Youtube

Ranking factors

1.Increaes watch time 2.Invest in meta data 3.Improve distribution

Seven video strategiegs

1.Make Youtube part of your strategy 2.Create vides your customers want 3.Schedule your videos 4.Optimize your content 5.Promote your videos with paid media 6.Amplify your content with social media 7.Measure more than views

Performance Metrics

1.Views 2.Watch time 3.Search rankings 4.Brand footprint 5.Video completion 6.Subscribers 7.Ad Performance 8.Social Sharing

Hero content

event videos

Hub content

regular series, videos

TrueView Ads

run as pre-roll or In-Stream ads

Hygiene content

troubleshooting, product questions