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Rayovac Batteries pays a fee to Michael Jordan to appear in its television commercials. This is an example of
endorsement.
The main benefit of being a licensor is
profits.
A primary reason that large businesses purchase the naming rights to a new sport/event faculty is because it
provides exclusivity and has potential to maximize exposure.
What are royalties?
A percentage of actual sales
Which of the following is an advantage for both licensors and licensees:
Brand building
The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain
brand awareness
College athletic departments use their licensing income to
build up scholarship funds.
Which of the following is an example of a celebrity endorsing an event simply by being associated with it:
Attending a grand opening
Which of the following is an example of a licensed product:
NASCAR earrings
Which of the following statements is true regarding sports marketing:
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
Why do retailers give the best shelf space in their stores to licensed sport products?
The products are high in demand.
Team-related factors that affect brand equity include
performance, coaches, and star athletes
Sears pays a fee to the WNBA to have some of its players come to the store for an autograph-signing session. This is an example of
sponsorship.
Athletes are often considered to be particularly effective promoting products related to their
sport
Sport marketers have an advantage over all other types of licensors in the international marketplace because
sports are universally appealing.
A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)
testimonial
The biggest risk for licensors is loss of control over
the marketing process.
The basis for the licensing process is
trade marked property.
What type of business strategy is licensing for a licensor?
Low risk
What might a sports organization offer a business to encourage that business to sponsor an event?
Naming rights
Which of the following is an example of branded merchandise:
Nike sweatshirt
Which of the following is a licensee:
Nintendo
What are the best-selling licensed clothing items?
T-shirts
Which of the following companies is a licensor (holds the rights to trademarked property):
The New York Yankees
Which of the following is the biggest risk for licensees:
The nature of the licensing agreement
Which type of sport team sells the most licensed products?
Winning teams
A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of
cross promotion
The fee a licensee pays up front to use trademarked property is called a(n)
guarantee.
A primary reason that many colleges and universities sell the naming right for their new football stadiums or basketball arenas is to
help pay for construction expenses
A company that manufactures products using trademarked property is known as
licensee.