Youtube
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Ranking factors
1.Increaes watch time 2.Invest in meta data 3.Improve distribution
Seven video strategiegs
1.Make Youtube part of your strategy 2.Create vides your customers want 3.Schedule your videos 4.Optimize your content 5.Promote your videos with paid media 6.Amplify your content with social media 7.Measure more than views
Performance Metrics
1.Views 2.Watch time 3.Search rankings 4.Brand footprint 5.Video completion 6.Subscribers 7.Ad Performance 8.Social Sharing
Hero content
event videos
Hub content
regular series, videos
TrueView Ads
run as pre-roll or In-Stream ads
Hygiene content
troubleshooting, product questions
