Video Quiz 1

Which of the following is the best example of Apple appealing to a demographic trend in the market environment?

Fall detection and emergency SOS for the aging Baby Boomer population

Which of these best describes what is being marketed when Apple introduces a new product such as the Apple Watch

A bundle of attributes and capabilities that encompass tangible and intangible goods, services, and capabilities

Apple contracts out much of the manufacturing of its products to other companies. Which concept described in the chapter does this represent?

Marketing network

When Apple promotes a product such as the Apple Watch to an audience of technology journalists, as it does in this video, which element of holistic marketing does this effort represent?

Relationship marketing

Which of these market forces is most responsible for Apple being able to introduce a highly capable product such as the Apple Watch?

Technology