5

Which of the following statements is true about twitter?

It is a hybrid of a social networking site and micro-blogging site

Which of the following requires organizations to gather information about customer needs, share that information throughout the firm, and use it to help build long-term relationships with customers?

Market Orientation

_____ is a tool that uses the internet, particularly social networking and video sharing sites to spread a message and create brand awareness

Viral marketing

The European Union passed a law that requires companies to...

get users' consent before using cookies to track their information

_____ refers to marketers' ability to obtain digital information in the context of digital communication

Accessibility

When a packer in the frozen foods section of a grocery store labels a meat steak with a little or no fat as "AA" and another meat steak with more fat as "AB," the packer is primarily engaging in the marketing function of _______

Grading

Which of the following statements is true about digital media in the context of business?

It can also improve communication within and between businesses

Which of the following products is most suitable for selling through a total-market approach?

Salt and Sugar

Burgerama inc., a popular fast food chain, is famous for its french fries and hash browns. It is one of the few fast food chains to exclusively use potatoes from its own farms. However, its potatoes can be harvested for only three months of the year. Which of the following marketing functions can Burgerama employ to achieve time utility and satisfy year-round demand for its exclusively grown french fries and hash browns?

Storing

Which of the following statements is true about wikis?

They are being used by some companies as internal tools for teams working on projects that require a great deal of documentaion

Marketing activities best create value by...

allowing individuals and organizations to obtain what they need and want

Magazines located next to the checkout counter at a grocery store would probably be classified as...

convenience products

If a company is eliminating certain models of product and cutting back on expenditures, the product is most likely in the ____ stage of the product life cycle

decline

As services are generally produced and consumed simultaneously, they are usually distributed through...

direct marketing channels

The financial value placed on an object involved in an exchange between a buyer and a seller is known as the...

price

Industrial products such as lumber, cotton, and iron ore are classified as...

raw materials

47 Avenue buys shoes for men, women, and children from a large producer and sells them directly to end-users. In this scenario, 47 Avenue is a(n)....

retailer

In the context of the evolution of the marketing concept, the era of production orientation was characterized by ________

the development of new technologies that made it possible to manufacture goods with ever increasing efficiency