330 Marketing
7) ________ is a type of service offered by those retailers who serve customers that are willing to perform their own "locate-compare-select" process in order to save money.
Self-service
19) Why is markup pricing most likely popular?
Sellers do not need to make frequent adjustments as demand changes.
12) Cabela's stores are as much natural history museums for outdoor enthusiasts as they are retail outlets. This information indicates that Cabela's is practicing ________.
experiential shopping
9) McDonald's, Subway, and Pizza Hut are all examples of ________.
franchises
3) In a(n) ________, two or more companies at one level join together to follow a new marketing opportunity.
horizontal marketing system
6) Which of the following is an external factor that affects pricing decisions in a company?
the nature of the market
4) ________ distribution is a strategy in which producers of convenience products and raw materials stock their products in as many outlets as possible.
Intensive
20) Supermarkets sell a limited selection of goods at deep discounts to consumers who pay membership fees.
F
21) Sales promotion involves building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events.
F
22) Under the strategy of intensive distribution, the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories.
F
23) Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.
T
16) While using integrated marketing communications, the communications process should start with a(n) ________.
audit of all potential customer touch points
2) Which of the following price adjustment strategies offers a price reduction to buyers who pay their bills promptly?
cash discount
1) Companies can legitimately charge a higher price if ________.
consumers perceive that the company's product offers greater value
14) Which of the following is one of the five major promotion tools?
direct marketing
15) Which major promotion category makes use of catalogs, telephone marketing, kiosks, and the Internet?
direct marketing
5) Consumers today receive commercial messages from a broad range of sources. However, consumers ________ the way marketers do.
don't distinguish between message sources
13) Which of the following is a price adjustment strategy that considers how a customer's perception of a product is influenced by its price?
psychological pricing
10) In-store demonstrations, displays, sales, and loyalty programs are examples of ________.
sales promotion
18) Suppose Amazon.com has offered you free shipping on your next purchase of more than $35. This offer is an example of ________.
sales promotion
11) Which term refers to looking at merchandise at a traditional store and then purchasing the merchandise online?
showrooming
