Week 10

Many e-commerce sites now host areas where users can post ratings, questions, or comments about a product or service. The content that is posted in these areas is referred to as -generated content (UGC).

user

Wyatt owner of The Hot Sauce King, an Internet-based hot sauce company based in St. Louis, MO spends $50,000 in one month on advertising and marketing. In that same month, they receive 2,000 orders from new customers. The result is a CAC of _____.

$25

We Are Social gathers a number of statistics about the proliferation of e-commerce across the globe. They compiled data on the percentage of global Internet users aged 16-64 that participated in e-commerce activities. Which of the following statistics about the 16-64 age demographic are true?

90% visited an online store on the world wide web. 80% searched online for a product or service to buy online. 74% reported they had purchased a good or service online.

According to a graphic provided by Statista, the most influential global e-commerce organization(s) in 2019 included:

Alibaba Amazon JD.com

According to Statista_, has revenue of over revenue of over $280 billion dollars, sells over 120 million different products, and has over 150 million customers access their mobile app every month.

Amazon

The selling of products and services to individual consumers is considered a -to-Consumer transaction. This transactional model mimics in-store purchasing at brick and mortar locations, but instead of consumers having to physically visiting a store to purchases goods or services, transactions occur entirely online.

Business

Select all of the true statements about B2B transactions.

Business-to-Business (B2B) e-commerce is the selling of good and services between businesses. B2B purchases often occur in large quantities and are directly shipped from one business to another. B2B transactions often involve orders placed on a recurring basis.

Which of the following would be classified as a Business-to-Business transaction? More than one answer may be selected.

Buying medical equipment for a pediatrician's office Purchasing food service items for a restaurant Purchasing office supplies for a university

Today's e-commerce landscape is dynamic and ever-changing. Organizations that have some (or all) of their operations involved in e-commerce need to address certain aspects of e-commerce in order to remain relevant. One key consideration in today's e-commerce landscape is M-commerce. One method businesses accomplish m-commerce is through the use of progressive _____ applications.

web

Select the correct statements about how the global e-commerce landscape is differentiated from the e-commerce landscape in the United States.

In the United States e-commerce sales are expected to reach $600 billion dollars in 2020. Global retail e-commerce sales in 2020 are expected to be over $4.2 trillion dollars. E-commerce sales in the United Kingdom e-commerce sales totaled over $142 billion dollars.

Select all of the following characteristics that explain information density.

Information density is the total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders. Organizations benefit from information density because it provides them large data sets from e-commerce activities that can be used to create effective target market strategies. Information density in e-commerce also allows for consumers to more easily find prices for goods or services that are available for sale (price transparency) and the actual costs a seller paid to acquire the goods or service (cost transparency

Key considerations of today's e-commerce landscape include which of the following? More than one answer may be selected.

Integrated shopping experiences M-commerce Internet of Things (IoT)

According to eMarketer, the most popular B2C sites in the United States include: (More than one answer may be selected).

Walmart Amazon

The ability of organizations to craft marketing messages directed and product/service offerings toward specific target markets is referred to as e-commerce _____. It includes creating marketing messages that contain the individual's name, interests, and purchase behavior.

personalization

In an e-commerce presence map, the _ incudes the methods used to reach the stakeholders and customers including desktop and mobile platforms, social media sites such as Instagram or Facebook, blogs, magazines, radio stations, and TV stations.

platform

The type of e-commerce transaction that allows consumers to interact with government or authoritative bodies for activities such as paying taxes, securing building permits, or paying tuition at a university, is referred to as a -to-Administration transaction.

Consumer

The type of e-commerce transaction where consumers are able to provide a service to a business often through a bidding or auction type of system is called -to-Business. Examples of this type of transaction include Fiverr, Freelancer, and Shutterstock.

Consumer

Which of the following are common issues experienced by e-commerce-oriented businesses?

Data theft Competitor analysis Ethical issues

E-commerce has an increasing global reach. Which of the following statements about the global reach of e-commerce are true?

E-commerce allows organizations to reach consumers across the globe. Using e-commerce, organizations can reach the largest number of potential and existing customers thus increasing their global influence. E-commerce technology creates a global marketplace across cultural and national boundaries far more effectively than traditional commerce options.

M-commerce continues to see expansion into a variety of different business sectors. The business sectors m-commerce has had the biggest impact on include which of the following?

Financial Services Healthcare Retail Sales

Select all of the true statements about B2G transactions.

In B2G transactions. governmental organizations often issue a request for proposal (RFP) that outlines the goods or services needed. Business-to-Government (B2G), also commonly referred to as Business-to-Administration (B2A), is e-commerce where the selling of goods and services from a business to a governmental organization takes place via online platforms. B2G often includes pre-negotiated contracts between a business and governmental organization.

Built on real-time geodata and information provided from wireless mobile devices including smartphones and tablets_____ are widely used in m-commerce.

Location-based services (LBS)

the term _____ was first used in 1997 by Kevin Duffy and refers to e-commerce transactions (buying and selling goods and services) that are executed using wireless mobile devices including smartphones and tablet computers.

M-commerce

M-commerce was first used in 1997 by Kevin Duffy. Since that time, m-commerce has seen continued growth and interest from a variety of organizations. Which of the following statements about m-commerce are true?

M-commerce activities include mobile banking, mobile application e-commerce sites such as Amazon and eBay. Refers to e-commerce transactions (buying and selling goods and services) that are executed using wireless mobile devices including smartphones and tablet computers. Allows users to access online shopping platforms to make purchases without having to use a computer with a desktop operating system such as Microsoft Windows 10

A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered costs when conducting a cost-benefit analysis?

Management costs Capital outlays Hiring costs

A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered benefits when conducting a cost-benefit analysis?

Market/brand exposure Sales increases Productivity gains

Customer acquisition costs associated with e-commerce activities include all of the sales and marketing costs associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase. Which of the following are considered advertising and marketing expenses?

Marketing analytics Traditional media advertising (TV, radio, etc.) Social media advertising

An e-commerce presence map is an illustration of the various touchpoints where current customers, potential customers, and stakeholders can be influenced by e-commerce activities. What are the three areas that are covered on an e-commerce presence map?

The Activity Type of presence The Platform

E-commerce has created a lot of opportunities for both consumers and organizations. While there are many positive benefits to e-commerce, there are some issues that arise as a result of e-commerce. Which of the following are common issues that are experienced by e-commerce businesses?

Threats to customer data Customer loyalty

Which of the following are popular re-commerce companies that are operating today? More than one answer may be selected.

Yerdle Re-commerce thredUp RealReal

Retail sales have been influenced by m-commerce in many ways. IKEA offers an _ reality app where customers can take pictures of their rooms, spaces, homes, and the app will superimpose furniture and fixtured into the space. Using this type of m-commerce strategy, IKEA is able to increase customer engagement and sales conversion.

augmented or virtual

The ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer is called e-commerce _

ubiquity

The practice of selling used, old, or obsolete products via the Internet in exchange for a new product or a cash payout is called re-

commerce

Customer acquisition _(CAC) is a metric that is used by e-commerce companies and other sales-related organizations to assess the costs associated with convincing a potential customer to purchase a service or product.

costs

Customer acquisition costs associated with e-commerce activities include all of the sales and marketing_ associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase.

costs, cost, expenses, or expense

The adjustment of an organization's product or service offerings based on an individual's preferences or past buying behavior is referred to as e-commerce_

customization

According to eMarketer, the e-commerce company that ranks second in market share as a percentage of sales is _(Amazon is #1).

eBay, ebay, or e bay

Online content that has been created and posted by unpaid contributors such as customers or fans of a product or service is called user-____ content. These contributors help to promote a brand or image without any direct influence by an organization.

generated

Business-to-Government (B2G), also commonly referred to as Business-to- (B2A), is e-commerce where the selling of goods and services from a business to a governmental organization takes place via online platforms.

government, Administration, administration, or admin

In e-commerce, the total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders is referred to as _ density.

information

The ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer is called e-commerce _____.

ubiquity