Twitter Note Taking

5 ways to manage reputation on twitter:

1. Be transparent 2. React quickly and politely 3. Address criticism 4. Verify everything you plan to tweet 5. "Hug your haters"

Why would it be hard to describe a typical twitter user?

Because twitter is known for having a plethora of bots, spammers, fake accounts, etc etc.

Twitters automated ads

Called "Twitter Promote Mode" your tweets will post automatically and promote your tweets and brands profile. It costs a flat rate of USD 99$ per month.

What info does twitter use in order to customize ads?

Information from actions like follow, tweet, search, view, or interact with tweets or twitter accounts.

Tips for sharing content

Keep posts short, leverage hashtags, and use @mentions.

Explain how scheduling tools benefit someone advertising on twitter.

These allow users to collect content, images, videos, and simple status updates and schedule them out so that a businesses profile maintains a consistent presence.

2 companies twitter purchased:

Vine and Periscope

Videos on twitter?

Yestwitteruserslovevideos.82% of users watch video content. This can pay huge dividends.

Benefits of twitter chat:

You can build up connections/relationships with people around a certain topic. Helps gain followers/likes, builds commmunity, brand awareness.

Twitter chat

a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or public conversation.