Advertising for business

In 2016, social media advertising revenue on Facebook is projected to earn which of the following? A. $4.8 billion B. $3.8 billion C. $5.8 billion D. $2.8 billion

B. $3.8 billion

What year did Life publish their first edition? A. 1946 B. 1936 C. 1926 D. 1966

B. 1936

Advertising cost should be comprised of what percentage of a company's budget? A. At least 20 B. No more than 10 C. Less than 20 D. No more than 5

A. At least 20

Which of the following is NOT a type of ad offered by newspapers? A. Banner ads B. Classified ads C. Public notices D. Preprinted inserts

A. Banner ads

Who opened the first firm to implant commission system based on 'open contracts'? A. Francis Wayland Ayer B. Volney Palmer C. Benjamin Franklin D. The American newspaper publishers association

A. Francis wayland ayer

What is the most expensive radio time slot for advertising? A. Morning drive B. Daytime C. Afternoon drive D. Evening

A. Morning drive

Which of the following is NOT a way technology is used in advertisement as talked about in the presentation? A. Multiculturalism B. Search engine optimization C. Mobile advertising D. Internet based advertising

A. Multiculturalism

Cross-promotional ads and product placement ads are examples of what form of advertising medium? A. Specialty B. Television C. Internet D. Direct mail

A. Specialty

Which of the following can be best described as a specific group of buyers who share common needs and characteristics? A. Target market B. Segmentation C. Primary market D. Mass audience

A. Target market

Which of the following types of advertising encourages consumers to make the initial purchase of a new product? A. Trial B. Reminder C. Persuasive D. Brand switching

A. Trial

Which type of advertising media timing is designed to provide greater exposure over a longer period and build customer loyalty? A. Flighting ads B. Continuous ads C. Pulsing ads D. Frequency ads

B. Continuous ads

What does CPM, a calculation used to determine the value or effectiveness of a medium, stand for? A. Cost to purchase media B. Cost per thousand C. Counts per minute D. Cost per minute

B. Costed per thousand

The number of times a consumer is exposed to a message is called "reach". A. True B. False

B. False

Which type of television ad reaches the largest audience? A. Cable television ads B. Network television ads C. Local television ads D. Satellite television ads

B. Network television ads

Which of the following types of advertising is used after a product has been introduced? A. Information B. Persuasive C. Brand switching D. Image

B. Persuasive

Which form of advertising media is the most expensive? A. Radio B. Television C. Internet D. Newspaper

B. Television

When did Kellogg's place their first ad for cornflakes? A. 1904 B. 1924 C. 1906 D. 1916

C. 1906

Which of the following is NOT a component of advertising campaigns? A. Campaign objective B. Detailed budget C. Geographic segmentation D. Schedule of advertising

C. Geographic segmentation

Which of the following impacts does target audiences NOT have on advertisement? A. Times advertisements will run B. What websites business banners will be placed on C. How many times an advertisement will be run D. Television channel advertisement will run on

C. How many times an advertisement will be run

Which of the following types of advertising is used to influence the way a customer perceives a product? A. Promotional B. Informational C. Image D. Persuasive

C. Image

Which of the following types of advertising is used to create a favorable image for an entire company? A. Image B. Informational C. Institutional D. Promotional

C. Institutional

An advertising campaign suck as "Milk Life," which promotes the milk industry rather than a particular brand is known as which of the following? A. Promotional advertising B. Reminder advertising C. Institutional advertising D. Trial advertising

C. Institutional advertising

Which form of advertising media is the most inexpensive? A. Radio B. Television C. Internet D. Newspaper

C. Internet

Which of the following is a way social media contributes to advertising? A. Social and cultural B. Legal C. Keeping message direct D. Economical

C. Keeping message direct

A pet store's advertising department decided the best way to divide markets for their advertising was to focus on whether people have or do not have pets and if they are interested in animals or not. Which type of segmentation is this? A. Demographic B. Geographic C. Psychographic D. Behavioral

C. Psychographic

In 1938, which of the advertising mediums surpassed magazines as a source of revenue? A. Television B. Newspaper C. Radio D. Internet

C. Radio

When selecting a newspaper to advertise in, which of the following should be considered? A. Distribution B. Size C. Audience D. All of the above

D. All of the above

Dividing markets into groups based on consumer knowledge, attitude or response to a product is an example of which kind of segmentation? A. Geographic B. Demographic C. Psychographic D. Behavioral

D. Behavioral

Which of the following became the largest advertising medium in the world in 1954? A. NBC B. ABC C. MTV D. CBS

D. CBS

Advertising costs are calculated based on which of the following? A. Cost per hundred responses B. Cost per thousand responses C. Cost per hundred impressions D. Cost per thousand impressions

D. Cost per thousand impressions

Coupons, fliers and invitations are examples of what form of advertising medium? A. Specialty B. Television C. Internet D. Direct mail

D. Direct mail

Which of the following is NOT an internet advertising method? A. Pop-up ads B. Search engines C. Advertising banners D. Display ads

D. Display ads

Which of the following is defined as the co-existence of diverse cultures, including race, religious beliefs and cultural backgrounds? A. Multigenerationalism B. International marketing C. Environment D. Multiculturalism

D. Multiculturalism

Where would a transit advertisement be located? A. In a newspaper B. On the internet C. At the location of sale D. On forms of transportation

D. On forms of transportation

Which of the following types of advertising is designed to bring former customers back to a product? A. Persuasive B. Brand switching C. Image D. Switchback

D. Switchback