Advanced Google Analytics
What will happen if a user clears the Analytics cookie from their browser? (select all that apply) Analytics will inform the user that they need to set a new Analytics cookie Analytics will not be able to associate user behavior data with past data collected Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page Analytics will recognize users when they return
Analytics will not be able to associate user behavior data with past data collected Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
Custom Dimensions can be used in which of the following reports? (select all that apply) As primary dimensions in Standard reports As secondary dimensions in Standard reports As primary dimensions in Custom Reports As custom metrics in Custom Reports
As secondary dimensions in Standard reports As primary dimensions in Custom Reports
If a user watches a video with event tracking three times in a single session, the number of Unique Events will be counted as: 0 1 2 3
1
If you define an event goal of playing a video, and a user plays that same video three times in the same session, how many Goal conversions will Google Analytics record? 1 2 3 4
1
How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction? Primary conversion Assisted conversion Second-to-last-click attribution Last-click attribution
Assisted conversion
What does a remarketing audience require to be eligible for Search Ad remarketing in your AdWords account? 100 cookies 1000 cookies 2000 cookies 5000 cookies
1000 cookies
How many segments does Google Analytics allow you to compare at once? 1 2 3 4
4
What is the maximum duration that a user can be included in a remarketing audience that you've defined? 120 days 180 days 365 days 540 days
540 days
What does Google Analytics use to differentiate new and returning users? (select all that apply) A browser cookie Artificial intelligence A randomly-assigned unique identifier A sequential unique identifier
A browser cookie A randomly-assigned unique identifier
What does Google Analytics call a URL that passes parameters of useful information for reporting? A data stream A hit A dimension A metric
A hit
If you wanted to quickly view users that initiated sessions on your website over 1-day, 7-day, 14-day, and 30-day periods, which report should you use? User Explorer report Active Users report Users Flow report Behavior Overview report
Active Users report
If you wanted to see a visual representation of which pages users entered your website on, what report should you view? Landing Pages report Behavior Flow report Content Drilldown report Treemaps report
Behavior Flow report
You can create custom segments using which of the following criteria? (select all that apply) Dimensions Metrics Session dates Sequences of user actions
Dimensions Metrics Session dates Sequences of user actions
When does the tracking code send a pageview hit to Google Analytics? Every time a user clicks a video Every time a user adds an item to a shopping cart Every time a user searches on your website Every time a user loads a webpage with embedded tracking code
Every time a user loads a webpage with embedded tracking code
When does the tracking code send an event hit to Google Analytics? Every time a user performs an action with pageview tracking Every time a user performs an action with event tracking Every time a user adds an event to their calendar Every time a user makes a reservation on a booking site
Every time a user performs an action with event tracking
By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. True or False
False
Filters may be applied retroactively to any data that has been processed True or False
False
If data is excluded from a view using a filter, it may be recovered within thirty days. True or False
False
Segments are applied before sampling, so even if your data is being sampled, your segments will not be. True or False
False
You can apply a Custom Dimension to data you collected before you created the dimension and made it active. True or False
False
If you wanted to see reports in a view with only data for users from the U.S. and Canada, which of these filters could you apply? Filter 1: include U.S. > Filter 2: include Canada Filter 1: include Canada > Filter 2: include U.S. Filter 1: include U.S. and Canada Filter 1: exclude Europe and Asia
Filter 1: include U.S. and Canada
Custom Metrics can have which of the following scopes? (select all that apply) Hit Product Session User
Hit Product
Which of these scopes could you use for dimensions and metrics? Event-level, session-level, or transaction-level scope Location-level, duration-level, or user-level scope Hit-level, session-level, or user-level scope Event-level, duration-level, or transaction-level scope
Hit-level, session-level, or user-level scope
Which of these are remarketing audiences that you can define? (select all that apply) Users who visited a specific page on your website Users who played a video on your website Users who purchased a product on your website Users who visited your store in person
Users who visited a specific page on your website Users who played a video on your website Users who purchased a product on your website
Multi-channel Funnel reports can credit conversions across which of these channels? (select all that apply) Website referrals Paid and organic search Custom campaigns Television channels
Website referrals Paid and organic search Custom campaigns
If you wanted to see which pages on your site get the most traffic and highest engagement, which report can you view? Active Users report Engagement report All Pages report Frequency and Recency report
All Pages report
What is the order of steps when defining a measurement plan? Business objectives > key actions > KPIs KPIs > key actions > business objectives Key actions > KPIs > business objectives Business objectives > KPIs > key actions
Business objectives > key actions > KPIs
What four parameters can you include with an event hit for reporting? Category, Action, Label, Total Events Category, Action, Label, Unique Events Category, Action, Label, Value Event, Category, Action, Label
Category, Action, Label, Value
If you wanted to group an audience based on their acquisition date and then compare behavior metrics over a series of weeks, which report should you use? Cohort Analysis report Active Users report Users Flow report Behavior Overview report
Cohort Analysis report
If you wish to collect data from two related websites with different domains in a single Google Analytics property, what feature must you set up? Advanced filters Cross-domain tracking Event tracking Custom Dimensions
Cross-domain tracking
If you wanted to view data in reports by different user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature would you set up to collect this data? Custom Filter Custom Dimension Custom Metric Event Tracking
Custom Dimension
To set up Dynamic Remarketing, what do you need to create in the Google Analytics Admin area? Custom Segment Custom Dimension Custom Metric Custom Report
Custom Dimension
If you wanted to collect the number of comments users posted to a webpage on your site, which of these would you set up? (select all that apply) Custom Filter Custom Dimension Custom Metric Custom Alert
Custom Metric
Which of these are Goal types in Google Analytics? (select all that apply) Destination Duration Pages/Screens per session Event
Destination Duration Pages/Screens per session Event
If you wanted to view a static, sortable table that displays rows of data, which type of Custom report should you create? Explorer Flat Table Map Overlay Pivot Table
Flat Table
Which of these may be imported to define a remarketing audience? (select all that apply) Pre-defined Segment Custom Segment Goals Channel Groupings
Pre-defined Segment Custom Segment
If you wanted to work with other websites to send traffic to your pages, which report can provide you with some potential ideas for partners? Channels report Source/Medium report Treemaps report Referrals report
Referrals report
To set up Dynamic Remarketing for a retail vertical, what must you link your AdWords account to? The Google Search Center The Google Analytics Center The Google Merchant Center The Google Help Center
The Google Merchant Center
To send data to Google Analytics from a web-connected device like a point-of-sale system, what must you use? Data Import Browser cookies The Networking protocol The Measurement Protocol
The Measurement Protocol
In a measurement plan, what are macro-conversions? The main actions you want users to take on your website that accomplish your business goals The secondary actions users take on your website that lead up to main actions The metric data you use to measure business success Keyboard shortcuts for tasks in Google Analytics
The main actions you want users to take on your website that accomplish your business goals
If you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately. True or False
True
In Multi-channel Funnel reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user. True or False
True
You can change the default 30 minute session timeout in Google Analytics True of False
True
You can only pair metrics with dimensions if they are both in the same scope. True or False
True
Custom Reports in Google Analytics let you do which of the following? (select all that apply) Use multiple dimensions together in the same report Create a report with Custom Metrics Use a Custom Dimension as a primary dimension Include customer names and addresses
Use multiple dimensions together in the same report Create a report with Custom Metrics Use a Custom Dimension as a primary dimension
If you wanted to create a Custom Dimension to view data about users who logged into your website, what scope would you apply? Hit Product Session User
User
Applying segments to your reports can help you isolate data for which of the following groups? (select all that apply) Users 25 to 34 years of age who have their browser set to Spanish Users that viewed a page on your website and then watched a video Users that engaged in your social media or email campaigns Users who have children
Users 25 to 34 years of age who have their browser set to Spanish Users that viewed a page on your website and then watched a video Users that engaged in your social media or email campaigns
Which of the following groups could you target with Dynamic Remarketing? (select all that apply) Users who viewed your homepage Users who sign up to your email newsletter Users who viewed product detail pages Users who abandoned their shopping carts
Users who viewed your homepage Users who viewed product detail pages Users who abandoned their shopping carts
In Google Analytics, what is "remarketing"? When users visit your website for the first time and complete a conversion When you show users targeted ads to bring them back to your website and encourage a conversion When Google Analytics can't distinguish a new user because they have deleted their browser cookies When a user buys an available product from a competitor
When you show users targeted ads to bring them back to your website and encourage a conversion
Which of the following would prevent data from appearing in a Custom Report? (select all that apply) You've applied a filter that filters out all of your data You haven't shared that Custom report with users in the same view You have included dimensions and metrics of different scopes You've applied too many dimensions to the Custom report Your
You've applied a filter that filters out all of your data You have included dimensions and metrics of different scopes
