Web Analytics

what info is collected by Google Analytics?

Browser information details: language settings of browser, geographical information based on users URL, the type device and the operating system URL of referral site: where are users coming from?

How Google Analytics Works

Data Collection Configuration Data Processing Reporting

more on info collected by Analytics

Data Collection Across Electronic Systems Device Breakdown Demographic Data (who, how, what, when) Measuring Visitors (new or returning) Geographical Location (of IP address) Browser Details Tracking Service Providers (ISPs) Tracking Industry Details of Users session length

Bounce rate

It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. It is a measure of the effectiveness of a website in encouraging visitors to continue with their visit. It is expressed as a percentage and represents the proportion of visits that end on the first page of the website that the visitor sees.

Why traffic type matters

The amount of traffic seen by a web site is a measure of its popularity. By analyzing the statistics of visitors it is possible to see shortcomings of the site and look to improve those areas. It is also possible to increase the popularity of a site and the number of people that visit it.

Web Analytics

a mechanism to learn how users interact with websites across devices by recording their behaviour and combining and transforming that behaviour into data that can be analyzed. The measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

An entry page with a low ________ means that the page effectively causes visitors to view more pages and continue deeper into the web site. High ____________ typically indicate that the website isn't doing a good job of attracting the continued interest of visitors. Interpretation of the _________ measure should be relevant to a website's business objectives and definitions of conversion, as having a high _____________ is not always a sign of poor performance.

bounce rate

inorganic traffic

comes from ads

referral

comes from another site via link

organic traffic

comes from search engines

Traffic types

organic inorganic referral direct

Alexa

provides commercial web traffic data and analytics

Google Analytics

web analytics service offered by Google that tracks and reports website traffic. It is now the most widely used web analytics service on the Internet.

direct

when you type the URL directly into the browser