Advanced Marketing - Fall Final Exam

Which of the following is an example of qualitative data:

"It was so hot at the baseball game!"

Which of the following is an example of quantitative data:

"Tara graduated first in her class."

Which of the following is most likely to affect the amount of data that will be collected in a marketing-research project:

The method of data analysis to be used

Which of the following is a true statement about the steps in the marketing-research process:

The steps in marketing research must follow a certain order, and none can be eliminated.

9. Which of the following is true of employees whose jobs have high depth:

They set their own pace.

Which of the following is a true statement regarding personal interviews:

They tend to be accurate and reliable.

Which of the following is a true statement regarding focus groups:

They usually include six to 12 respondents.

7. A customer's sale totalled $8.42, and the customer gave the cashier a $10 bill. What is the amount of change due the customer, using the largest denominations of bills and coins possible? *

Three pennies, one nickel, two quarters, and one $1 bill

Why do businesses use exploratory research?

To define the reason for the research

How could a business use marketing-research data it has gathered about the average age, income, educational level, and spending patterns of area consumers?

To develop a profile of the typical customer

Which of the following is the most important reason for creating a written plan for a marketing-research project:

To keep the project on track

23. In what position in a cash drawer would you find checks and rolled coins?

Top left section

Which data-collection method usually takes place online?

Tracking

5. Bricklayers, science teachers, dentists, and truck drivers are examples of specialization of labor by

Trade or profession.

9. A customer's sale totalled $25.63 and tendered $30. What is the amount of change due the customer, using the largest denominations of bills and coins possible? *

Two pennies, one dime, one quarter, and four $1 bills

4. If a customer's purchase total is $18.63 and s/he pays with a $50 bill, what is the correct amount of change due using the smallest amount of bills and coins? *

Two pennies, one dime, one quarter, one $1 bill, one $10 bill, one $20 bill

2. A customer's purchase total is $7.18 and payment is made with a $20 bill. What is the correct amount of change due the customer? *

Two pennies, one nickel, three quarters, two $1 bills, one $10 bill

8. A worker who sorts all of a business's mail every day is performing a task that has

a. Low depth and low scope.

One problem researchers may have with surveys is

difficulty finding willing respondents.

Quantitative data are

factual.

A business owner marked down a line of products in order to sell them, but customers still didn't buy them. Marketing research might have been used in this situation to protect the business from

financial loss.

An example of an internal source of marketing-research data is

financial statements.

Predictive research is used by businesses when they need to

forecast future business developments.

Focus groups are a useful data-collection tool because they

generate in-depth discussion.

A new car that provides you the benefit of transporting you to work is known as a(n)

good.

Qualitative data collection can be limited because it

includes a very small portion of the target market.

A business with its own marketing-research department is most likely to use outside marketing research when

the business needs more research than the department can handle.

An advantage of using primary data in a marketing-research project is that they are

usually more up to date than secondary data

Personal interviews are often used as a data-collection method when researchers

want to explore a certain subject.

The observation method of collecting marketing-research data involves

watching what customers do.

14. A person who sells casual sportswear and can also sell formal clothing is an example of

Ease of transferring to other like jobs.

1. How do societies that specialize in producing certain goods obtain the other goods that they need?

Exchange

A purchase laboratory is a tool for which data-collection method?

Experiments

Which method of data collection allows researchers to determine cause and effect?

Experiments

4. The most goods and services are produced when people use their skills and abilities to do the jobs

For which they are best suited.

Which of the following statements is true of product/service management:

It involves discovering new-product opportunities.

Which of the following is an advantage of using the Internet for data collection:

It's easier to find willing respondents.

18. What technique is a company using to combat the disadvantages of labor specialization when it expands job tasks to include other like tasks?

Job enlargement

11. Any time too much change is given to a customer, it represents a(n) ___________ for the business. *

Loss

What can help product/service managers predict whether a new product will be successful before a business makes a major investment?

Market research

Which of the following is a stage of a product's life cycle:

Maturity

19. As a management trainee in a large business, Ron spends three weeks working in each of the various departments. This is an example of job

Rotation.

10. When too much change is given to a customer, what is the result for the business? *

Shortage

Why is it important for marketing research to be objective?

So that the data gathered are not influenced by researchers' opinions

6. Many different workers are needed to carry out the steps in processing milk before it can be distributed to consumers. This is an example of

Specialization by stages of production.

Which of the following is a disadvantage of the focus-group method for data collection:

Strong personalities can "take over" the group.

Which of the following is the most popular data-collection method:

Survey

Which data-collection method commonly uses questionnaires as a research instrument?

Surveys

15. What should a cashier do if s/he thinks an error has been made in counting change to a customer? *

Take the change back, and begin again

7. An employee in a gift store is assigned to handle all incoming phone orders. This specific assignment is considered to be specialization by

Task.

17. What is the first step involved in making change accurately and quickly?

Telling the customer the amount of the sale

Which of the following is an example of an experimental study:

Test marketing a product

19. What is the last step in the process of making change?

Thanking the customer in a pleasant manner

Qualitative data are

descriptive

21. When a customer gives a cashier cash and is due change, the cashier should place the cash

on the register plate

Product/Service management plays an important role in marketing because it affects a business's strategy to create a certain impression of a product in the minds of customers. This strategy is known as

positioning.

Services that include delivery, instruction, or maintenance are referred to as __________ services.

product-related

A service that is not attached to any tangible good is known as a __________ service.

pure

5. When counting change back to a customer from a manual register, the correct procedure is to count the change in the *

same manner you removed it from the drawer, starting with the coins.

Massages, cooking lessons, and Internet connections are known as

services.

Which of the following is essential to all marketing research:

Accuracy

18. When should the money tendered in a sale be placed in the correct section or sections of the cash register drawer?

After the change due has been counted to the customer

20. What is the correct procedure for silently counting the customer's change as it is taken from the cash drawer?

Begin with the amount of the sale, and end with the amount tendered.

24. In what position would you find half dollars in a cash drawer?

Bottom left section

25. In what position would you find pennies in a cash drawer?

Bottom right section

11. An accurate statement concerning labor specialization would be that it

Can be of different types.

3. The use of robots in assembly-line work is a form of specialization involving

Capital goods.

14. How does giving customers too much change affect cashiers? *

Cashiers may lose their jobs.

6. What method of change making is used when registers electronically compute the amount of change due so that cashiers simply remove that amount from the register? *

Change-Computation Register Method

Which step in the new-product development process involves seeking feedback from customers to know what response they would give to a proposed product?

Concept testing

3. Which of the following methods of making change could be used during a power or mechanical failure:Your third question? *

Count-Forward method

Which of the following is a tool used in the tracking method of data collection:

Customer loyalty cards

12. Which of the following is most likely to result from specialization of labor:

Decreased training time

17. What may occur when employees do not see the outcome of their part in the whole job process?

Decreased pride in work

8. A customer's sale totalled $16.19 and tendered $20.19. What is the amount of change due the customer, using the largest denominations of bills and coins possible? *

Four $1 bills

Which of the following controls such new-product considerations as warranties and safety standards:

Government regulations

16. Which of the following is a tip for increasing change-making accuracy:

Handle one change-making transaction at a time.

20. A manager whose workers perform specialized job tasks decides to offer employees cash bonuses for suggesting ways to improve the work environment. This is an example of trying to

Increase job satisfaction.

16. Increased repetition of the same job task can result in

Increased employee boredom.

15. What is a negative result of an employee's doing just one part of a total job?

Increased interdependency

13. Which of the following is an advantage of specialization of labor:

Increased production

13. How does giving customers too much change affect the customers? *

It breaks their confidence in the business.

Which of the following is the most significant reason why marketing research is important to businesses:

It contributes to business success.

2. Ski instructors in Colorado are examples of workers whose jobs involve specialization by

Natural resources.

Costs and available resources are especially important factors for product/service managers to examine during which phase of product/service management?

New-product development

Is marketing research used just by large businesses?

No, it is used by businesses and organizations of all sizes.

Which method of data collection allows researchers to gather information about customers in a natural setting?

Observation

12. When too little change is given to a customer, what is the result for the business? *

Overage

Product/Service management can help to decrease

business risk

1. The addition or manual method of making change is also known as the method. *

count-forward

Product/Service management should be approached from the angle of the

customer's point of view.

10. Which of the following examples best exhibits a job task with high depth and low scope:

d. A manager selects the products to be sold for a business and selects the employees who will work in each business activity.

22. Money is usually placed in a cash drawer according to its value, in

descending order from left to right.

Marketers should use multiple methods of data collection because

it creates more reliable results.

The observation method of data collection can be difficult to conduct because

it isn't practical for certain activities.

An advantage of using secondary data in a marketing-research project is that they are

less expensive to collect than primary data.

When all of the data in a marketing-research project have been collected and analyzed, the next step for the researcher is to

make recommendations based on the findings.

Product/Service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to

market opportunities.

When a competing product that offers additional benefits enters the market, a business's product may become

obsolete.

Descriptive research is a type of marketing research that is used by businesses when they need to

obtain specific data related to the business's situation.