Unit 1 Exam Review
57. Which are the most important considerations when designing a logo for a basketball team? A. Mascot and team size B. Team name and team size C. Team colors and team name D. Location and mascot
C.
49. What should an employee do to determine whether or not the complaint of a customer is justified? A. Ask a supervisor B. Restate the complaint C. Take immediate action D. Investigate the problem
D.
12. A good way for salespersons to prevent customer complaints is to perform which action? A. Accurately determine each need of a customer B. Show customers high-priced products C. Pressure customers to buy quality products D. Ask the customer a lot of personal questions
A.
18. Which is an example of a licensed product? A. NASCAR earrings B. Buick invitational golf tournament C. Converse shoes D. Wheaties cereal box featuring an athlete
A.
24. What do some professional sports teams do to promote renewed interest in a team that is losing support from fans? A. Redesign logos B. Increase prices C. Send newsletters D. Change sponsors
A.
28. A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product? A. Inconsistent B. Perishable C. Tangible D. Consistent
A.
3. A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of which activity? A. Cross-promotion B. Public relations C. Team-building D. Personal selling
A.
31. When taking an incoming telephone order, which is an effective way to make sure the order is correct? A. Read the order back to the customer B. Place one's initials on the order C. Note the date and time of the order D. Rewrite the order
A.
33. Making the customer feel important and in charge is a good way to handle which type of difficult customer? A. Domineering or superior B. Disagreeable C. Slow or methodical D. Suspicious
A.
34. What might a sports organization offer a business to encourage that business to sponsor an event? A. Naming rights B. Percent of profits C. Partial ownership D. Free advertising
A.
38. The action taken by the salesperson in handling customer complaints should be based on which action? A. Solutions available within the policies of a business B. Attitude of customers toward the salesperson C. Amount of time required to solve the problem D. Opinion of the salesperson about the customer
A.
42. One of the main differences between professional and amateur athletes is that for professionals, the game is often what to the players? A. Their occupation B. Closed to the public C. Free of charge D. Played for enjoyment
A.
53. Customers who seem to disagree, question, or look for error in almost everything and everybody are which type of customers? A. Argumentative B. Domineering C. Insulting D. Dishonest
A.
54. A person responsible for matching up corporations with events that reach his or her target market has a career in which area? A. Sponsorship management B. Sales promotion C. Hospitality D. Advertising sales
A.
56. Which is a primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas? A. Help pay for construction expenses B. Honor a former student-athlete C. Create publicity for the new facility D. Encourage fans to attend sports events
A.
2. Approximately 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets? A. The design and layout of the venue B. The geographic location of the stadium C. The unpredictable performance of the team D. The sense of loyalty to the coach of the team
B
17. "I would like to have that in writing before I give you my money"; this statement best describes which type of customer? A. Dishonest B. Suspicious C. Disagreeable D. Slow or methodical
B.
19. Surrounding communities benefit from professional sports teams by which action occurring? A. Endorsing local political candidates B. Attracting tourist dollars C. Hiring handlers to make sure athletes behave D. Making seat licenses available to season ticket holders
B.
22. Which is a characteristic of an effective logo for a sport or an event? A. Remote B. Timeless C. Practical D. Ambiguous
B.
23. One characteristic of event marketing involves promoting and selling which product or service? A. Tangible product B. Unique experience C. Nonperishable item D. Physical appeal
B.
25. A characteristic of an event is that it is produced and consumed in which situation? A. During planned intervals B. At the same time C. By the same group of people D. In unemotional ways
B.
26. What is often one of the first steps in processing an incoming telephone order? A. Exploring pricing policy B. Obtaining the name of a customer C. Describing each item D. Checking for availability
B.
27. Which statement is true regarding sports marketing? A. Corporations sponsor sporting events to decrease their brand recognition. B. The distribution of licensed sports apparel is an effective way to create team and brand awareness. C. The use of high-profile athletes to endorse products does not increase brand recognition. D. Sports marketing encompasses only the radio and television media.
B.
30. Which situation are businesses whose employees regularly make mistakes while taking telephone orders likely to experience? A. Stops in services B. Loss of customers C. Increases in prices D. Computerized system
B.
32. Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game? A. Financial B. Entertainment C. Economic D. Physical
B.
35. Information about sponsorship, cost, marketing opportunities, and audience demographics appearing together is an example of which situation? A. Provided to ambush marketers B. Inclusion in a sponsorship proposal C. Inclusion in event programs D. Provided in the city hosting the event
B.
37. A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort? A. Financial accountability B. Brand awareness C. Image extension D. Market segmentation
B.
39. The relationship between a sponsor and a sports entity is often described as which type? A. A merger B. A partnership C. A buyout D. A takeover
B.
4. What should be included in an event program if it is longer than four pages? A. Satisfaction survey B. Table of contents C. Local news articles D. Statement of organizers
B.
48. Sports marketers have an advantage over all other types of licensors in the international marketplace due to which situation? A. Soccer is so popular. B. Sports are universally appealing. C. Foreign countries are usually wealthy. D. They already make so much money in the U.S. market.
B.
52. Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of which type of marketing? A. Target B. Ambush C. Direct D. Internet
B.
55. The hostess very pleasantly received a reservation request from Mrs. Jones for eight people. The hostess also stated that the restaurant will provide only one check for parties of eight or more. Mrs. Jones shared her dissatisfaction with this situation. What is the major area of concern for this complaint about the restaurant? A. Prices B. Policy C. Product D. Personnel
B.
6. Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify? A. Awareness B. Image C. Image extension D. Loyalty
B.
60. What are royalties? A. A percentage of expected sales B. A percentage of actual sales C. A percentage of union dues D. A percentage of taxes
B.
61. What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving? A. A personal observation B. A testimony C. An interview D. A sales presentation
B.
62. Which is an example of a celebrity endorsing an event simply by being associated with it? A. Saying a tournament is great B. Attending a grand opening C. Appearing in a print ad D. Cheering for a football team
B.
1. Ryan loves baseball and plays year-round in several community leagues. He is very goal-oriented, focused, and is out to win every game. In this situation, why does Ryan participate in sports? A. He wants to maintain a healthy lifestyle. B. He has a laid-back attitude. C. He is very competitive by nature. D. He enjoys socializing with teammates.
C.
11. When designing an event program for a charity event, it is important to perform which action? A. Include the printing costs on the back cover B. Provide product samples C. Acknowledge the event sponsors D. Offer free admission coupons to other events
C.
13. When a customer places an order by telephone, it should include detailed information concerning the order. The salesperson should perform which action? A. Refer the customer to the manager B. Remember what the customer is saying C. Write down the information D. Tell the customer to order in person
C.
14. What rule of thumb will help sports or event marketers develop a memorable logo? A. It should be elaborate and flashy. B. It should include clip art. C. It should be clear and simple. D. It should contain at least three colors.
C.
15. An organization that embeds special watermarks into its ticket design is intending to accomplish which goal? A. Boost fan attendance rates B. Reduce the printing costs of tickets C. Discourage counterfeiting of tickets D. Decrease fan attendance rate
C.
20. Team-related factors that affect brand equity include which components? A. Schedule, coaches, and reputation B. Tradition, performance, and star athletes C. Performance, coaches, and star athletes D. Star athletes, schedule, and tradition
C.
29. What are most sports or event products classified as? A. Pure goods B. Pure services C. A combination of goods and services D. A combination of rented and owned-goods services
C.
36. When a professional football expansion team is established in a community, which economic impact might happen? A. Business closures, job layoffs, and high inflation rates B. More tourism, lower tax rates, and high interest rates C. Increased job creation and more consumer spending D. Higher tax rates and fewer financial investment opportunities
C.
40. Which is a characteristic of the sports or event industry? A. Manages a worldwide media network B. Communicates with a limited audience C. Provides products that are different for each consumer D. Employs only those people who have athletic ability
C.
44. Which marketing activities involve writing press releases and organizing news conferences for a sports organization? A. Promotions B. Advertising C. Media relations D. Community relations
C.
46. The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact? A. Total B. Indirect C. Fiscal D. Direct
C.
47. Which is the basis for the licensing process? A. The fans B. Manufacturing C. Trademarked property D. Sponsorship
C.
50. A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action? A. Demand mostly tangible products B. Have consumers with artistic talent C. Include spectators and participants D. Are concerned with environmental issues
C.
51. Athletes are often considered to be particularly effective promoting products related to which of their areas? A. Education B. Background C. Sport D. Lifestyle
C.
58. Jacob started training for the Boston Marathon several months ago. He was also happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth. Which is the most likely result? A. An appreciation for physical strength of others B. A need to take emotional risks C. A sense of pride and accomplishment D. A feeling of purpose and belonging
C.
59. The core benefits to customers who purchase sports products include entertainment, health, and which other component? A. Promotion B. Independence C. Achievement D. Adaptability
C.
7. Sarah goes to an exercise class twice a week at a local gym. She participates in the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class? A. The thrill of competition and social status B. Low membership costs and sport appreciation C. Personal improvement and social facilitation D. The need for recognition and personal values
C.
8. Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing? A. Target B. Mass C. Event D. Direct
C.
9. A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation? A. It usually increases spectator fan-base loyalty levels. B. It is the least expensive way to create name recognition. C. It reduces the need to engage in other promotional activities. D. It provides exclusivity and has potential to maximize exposure.
C.
5. For a sports organization, which marketing activities involve responsibility for licensing activities? A. Community relations B. Public relations C. Sales D. Merchandising
D.
10. If Coca-Cola is the only soft-drink sponsor of a person's favorite team, the role of Coca-Cola exemplifies which type of sponsor? A. Dynamic B. Large business C. Sole D. Exclusive
D.
16. "I think I will wait until Saturday to download a movie," is a statement that best characterizes which type of customer? A. Disagreeable B. Domineering or superior C. Dishonest D. Slow or methodical
D.
21. Which persons help create the excitement and enthusiasm that make the games what they are? A. Team owners B. Coaches C. Trainers D. Spectators
D.
41. The ultimate purpose of branding in sports or event marketing is to achieve which action? A. Identify the retailer B. Create awareness C. Obtain a sponsor D. Encourage sales
D.
43. NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver? A. Ambush marketing B. Sponsorship clutter C. Public service D. Brand recognition
D.
45. Which is an example of promoting a sports event? A. Holding a race for a charitable organization B. Selling food products to a concession stand C. Delivering exercise bikes to retailers D. Distributing information about a NASCAR race
D.
