UID Lesson 09
Before your Web site is published to the Web server you should do one final security check. Which of the following is a key to keeping your Web site safe?
Ensure that all of your Web site security applications are up to date.
Why do search engine companies keep their search algorithm a closely guarded secret?
"Keeping the search algorithm a secret prevents SEO experts from being able to ""trick"" a search engine into giving a site a higher ranking than it might otherwise get."
Which best describes a Web site operation manual?
A document that describes in detail how to operate maintain and customize a site.
Which of the following is not relevant to how SEO works?
Breadcrumbs
What is the way most users discover and visit a new Web site?
By entering a term in their search engine and clicking on one of the search results.
Which of the following would not be considered important during summative testing?
How are site pages organized on the Web server?
Which of the following is a characteristic of a strong password?
Contains all of these: lower-case and capital letters numbers and symbols.
To maintain a site effectively you need to have a solid maintenance plan. Some of the most important factors in maintaining a site are:
Content performance functionality and user feedback.
Why is it especially important to seek test results that are as objective and quantitative as possible during the summative testing phase?
It is the last time you can catch and correct bugs or other issues before making the site live.
How often should you change the content of your site?
It varies and depends on the nature of the site.
"When creating an SEO Strategy what is an overall ""best bet""?"
Keep your SEO eyes open gather promising-looking optimization techniques try them out observe the results keep the ones that work and get rid of the rest.
Which of the following is not a technique proven effective in stopping DOS and DDOS attacks?
Launch a pop-up that informs the hacker(s) that they have been detected.
Which of the terms below can be used to describe a special type of data that provides information about the other data — such as HTML CSS rules and JavaScript code - contained in a Web page or site?
Metadata
Besides using SEO to promote your site which of the following is another marketing-related way to increase your Web site audience?
Provide high-quality and regularly updated content.
The practice of ensuring that your site pages acquire and maintain a favorable search engine ranking is known as which of the following?
Search engine optimization (SEO)
"Which of the following is described as ""hackers use deception to persuade users to reveal information (such as login names and passwords) that the hackers can use to break into the site""."
Social engineering attack
"""SEO keywords"" can best be described by which of the following?"
Specific words and phrases in a Web page that enable users to find the page with a search engine.
Which of the following is not part of publishing a Web site?
Upload your prototype to the server.
Which of the following is the best way to verify the correctness of your Web site code?
Use a code validator.
Which of the following is a way to possibly increase a site's search ranking when considering its mobile-friendliness?
Use responsive design including CSS3 media queries to accommodate both mobile and non-mobile devices.
When is summative usability testing performed?
When a Web site is (nearly) complete.
When creating an SEO Strategy which is not a suggested practice in the area of mobile-friendliness?
Write static page size specifications into your HTML.