350 Pearson Chapter 3

Which of the following is NOT one of the components of a​ company's microenvironment? A. Customer markets B. Suppliers C. Cultural forces D. Marketing intermediaries E. Competitors

C. Cultural forces

In lecture the U.S. Census was discussed as being the most impactful for which of the following Marketing Environment​ Forces? A. Competitor B. Economic C. Demographic Your answer is correct. D. Cultural E. None of the above

C. Demographic

Trader​ Joe's is a grocery retail brand that is constantly researching consumer​ needs, location demographics and cultural shifts that create opportunity for new products to be added to their food offerings. By conducting constant research in these areas to understand the meaning and application of the phenomenon on the Market​ Mix, it can be said that the brand A.influences the Market Environment B.does a poor job conducting Environmental Analysis C.does a good job conducting Environmental Analysis D.influences the Market​ Mix, through a reactive approach

C.does a good job conducting Environmental Analysis

4) Global sales of new vehicles fell by as much as 40% during the Great Recession in 2008-2009. This fact best reflects the impact of which dimension of Subaru's marketing environment? a economic environment b consumer environment c political environment d sales environment e natural environment

a economic environment

2) Subaru has responded to changes in its ____________, using social network platforms such as Facebook and Twitter to spur greater brand conversations among Generation X and Millennial customers. a economic environment b political environment c cultural environment d natural environment e technological environment

e technological environment

Which of the following is NOT one of the forces in a​ company's macro-environment that shape opportunities and pose threats to the​ company? A. Competitive forces B. Demographic forces C. Cultural forces D. Technological forces E. Economic forces

A. Competitive forces

Which of the following consists of factors affecting buying power and​ patterns? A. The economic environment B. The political environment C. The demographic environment D. The sociocultural environment E. The technological environment

A. The economic environment

According to the​ text, which of the following Microenvironment Forces is considered the most​ important? A. The Company B. Customers Your answer is correct. C. Competitors D. Demographic

B. Customers

The​ demographic, economic,​ natural, technological,​ political, and cultural forces that affect a​ company's ability to serve its customers make up which of the​ following? A. Technological environment B. Macroenvironment Your answer is correct. C. Cultural environment D. Microenvironment E. Marketing environment

B. Macroenvironment

A blizzard is bearing down on the Metro DC area. Local hardware stores have ordered and received extra stock of​ shovels, water,​ generators, ice melt and other products that customers will need to deal with the effects of the storm. This is an example of a​ ____ in the Macro Environment. A. Weather B. Natural Your answer is correct. C. Cultural D. Economic

B. Natural

Jose is a VP of Marketing who has reached out to the VP of Consumer Affairs to try and coordinate feedback for an upcoming new product launch. ​ Jose's idea of working with another department is new as his predecessor never worked with any other department outside of Marketing. Jose is trying to manage which of the following Market Environment​ Force? A. Marketing Intermediaries B. The Company C. Competitors D. Publics

B. The Company

The group of factors that affect​ consumers' purchasing power and spending patterns is called the​ _________________. A. political environment B. economic environment Your answer is correct. C. sociocultural environment D. natural environment E. demographic environment

B. economic environment

Changes in the​ _____________________ have focused greater emphasis on ethics and socially responsible actions. A. technological environment B. political and social environment C. demographic environment D. economic environment E. cultural environment

B. political and social environment

Sebastian owns a small farming business which specializes in growing soybean crops. A total ban of a pesticide that is used in​ Sebastian's crop production has been proposed by the State government due to​ it's impact on the local watershed. Sebastian does not have the time or resources to try to fight these changes. In terms of the coverage and lecture content for Chapter​ 3, which of the following does this vignette specifically​ demonstrate? A.a negative approach to the Macroenvironmental Forces B.a reactive approach to the​ Natural, Macroenvironmental ForceYour answer is correct. C.a proactive approach to the​ Natural, Macroenvironmental Force D.a reactive approach to the Microenvironmental Forces

B. a reactive approach to the​ Natural, Macroenvironmental ForceYour answer is correct.

Ralph Lauren is a clothing brand that places their brand in​ high-end retail stores. The brand is now considering offering select styles from the Ralph Lauren product lines​ (made of slightly different​ fabrics) but​ branded, to be placed in discount stores. The goal is to gain customers from diverse incomes and build their brand name among a different target consumer. This type of activity demonstrates the​ brand's move to engage in A.Diverse Marketing B.Value Marketing C.Recession Marketing D.Economy Marketing

B.Value Marketing

According to the​ text, __________ are perhaps the most dramatic forces affecting​ today's marketing strategies. A. economic forces B. natural forces C. technological forces D. demographic forces E. political forces

C. technological forces

Which of the following identifies a change in the technological environment that could affect the success of a​ business? A. A company develops a new warranty that lasts as long as its predecessor. B. A company develops a customer support program that customers rate twice as responsive as the previous program. C. A company develops a new battery that lasts twice as long as its predecessor. D. A company packages its product to be twice the size of its predecessor. E. A company develops a new battery that costs twice as much as its predecessor.

C. A company develops a new battery that lasts twice as long as its predecessor.

Cabin John Pet Store is a locally branded retailer who sells a wide assortment of brands and products for pet owners​ (pet parents). ​ Lately, the​ store's owner sees signs of competition growing for this market share. For​ example, a loyal customer picked up a couple of items the other day and it was noticed that the customer was carrying a reusable bag clearly marked​ "Chew-dog". Another worrisome development was that Chevy Chase Veterinary Clinic​ (located within a​ mile) now sells some of the same pet care brands as a convenience to their clients. ​ Finally, a new national pet​ store, Pet Smarty just opened across town. In​ lecture, the difference between direct and indirect competition was discussed. For Cabin John Pet​ Store, which of the following is an indirect​ competitor? A. Pet Smarty​ (a pet store retailer located across​ town) B. Chew-dog​ (an on-line pet​ retailer) C. Chevy Chase Veterinary Clinic​ (a full service​ veterinarian) D. All of the above E. None of the above

C. Chevy Chase Veterinary Clinic​ (a full service​ veterinarian)

The role of a​ company's marketing intermediaries is to do which of the​ following? A. Determine which products a company should market B. Manage the​ company's human resources efforts C. Help the company​ find, promote,​ sell, and distribute products Your answer is correct. D. Provide the resources needed by the company to produce goods and services E. Purchase the​ company's product

C. Help the company​ find, promote,​ sell, and distribute products

Which of the following is an important trend in the natural environment of which marketers should be​ aware? A. Decreasing costs of nonrenewable resources B. Decreased pollution C. Shortages of raw materials D. Decreased government intervention E. A decrease in consumer concern toward the environment

C. Shortages of raw materials

How does the microenvironment of a company differ from its​ macroenvironment? A. The microenvironment is​ company-based, whereas the macroenvironment is​ customer-based. B. The microenvironment uses more financial resources than the macroenvironment. C. The microenvironment deals with the​ company, suppliers, marketing​ intermediaries, customer​ markets, competitors, and publics. D. The microenvironment deals with the big​ problems, whereas the macroenvironment deals with trivial problems. E. The microenvironment affects a larger portion of the company than the macroenvironment.

C. The microenvironment deals with the​ company, suppliers, marketing​ intermediaries, customer​ markets, competitors, and publics.

Which of the following environments demonstrates a changing age​ structure, shifting family​ profiles, geographic population​ shifts, a​ better-educated and more​ white-collar population, and increasing​ diversity? A. The political environment B. The technological environment C. The​ socio-cultural environment D. The economic environment E. The demographic environment

C. The​ socio-cultural environment

What advice would you give a firm about how to respond to the changing marketing​ environment? A. If the current strategy is​ working, there is no need to respond to environmental changes. B. Watch environmental changes but react only when absolutely necessary. C. Whenever​ possible, take a proactive approach to the environment. D. Accept the fact that things change and not much can be done about it. E. Do not do anything until competitors respond.

C. Whenever​ possible, take a proactive approach to the environment.

The environment that consists of institutions and forces that affect a​ society's values,​ perceptions, preferences, and behaviors is the​ ________________________. A. economic environment B. political and social environment C. cultural environment D. technological environment E. demographic environment

C. cultural environment

Tina's Tunes is a music store that has been selling CDs for 20 years. Throughout the last six​ years, sales have continuously declined and profits have almost completely disappeared. The owner of​ Tina's Tunes believes resurgence is likely to happen soon and wants to continue business as usual. What is likely to happen to​ Tina's Tunes? A. ​Tina's Tunes will experience a rebound as the fear of the Great Recession declines. B. ​Tina's Tunes is likely to fail because it is ignoring the natural environment. C. ​Tina's Tunes is likely to fail because it is ignoring the technological environment. Your answer is correct. D. ​Tina's tunes are likely to prosper as mistrust in the digital age increases. E. ​Tina's Tunes is likely to fail because it is ignoring the current political environment.

C. ​Tina's Tunes is likely to fail because it is ignoring the technological environment.

To be​ successful, why should companies try to adopt a proactive stance on​ marketing? A. A proactive stance ensures that a company will increase its market share. B. A proactive stance allows a company to let the market determine prices for its products. C. A proactive stance allows a company to compete with its competitors on quality alone. D. A proactive stance allows a company to take advantage of opportunities as they arise. E. A proactive stance allows a company to compete with its competitors on pricing alone

D. A proactive stance allows a company to take advantage of opportunities as they arise.

In​ lecture, we discussed the Business Cycle as being a key indicator that Marketers should consider when monitoring which of the following​ forces? A. Public Force B. Technological Force C. Competitive Force D. Economic Force

D. Economic Force

In terms of the Marketing​ Macroenvironment, which force​ (from lecture) did we place the COVID 19 pandemic​ in? A. Demographic B. Economic C. Technological D. Natural E. None of the choices listed

D. Natural

In​ lecture, there was discussion regarding various responses to Marketing Environment Forces. When a brand is larger in​ structure, with more resources​ and/or is a Market Leader in a product category they are most likely forced to take on which of the following responses to managing the Market​ Environment? A. Aggressive B. Reactive C. Uncontrollable D. Proactive

D. Proactive

In​ lecture, we explored the Economic Macro Environment Force by defining Discretionary Income. Which of the following brand marketers would be most interested in the level of Discretionary income a household​ possesses? A. Suave Shampoo B. Tropicana Orange Juice C. Tide Laundry Detergent D. Vineyard Vines

D. Vineyard Vines

To exercise social​ responsibility, many companies are linking themselves to what type of​ marketing? A. Generational B. Technological C. Intermediaries D. ​Cause-related This is the correct answer. E. Environmental

D. ​Cause-related

Rodney owns a small business which has a large parking lot. His business does not require the use of​ 75% of the parking lot space. Rodney planned to lease the parking space out to his​ neighbor, a large University who has grown and needs the space to park employees and students. ​ Unfortunately, the local zoning board and town council have blocked​ Rodney's efforts to use his land space in this manner. Which of the following Macroenvironment forces is​ exemplified? A. Competitor Force B. Natural Force C. Economic Force D. ​Political/Regulatory Force

D. ​Political/Regulatory Force

Which of the following includes shortages of certain raw​ materials, higher pollution​ levels, and more government​ intervention? A. The technological environment B. The sociocultural environment C. The political environment D. The economic environment E. The natural environment

E. The natural environment

Firms that develop strategies to change the​ environment, instead of assuming that strategic options are bounded by the current​ environment, are being​ _______. A. passive B. reactive C. shortsighted D. cautious E. proactive

E. proactive

5) In the Subaru America video, the product manager references the need to be well informed regarding numerous aspects of the company's __________________, including long-term shifts in politics, culture, and technology. a marketing environment b economic environment c microenvironment d *macroenvironment e natural environment

d *macro-environment

3) During the past few decades, concern for the ________________ has spawned an environmental sustainability movement among consumers that fits very well with Subaru's "green" positioning of its vehicle line. a economic environment b global environment c marketing environment d natural environment e cultural environment

d natural environment

1) During the economic recovery of the mid-1990s, consumers' automotive tastes shifted toward a preference for larger SUVs. Subaru responded to this market trend by introducing the Outback, a crossover vehicle that appealed to those who were looking for the recreational capabilities of a SUV but wanted something that drove more like a car. Subaru's responsiveness to its customer market reflects its attention to the ___________ element of the company's marketing environment. a technological environment b natural environment c marketing environment d macro-environment e micro-environment

e microenvironment