaining founder involved in the company ●Today, more than 178 million people are using Snapchat to create over three billion snaps every day ●More people watch Snapchat's coverage of college events like football, political debates, or music awards than on television
LinkedIn Career Page
●Uses intelligent targeting to help companies attract top talent by showing users personalized job recommendations based on interests, location and current job titles Provides candidates with authentic views into the culture of a company ●Post text should be 150 characters or fewer ●Call-to-action links can include a link to an eBook, blog post, case study, company webpage, third party article, video and more
LinkedIn Content
●Videos ●Whitepapers ●Tip sheets ●Customer success stories ●Product how-tos ●Webinars ●Events/Guides ●eBooks ●Slideshare presentations ●Infographics ●Blog posts ●Case studies ●Third-party industry articles or reports ●Podcasts
