ad principles 3

The ___ is chosen by the advertiser to purchase media time and space. It coordinates media discounts and negotiates all contracts for time and space.

agency of record

____ are ads associated with a 3rd party game such as candy crush, These tend to generate consumer loyalty and provide consumer data for keyword targeting.

app ads

____ is when people who watched a tv program also saw a different tv program and read a magazine that were all part of the media schedule.

between-vehicle duplication

A__ is the measure of the number of page elements or hyperlinks that have actually been requested. A consumer goes to a site via a banner ad and takes a tour of the brand's features and values.

click-through

___ load while you browse, appearing on a site after a page is requested but before it loads, staying on screen long enough for the message to be registered.

interstitial ads

___ is the development and delivery of specialized TV programming to well-defined audiences.

narrowcasting

____ broadcast programming over airwaves to affiliate stations across the united states under a contract agreement.

network tv

___ is a measure of the proportion of households that are using or watching TV during a specific time period and are tuned to a particular program. (Note the bolded part say households must be using or watching TV at that time)

share of audience

___ is the trail of social media posts, videos, photos, status updates, and online information on a person, organization, or brand

digital footprint

___ refers to how consumers look for ideas, brands, and information online for purchase or entertainment.

e-search

___ is the incremental exposure that a brand obtains through viral engagement and interactions with the brand such as facebook likes, check-ins, or shares.

earned media

___ is the number or percentage of consumers in the target audience that are exposed to an ad some minimum number of times. The media schedule must achieve the necessary number of exposures over a specified time period within the target audience.

effective reach

___ refers to programming that is developed specifically for sale to individual TV stations such as Star Trek: The next generation.

first-run syndication

____ is the average number of times an individual within a target audience is exposed to an advertisements in a given period of time

frequency

Which newspaper term is best described from chapter 13? Newspapers must exploit their role as a source for local news. People will get global and national news online but use newspapers for a sale on paint at a nearby hardware store.

hyper-localism

Which term from chapter 12 is best described by this? This is where the tv networks reveal their fall lineups and pre-sell advertising to aid during the programs. About 75% of prime-time TV advertising is bought this way, in advance, This is held every spring and TV programming and ad executive participate

upfronts

___ is the process of consumers marketing to consumers over the internet through electronic or in-person word of mouth transmitted through emails and electronic mailing lists. Youtube is often the host of video-based examples. The top brand messages can have more than 100 million views.

viral marketing

____ is the dollar cost of reaching 1000 members of an audience using a particular medium. Which media deliver the largest target audiences at the lowest cost? Thus is a common measure of media efficiency.

CPM

A/An ___ is a segment of time during a broadcast day used for selling TV and radio advertisements.

Daypart

___ is a measure of the number of households tuned to a TV program during a particular time period.

HUT: household using tv

____ offers an advertiser the opportunity to place advertising in nationally syndicated radio programming. An advertiser can reach millions of listeners on more than 5,500 radio stations by contracting with premiere.

National spot radio advertising

____ is the process by which advertisers pay websites and portals to place ads in or near relevant search results based on keywords. If you google running shoes, you'll find links to zappos.com and Onlineshoes.com next to the results.

Paid search

Which radio category is best described in the following statement? These provide complete programs to stations on a contract basis, including complete 24-hour-a-day programming packages that totally relieve a station of any programming effort. They also provide individual programs like talk shows. Westwood One is an example.

Radio syndication

A ____ is a board category of media, such as television, radio, or newspapers

media class

___ is the total mass of advertising delivered. This provides a simple indication of the size of the advertising effort being placed against a specific model.

message weight

Which term from chapter 12 is best described? Media planning is increasingly sophisticated due to big data, so advertisers reach consumers with appropriate messages when and where they would be most receptive. For example, much data is available because social networking sites can track online behavior and store can track movement in-store from your cell phone signal

micro-target

___ attitude or behavior against the digital movement, as when consumers perceive that marketers and advertisers are violating consumers rights or territory. Do you resist or feel your privacy being violated when you change your status from single to engaged, then receive ads for honeymoon, destinations, jewelers, and florists.

online resistance

Which of the following is NOT a disadvantage of radio?

poor geographic selectivity

___ tend to have higher relative response rates because they are shown within the consumer's message to his or her network. They are sponsored content sent in consumer's feeds on facebook,

post ads

_____ is a media scheduling strategy where advertisements are scheduled continuously over a period of time, along with periods of time of much heavier scheduling, this is used for a product sold fairly regularly all year long that have certain seasonal requirements

pulsing