WEEK 4 :: SEO :: SEO of Today, Tomorrow and Beyond

According to the course, which of the following have SEOs decided is no longer the most valid ranking factor?

Specific Keyword Density. (Through trial and error SEOs have learned that specific keyword density, which used to be a major ranking indicator, is no longer as valid as other factors.)

Entity Association is when:

Software tries to determine if a query can be matched to a specific individual or a thing (Entity Association is an attempt by the search engine to determine if a query can be matched to a specific person or thing (an "entity".)

When considering the validity of a brand, search providers consider which factors?

- Active social media presence. -valid contact information listed on homepage - search volume based on brand name - number of mentions around the web. -engagement with search providers to increase marketing (Search providers actually consider all of the listed factors when differentiating valid brands from spammy or poorly-built product or company pages.)

What are some ways you can help your brand grow online? (Select all that apply.)

- Develop social presence - Acquire links from trusted sites. - Create great content. (Creating great content, developing social presence, and acquiring links from trusted sites helps to cultivate branded search and improve online positioning.)

Which of the following are true statements regarding why brands are carrying more importance in Google's relevancy algorithm? (Select all that apply.)

- Searcher's familiarity with certain brands means they are biased towards them (Many SEOs believe Google unfairly ranks recognizable brands higher than other sites due to searcher bias.) - Users appear to be more satisfied with search results when they see brands they recognize ( Google believes that searchers who see brands they trust in their search results are more satisfied overall with those results.)

Topic Association is _______. (Select all that apply.)

- Used search engines to determine relevancy and trustworthiness of a site as well as to determine its theme or topic. - Utilized by search engine to analyze the theme or topic of a site

Keeping in mind how Topic Association affects search engine results, what is one way you can optimize content for a website to have it seen as more relevant to a particular topic?

Determine site's keyword and then use words and phrases related to or synonymous with the focus keyword (Topic Association determines a site's relevancy to a topic by looking at how closely related the words are and how closely they correspond to a particular topic.)

An extended, natural term or phrase that appears on a page and increases relevancy is known as a:

Long-tail Keyword (A long term or phrase that might lead users to a specific page (such as "Where can I learn how to make wine?") is known as a long-tail keyword.)

Semantic analysis can be summarized as:

Looking at how words are related to each other (Semantic analysis looks at how words are related to each other. This is true in SEO as well as language in general.)

Which of the following are ways Google algorithms are able to determine how useful documents on the web are to users?

Topic modeling and association (Topic modeling allows search engines to gauge the relevance of documents found on the web.)